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Yahoo!’s Smart Investment: The Hadoop Community

cgseo — Fri, 23 Apr 2010 19:15:43 +0000

More than 250 people attended a Hadoop developer event at Yahoo! this week, demonstrating again the level of interest the company has in open-source big data initiatives. Yahoo! says it is the world's biggest Hadoop supporter. We say that's undoubtedly correct. Yahoo! supports community developer events throughout the world. In February it supported the first Hadoop! event in India. In June, it will host the Hadoop Summit. Sponsor Yahoo! is not always recognized for its cloud computing efforts but its deep commitment to Hadoop shows how the company views the ways that big data can be used to solve major technology issues such as spam. Hadoop, according to Wikipedia , "is a Java software framework that supports data-intensive distributed applications under a free license. It enables applications to work with thousands of nodes and petabytes of data." The developer conference featured discussions from the Hadoop community, including a presentation about using it to fight spam lead and a discussion led by a lead engineer from Facebook. Vishwanath Ramarao is director of anti-spam engineering for Yahoo! Mail. According to the Yahoo! developer blog, Vish described the intricate cat-and-mouse games played with spammers, and how Yahoo! uses Hadoop to abstract away the complexity of large scale data analysis and provide deep insight into spammer campaigns. Yahoo! Mail antispam - Bay area Hadoop user group Johhn Sichi, lead engineer for Facebook's data infrastructure team provided an overview of Facebook's work using Hadoop to manage data that is growing 8x annually, In March, 2008 traffic volume hit 200 GB per day. By the end of last year, traffic bumped to 12 terabytes per day. Hadoop, Hbase and Hive- Bay area Hadoop User Group Companies like Yahoo! and Facebook use Hadoop to organize data and process it from multiple sources. For instance, Facebook might use it to organize how it deploys its ad network. Yahoo! may be on to the most powerful use for cloud computing or at least the most interesting. And it shows how the company is thinking about cloud computing and the ways it applies to its overall strategy. Discuss

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Yahoo!'s Smart Investment: The Hadoop Community

Mozilla Contacts Releases Facebook-Integrated Version with New "Person URLs"

cgseo — Fri, 23 Apr 2010 15:49:40 +0000

Mozilla Contacts , the experimental project from the organization behind the Firefox web browser, has released a new version of their Contacts add-on which introduces Facebook integration. Previously , Mozilla Contacts allowed you to import your various address books spread out across the web (think: multiple email accounts, Twitter friends, LinkedIn colleagues, Plaxo contacts, Mac OS X address book, etc.) into the web browser itself - in this case, obviously, Firefox. Once there, the combined address book information could be used in form autocompletion everywhere across the web and more. Now, an updated version of Mozilla Contacts (download link) introduces a number of new features, most notably integration with Facebook Contacts and something called a "person URL." Sponsor Import Facebook Contacts into Firefox Mozilla Contacts' ability to sync with your Facebook Contacts come via the brand-new Facebook Graph API (application programming interface), which allows the Firefox add-on to import all your Facebook friends into the web browser itself as it does with the other services supported. However, this integration is still a little iffy, warns Michael Hansson, an engineer in Mozilla Labs , on a blog post about the release. "You may need to Refresh your connection to Facebook on occasion to make it work properly," he says. Person URLs Also new in Mozilla Contacts 0.3 is experimental support for "person:" URLs. This intriguing feature lets you look up anyone in your various contact lists or anyone on the web just by typing a URL in your address bar. After doing so, Firefox will combine the locally-stored information in the web browser with web-based information retrieved from the Internet to return a profile page about that person. You can try it now by typing person:mhanson@gmail.com or person:http://facebook.com/btaylor , for example, into your Firefox browser that has the updated Contacts add-on installed. Also New in 0.3 Other additions in version 0.3 include support for Yahoo! contacts, autocompletion of HTML5 input fields (with "email" and "tel"), enhanced search capabilities (including new discovery modules for Webfinger, HCard import, Google Social Graph, Facebook, Gravatar, Yelp, Amazon and Flickr), automatic combination of data discovered on sites that support standard automatic discovery mechanisms like HCard, RSS and ActivityStreams and finally, support for non-contact people in the AwesomeBar. Discuss

