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According to Smaato , a mobile ad optimization and advertising company, Internet users on Symbian phones, feature phones and Windows Mobile phones are far more likely to click on mobile ads than users on iPhones, Android phones, Palm devices and Blackberries. To get this data, Smaato , analyzed over 4 billion ad requests on 36 mobile ad networks . Worldwide, the click-through rate (CTR) for Android users declined markedly over the last two month. While Android still had an above-average CTR in January (just behind Symbian), Android ranked at the bottom of Smaato's ranking for March. Sponsor Android in South East Asia While the worldwide CTR for Android is down, however, the CTR for Android phones in South East Asia is far higher than for any other platform. Sadly, Smaato only publishes a comparative index doesn't release the actual click-through rates for all the ad networks it supports. Because of this, it isn't clear if this just means that the CTR for all the other platforms in South East Asia simply dropped, or if the usage patterns for Android phones in countries like Singapore, Malaysia, Indonesia and the Philippines are very different from the worldwide average. Who Clicks on Mobile Ads? Symbian and Feature Phone Users Surprisingly, users with Web-enabled feature phones are far more likely to click on ads than those on most smartphone platforms, even though the user experience is likely to be far inferior to clicking on an ad on a smartphone. According to Smaato's analysis, Symbian users are more likely to click on ads while surfing the Web on their devices than users on any other platform. While we can only speculate as to why this is the case, chances are that this has more to do with the different user demographics than the actual user experience on these devices. For more details from Smaato's report, including fill rates for different ad networks and data from previous reports, head over the company's website . Discuss

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Who Clicks on Mobile Ads? Symbian, Feature Phone and Windows Mobile Users

Recently we looked at the state of Linked Data in 2010 , noting developments such as governments putting public data online and Thomson Reuters putting structure around commercial data using OpenCalais . In a follow-up post, we explained the distinction between Linked Data, Open Data and the Semantic Web . Georgi Kobilarov, who runs a Linked Data startup from Germany called Uberblic Labs , recently issued an interesting challenge on his blog. He asked: if we had a Web of Data, what would you build? Not to steal Georgi's thunder, but we think this is a great question to put to ReadWriteWeb readers too. Sponsor Here's Georgi's idea: "If we had a Web of Data, I would built an application for painless travel planning. It would integrate flight plans, train timetables, bus routes, car rental offers, etc. And the user would be able to just say: I want to go from A to B: Find me the best/cheapest/fastest routes. With a Web of Data, an application could do all that combining for me, the same way flight booking sites do that today for just flights." Here's my idea for an app that uses the Web of Data. I'd like a web site or app that allows me to discover the locations of original art works by my favorite artists, and then create travel itineraries for me to see some or all of those art works (most famous artists have their art works scattered around the world, in various museums and galleries). It's possible that there is a web directory of artists somewhere that has some or even all of this data already, but if so I haven't found it. I ask for this because every now and then I search the Web for a painting that I saw in a book. A recent example was a Modigliani painting that I was attempting to create a copy of , for my beginners acrylic painting class. The original painting was called "Portrait of Madame Hanka Zborowska." One of the results from Google told me that the original painting is located at the National Gallery of Modern Art, Rome, Italy. I could potentially spend hours hunting down the locations of Modigliani's paintings, using Google - and it's likely that some of the data isn't currently online. So it would be great if I could query one web site or app: tell me where all the originals of Modigliani's paintings are in the world, and draw me an itinerary for visiting all or some of them. Heck, maybe even book my flights and hotels! That's my example of what I'd build from a Web of Data. Now tell us what site or app you would like built , if the data was available on the