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Mozilla Contacts Releases Facebook-Integrated Version with New "Person URLs"

Got an Exit Strategy? Lessons From Foursquare and Yahoo

cgseo — Tue, 20 Apr 2010 02:30:00 +0000

Last week when it was reported that Foursquare was considering a sale to Yahoo , there were a flurry of posts with analysis and advice on whether or not Foursquare founders should sell or not , and if they would be wise to sell to Yahoo or not . The debate about the future of Foursquare and questions about the potential profitability of location-based social networking aside, the buzz about Foursquare and Yahoo should serve as a reminder to startups about the importance of having an exit strategy. Sponsor Even if you have founded your dream company and can't imagine doing anything else, having an exit strategy established will help you make good business decisions. Knowing how and when you plan to exit - whether it's "soon" or "at retirement" - can help you shape the direction for your company's growth. Furthermore, most outside investors will want to know your exit strategy plans so they can anticipate how and when they can realize a return on their investment. The most common exit strategies are: Initial Public Offering (IPO) Merger & Acquisition (M&A) Selling to another individual Liquidating and closing While the idea of an exit strategy might sound negative, crafting one can help you plan how to make the most out of a good situation, not simply escape a bad one. But as the comments on the TechCrunch post on the potential Foursquare sale indicate, there is little consensus on what constitutes "a good situation," good timing, or a good exit strategy. Some may frown on all this emphasis placed on exit strategies, arguing that you'll never build an empire by always having an eye out for the exit. But whether you want to quickly move on to pursue your next great startup idea or whether you stay with a business for the long-term, it is important to think about your next steps and to have a succession plan - for you and for your business. As bplans.com founder Tim Berry notes , "every entrepreneur eventually needs an exit." . Discuss

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Got an Exit Strategy? Lessons From Foursquare and Yahoo

Chinese E-Commerce Tops $38.5 Billion; What Comes Next?

cgseo — Tue, 20 Apr 2010 00:30:00 +0000

Last September, China's most successful consumer-to-consumer online marketplace, Taobao.com launched a massive online promotion. By offering exorbitantly low prices on a series of brand name consumer electronics by Lenovo, HP, Philips and others, the site attracted 1.8 billion visitors (non-unique) - the equivalent of every single person in China visiting the site at least once. With 145 million online shoppers expected by the end of 2010, e-commerce in China has come a long way since it began about a decade ago. What types of business models exist? Who's shopping online and what are they buying? And where do we go from here? Sponsor Guest author Joel Backaler writes The China Observer , an award-winning blog focused on Chinese technology trends and consumer culture. His writing has appeared in and he has been quoted by the Wall Street Journal China Journal, BusinessWeek, and Seeking Alpha. Joel is a Mandarin-speaking former Fulbright Fellow who has worked and lived in Taipei, Beijing and Singapore with Frontier Strategy Group. Follow Joel on Twitter . How did it all begin? Jack Ma and his partners launched Chinese e-commerce in 1998 with Alibaba.com , a business-to-business online platform. Like the Web firms of Silicon Valley, Chinese firms felt the shockwaves of the Internet bubble bursting in early 2000 - but in China the Internet industry continued to grow. 2003 was a turning point for Chinese e-commerce with the release of Alipay, Alibaba's version of PayPal, which provided a secure means for online payment. 2003 also marked the first entry of Western multinationals in the Chinese e-commerce market - first by Ebay taking a controlling stake in Eachnet, and then with Amazon subsequently doing the same with Joyo.com in 2004. Roles reversed in 2005 when Alibaba Group gained control over Yahoo!'s Chinese search platform. A period of explosive growth began in 2008 as China's e-commerce market grew to 100 billion RMB, with 80 million online shoppers. Where are we today? In 2009, China's e-commerce market totaled 263 billion RMB (approximately $38.5 billion) with growth equivalent to about 105% increase year-on-year. Currently, consumer-to-consumer (C2C) represents the largest segment of China's e-commerce market; however, business-to-consumer (B2C) is increasingly growing in importance due to two trends. Traditional Retailer to Online Retailer : Traditional retailers are developing e-commerce platforms as additional channels to get consumers to buy their products. From brand name domestic retailers to state-owned enterprises, there is a major push to go online. It has even been reported that Wal-Mart is set to release its own e-commerce platform for the Chinese and Japanese markets . Individual Seller to Online Retailer : Due to the extreme success of particular sellers on existing C2C sites like Taobao.com, online shops that began with a single college student or a small family have been forced to seek out additional support to satisfy market demand. As a result, these one-time, single-person operations have been incorporating into formal enterprises stepping into the B2C space. What types of business models exist? China's e-commerce platforms can be classified by the following three models: marketplace model, online retail model and traditional retail model. Marketplace Model : The marketplace model connects buyers and sellers, whether it is business-to-business or C2C. The company provides a platform to facilitate business between two parties but has no products of its own to offer. It maintains a searchable database of information for buyers and seller to connect, and a secure means to facilitate payment between both parties. Top B2B players : Alibaba.com, HC360.com, Myekoo.com Top C2C players : Taobao.com, Paipai.com, Eachnet.com Online Retail Model : The online retail model is where a company has no formal real-world storefront. It provides both products and a channel to sell directly to end customers. Top B2C Online Retailers : 360buy.com , Joyo.com, Dangdang.com Traditional Retail Model : The traditional retail model is similar to the online retail model; however, in addition to the online website the company also has real-world retail outlets. Top B2C Traditional Retailers : Gome (electronics), COFCO (state-owned: food and beverage), Lining (athletic apparel) Who's shopping online and what are they buying? Shanghai-based iResearch estimates that by the end of 2010 there will be 145 million online shoppers in China. Online shoppers are relatively young - the majority are between the ages of 18 and 35. While this number is split roughly evenly, slightly more women shop than men. In the early days of Chinese e-commerce, products such as software and DVDs were the top purchases. Currently clothing, books and cosmetics are the top sellers. Additionally, as we have seen in the U.S. with sites like Etsy, companies that focus on niche markets are also sprouting up. For example, 21Cake.com is a popular made-to-order online cake company that sells custom-made cakes online and delivers to China's major cities. Where do we go from here? China's e-commerce market is yet to fully mature, but it is entering a period of high-speed growth. C2C sellers that are growing more successful will begin to establish more formal companies, leading to an increase in the number of companies in China's B2C space. While many view the Internet as a sensitive area subject to regulation by the Chinese government, the government supports e-commerce due to its economic benefit and potential for job creation. One example is Xinjiang, a remote province in western China which recently experienced social unrest. Most websites and email there are blocked - but you can still access Alibaba.com and Taobao.com. Of China's e-commerce companies, Alibaba Group will remain the company to watch in this space for many years to come. However, there is still a lot of room for niche operators to capitalize on the growth potential of China's e-commerce market. Image by Kim2402 . Discuss

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Chinese E-Commerce Tops $38.5 Billion; What Comes Next?

Your Inbox as Platform: Google Calendar More Closely Integrated With Gmail

cgseo — Thu, 15 Apr 2010 17:29:37 +0000

Email may be old fashioned, but it's still where we spend a lot of our time online. Today Google announced that its webmail service Gmail is becoming all the richer with the inclusion of support for sending Google Calendar invitations inside the email composition window. In addition to being able to insert invitations, you can also cross reference your calendar availability with the availability of anyone included in your email thread that you have given permission to see the Google Calendar. It's not a perfect system, but it's pretty neat and it demonstrates the potential for building cool new features on top of our email inboxes. Sponsor Mashups and platforms are all about cross referencing multiple sources of data or functionality, as in this case: email plus calendar. We wrote earlier this spring about a startup called Rapportive that cross references email and social media data about an email's sender (see also competitor Etacts ), and earlier this month we discussed the incredible potential in Google's announcement of a way to give developers secure access to the contents of your emails for analysis and the creation of innovative services. Yahoo has been calling this kind of approach Inbox 2.0 and has been working on it for more than two years. Here's what we wrote in our November 2007 coverage of Yahoo's vision - how do you think it's worked out? ( Yahoo Says the Future Will Be Modeled on Facebook ) The social network of the future will be populated by the RSS feeds of the activities of your friends and your friends will be determined by email. The big players won't put a major push into building a new social network. "It is much easier to extend an existing habit than to create a brand," are the words Google's Joe Krause. Your email account isn't valuable because it's got the email adresses of other people who could be solicited commercially - it's valuable because it articulates who in the world is able to command your attention. It contains analyzable, direct communication between you and the people most important to you. [Yahoo's] Garlinghouse says that in the future email and IM will be prioritized depending on the importance to you of the people who send it to you. We're not talking about the number of times people email you - we're talking about the percentage of times you open those emails, the keywords used in them relative to your personal/work profile, there are metrics so crazy we can hardly imagine that are available for determining the importance of people in your life. In your email. Facebook's people-search uses some similar math already. Various Ways Email Gets Innovated On Clearly there are all kinds of different levels of sophistication that can come with these sorts of developments. In fact, two plus years after Yahoo's call to action, things still seem relatively elementary. Rapportive displays data uniquely well but Etacts displays more data. This new Google Calendar integration with Gmail offers some visibility into your and your contacts' availability, but it doesn't tell you what you've got scheduled at a given time. Etacts offers inferior invitation sending but has a whole set of reminder and follow up features that Gmail doesn't offer natively. And Yahoo Mail more closely ties into Facebook than any other email, something millions of people are sure to enjoy. So while all the kids rant and rave about Twitter, Facebook, augmented reality, iPads and location based social networking, don't let them deny: email can still be very exciting. Discuss

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Your Inbox as Platform: Google Calendar More Closely Integrated With Gmail

Quicktake Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem

cgseo — Tue, 13 Apr 2010 12:54:16 +0000

The Altimeter Group was pre-briefed by Twitter COO Dick Costolo last week about this upcoming launch, we’ve had some time to think over what it means to the industry. Help your boss fight through the clutter, send them this post. Summary: Twitter has launched Promoted Tweets, combining paid and organic media. Brands can now advertise promoted tweets on search pages, however the community has power over which tweets will appear measured by Twitter’s new metric called “resonance” which factors in behaviors like the retweet, at, hash, avatar clicks. Brands can now purchase CPM based ads to promote these popular tweets at the top of a Twitter search term –even in categories they aren’t well known in, influencing awareness. Marketers beware: unlike traditional advertising or social marketing this is both a combination of earned media and paid media. For Twitter this experimental move makes sense as it taps into deep pockets of online advertisers without jeapordizing sanctity of the community as users will self select which tweets will resonate and thereby become promoted ads. How it will work, a likely use case scenario: Twitter users will continue to interact with each other, and popular tweets will receive a high ‘resonance’ score from Twitter. Some of these Tweets will be created by brands, and some by the users themselves. Tweets with heavy resonance can be purchased by advertisers in a CPM basis to appear as the first ’sponsored’ Tweet on a search term. The sponsored tweets will be clearly labeled and have a different background color. These promoted tweets will only stay if users continue to resonate with them, those that don’t will disappear and a different tweet with resonation will appear. Matrix: What Twitter’s Promoted Tweets Business Model Means to the Ecosystem This has several implications to the ecosystem as a whole, we’ve broken down the impacts to the various players in this matrix: Player Direct Impacts What They Will Do What No One Tells You Twitter Finally gets a business model beyond search deal partnerships with potential to scale. Taps into deep pockets of online advertisers. Experiment. Expect black and gray hat marketers to try to game this system, in order to obtain resonance. Twitter will constantly tune algorhythm like Google does. Expect this to cascade to their partners and grow into the ecosystem as Twitter aggregates resonation on other 3rd party sites Twitter Users Have power over which promoted ads will stay visible Initially be shocked by changes, then learn they can help self select tweets that will be promoted.. In the real time resonace world users have a lot more power Power tweeters like celebs and digerati will be targeted by marketers to engage and resonate tweets. Twitter users that retweet tweets may be surprised to see their promoted tweets in search engine results ads. Social Marketers The conversation is now being monetized, with changes to the outcomes of whats expected of the online conversation and engagement. Educate traditional marketers. These folks will try to increase resonance of tweets by interacting with community. Will build an inventory of top promotable tweets Don’t go overboard, make sure you think of this in the larger context of integrated marketing. Avoid shiny tool syndrome. Must pay close attention to what terms are resonating with community to build inventory Direct Marketers and Advertisers Finally traditional advertisers and direct marketers have skin in the social game in a way they know. Flail. Many will try to buy their way in and obtain resonation without asking why a tweet resonates. Will fight over top searched terms in Twitter, expect a lot of contests to promote tweet engagement. Expect tension between this marketer and the social marketer if education is not completed. Developers and Agencies A clear goal (resonation) has been put forth, with opportunity to get a cut of the incoming advertising dollars. Developers are waiting with baited breathe for Chirp developers conference this week to see how this will be tied in. Twitter has indicated that promoted tweets will spread to clients, expect revenue sharing to be offered Don’t buy the first ‘resonation solution’ that comes around, expect half a dozen vendors and agencies to approach brands in the next quarter offering the ability to increase ‘resonance’ and case studies will show increase in resonance. Competitors and Search Engines A new player being in town a new form of advertising is afoot changing the game. Expect nervous deals to come to the table on how search engine results can factor in Twitter’s resonance. Expect players like MSFT and Yahoo to quickly launch their version of defining how the social web should be categorized. They will have the advantage of built in ad base of advertisers and millions more users. Expect existing Twitter partners Google Search and Microsoft Bing will fold this in and reward resonance and combine with page rank, or will create their own metric to reward social engagement For Resonation, Brands Must Pay Closer Attention To Users –This Isn’t Traditional Spray And Pray. Power continues to be in the hands of the users, however brands that pay attention to why tweets resonate will have a leg up. here’s how you should approach this new space: Change your mindset, as organic and paid merge: This is a combination of organic and paid ads, you’ll need skills from both worlds to be successful. Direct marketers should educate social marketers, and social marketers should explain how resonation occurs in the conversational web. Remember, this gives top tweets staying power beyond the constant stream of chatter. In the end, remember that users have power over which advertising inventory will be created, chosen, and allowed to stay as a promoted tweet. Remember Twitter users have power over which promoted Tweets will work: Remember that users they get to choose which tweets can be put into the advertising inventory as their interaction will self select which tweets can become promoted. Secondly, promoted tweets that don’t yield community engagement will also fall off the stream. is that in the real time resonance world users have a lot more power. Brands must analyze what works for users first before promoting tweets. Then, carefully pick tweets to be promoted by analyzing the conversation: First, monitor which tweets are already resonating with your brand, take note of what is causing it to resonate and in what context. Secondly, recognize that these tweets should have long term impact, not a daily special as the tweet is promoted, users will interact with it, forcing it into a viral loop. For best results, experiment with promoting tweets from your customers –not just those that you create. Recognize that ‘Resonance’ is the page rank of microblogging: Advertising agencies and social marketing agencies will come out of woodwork with “resonance solutions”, yet most will do it wrong. Instead, look for a sophisticated partner that knows the value of social conversational marketing to create an inventory and the long term experience of an advertising agency. Expect resonation to also cascade to other social networks like Facebook and even community platforms and content management systems to derive what content should surface. Twitter has made nods to new dashboards to appear, expect your agency partners to align around resonation as the new ROI. This post is the result of the collaborative efforts of the Altimeter team including Charlene Li (Leadership), Alan Webber (Web User Experience/Government), Michael Gartenberg (Mobile and Devices) and Christine Tran (Customer Strategy Research), learn more about the Altimeter Group . For more news, see Twitter blog , AdAge , and NYT for details . > > > > > > > > > > > > > > > >

Twitter’s Advertising Scheme is Wonderfully Anti-Climactic

cgseo — Tue, 13 Apr 2010 06:58:59 +0000

Why do people care how Twitter will make money? "We won't know where we, the users, fit in -- until they tell us how they're going to make money," Dave Winer wrote a year ago this week , "And when they tell us, we may not like it." That's one reason why people care how Twitter makes money. Whether you're a person concerned that the popular social network you're investing your time and energy in might monetize in an anti-social way, or you're a skeptic who refuses to believe that the world-changing potential of Twitter is real until it proves itself economically viable - you probably heard that Twitter announced tonight it's got a plan for advertisements . You can breathe a sigh of relief; the plan is downright boring, just as it should be. Sponsor Advertisements will begin in search, with keywords being bid on and a single advertisement appearing with frequency dependent on its performance. Then the ads will be extended to 3rd party applications like TweetDeck and others. It's unclear who will use it, Tweetie got bought by Twitter last week and Twitterific has its own ads, but other apps will come and go, hopefully given the option (not the requirement) to show Twitter ads to their users. Finally, ads will begin to appear on Twitter.com, tailored to the interests of users, as easily observed by their messages published and received. This is great: it's relatively non-invasive, nothing too crazy, nothing terribly exploitive. Some people who insist on reading every Tweet in their stream will probably be annoyed once they find ads in it, but there are already lots of unofficial ads being published on Twitter and maybe this will break those people of the habit of obsessing over every little message. This is surely not the intention behind the plan, Twitter HQ itself is full of people who spend time carefully pruning their streams. Twitter's new head of PR Sean Garrett, for example, quit following NBC's @newmediajim and media analyst Shelly Palmer last week, something it's hard to imagine him doing for any reason other than concern about signal-to-noise ratio and an unhealthy concern with reading every one of the Tweets in his stream. But the point is this: it appears that no baby animals will be hurt in the making of the Twitter. Along with the big search deals with Google, Microsoft and Yahoo, and the forthcoming availability of power Commercial Accounts, Twitter appears to have found relatively non-violent ways to monetize. As long as the firehose of user activity data is in fact made more widely available and not kept from small innovators, and as long as regular accounts aren't handicapped in order to make commercial accounts more appealing - then these three plans together look pretty good. It's not banner ads, it's not sales of data to direct marketers, it's not licensing accessing to Direct Messages to the CIA. Twitter is at its best when it keeps things simple, when it stays out of the way and acts like a dumb, if textured, pipe. Put a contextual ad up to keep the lights on, what do I care? It's entirely predictable, shouldn't hurt too much and might even work. As Liz Gannes said so well in her headline at Gigaom tonight: "The Twitter Ad Model Revealed (What Were You Expecting, a Pony?)" Discuss

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Twitter's Advertising Scheme is Wonderfully Anti-Climactic

Yahoo Releases Firehose of Comments, Ratings & Social Network Activities

cgseo — Mon, 12 Apr 2010 20:57:40 +0000

Yahoo announced this afternoon a " Yahoo! Updates Firehose service " that will provide a stream of activity gathered from various Web services, from Flickr uploads to YouTube favorites to blog comments and more. The firehose will provide a stream of real-time data from Yahoo's index, which will also include Twitter data, as part of a deal the two companies made last February. Sponsor According to Yahoo, the firehose will include "a real-time feed of every public action taken on our network and elsewhere around the Web that users have authorized Yahoo! to make available." This data will consist of "status updates, ratings and reviews, comments on stories, Buzz votes, Flickr uploads, Delicious bookmarking, tweets, Open App activity, YouTube favoriting, and Last.fm listening, among many others." Developers will be able to access the data using Yahoo Query Language, a "SQL-like query language", and parse this information by a number of criteria, from language to location to all updates associated with a specific URL. While companies like Twitter have already offered a firehose of its data, and Facebook is expected to release its in the very near future (likely at the F8 conference), there are few, if any, firehoses of large swaths of data such as this. The closest we came up with at the moment was Gnip , which provides a single API to connect with dozens of other Web services and their APIs. According to the company, the firehose will provide access to more than 150,000 ratings, 8,000 reviews and 750,000 comments a day. Discuss

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Yahoo Releases Firehose of Comments, Ratings & Social Network Activities

Nokia Expands its Geolocation Plans with Location Services Buy

cgseo — Mon, 12 Apr 2010 16:23:19 +0000

Nokia acquired location-based services company MetaCarta on Friday, a service with two distinct focuses: geosearch and geotagging . With MetaCarta's geosearch technology, the service finds content, data and information about a place and then presents it in a single mapped-based view using any map server, whether one from Google, Microsoft, Yahoo, ESRI or another company. The geotagging technology, on the other hand, lets MetaCarta pull geographic references from online content and then allow that information to be used in other applications. Sponsor One of the more notable examples of MetaCarta technology is the NewsMap application, a hosted mashup that extracts the geographic information found in news articles and displays those locations as icons on a digital map. Users can then zoom in and out on the map to see where the news is happening and what stories correspond to the map icons. For a real-world example of how Newsmap works, you can visit DailyRecord , a news site which features an embedded "news map" at the bottom of their homepage. For another example of a similar technology, see Bing Maps's Local Lens application , a map layer that identifies news stories by city and neighborhood and maps them out using the Bing Maps service. (Bing Maps does not use MetaCarta's technology, it's just similar.) Although news maps like those above are somewhat interesting, the most intriguing thing about this new acquisition is not the map app, but the technology behind it. Basically, the geotagging aspect to the MetaCarta service can add location data to existing information that previously had none. In doing so, a company could build up a geo-database that could function as the backend for all sorts of location-based services from social apps to local search tools and more. And the need to have an accurate, rich and complete geo-database is going to be a key component to winning a top position in the emerging location-based services market. Nokia hasn't specified exactly how it plans to use the newly acquired company's technology, only saying that "MetaCarta's technology will be used in the area of local search in location and other services." It's not a leap, though, to assume that MetaCarta's technology could be integrated into Nokia's free Ovi Maps mobile application. Nokia has had a clear focus on location-based services as of late. The company acquired the social travel service Dopplr in September of last year and later launched turn-by-turn navigation for Ovi Maps in January. However, the company's largest mapping-related acquisition to date is still the $8.1 billion purchase of digital map provider Navteq in 2007. Discuss

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Nokia Expands its Geolocation Plans with Location Services Buy

Search Engines in March: Ask Continues to Grow – Bing and Google Lose 1%

cgseo — Wed, 07 Apr 2010 20:41:27 +0000

According to the latest data from analytics firm Hitwise, Ask managed to grow an astonishing 21% last month (from 2.84% to 3.44%), while Microsoft's Bing actually lost 1%. After a long period of slow but steady decline, the total number of U.S. searches on Yahoo grew about 3% last month, while Google lost about 1% and fell under 70%. Alternative search engines only accounted for 1.93% of all U.S. searches. Sponsor Verticals Even though Bing lost some ground in the overall search market, it did quite well in the verticals it already specializes in. Year-over-Year, the percentage of upstream traffic from Bing to automotive, health, shopping and travel sites grew more than 100%. Month-to-month, Bing also saw double-digit growth according to Hitwise. Google, of course, remains the most important source of traffic for these verticals and it's worth noting that even though Bing's important is growing, it only delivers between 2 and 4% of the upstream traffic for these key industries. To some degree, though, Bing isn't really interested in delivering this traffic to outside sources and would rather serve its customers by giving them answers right on its own site. Discuss

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Search Engines in March: Ask Continues to Grow - Bing and Google Lose 1%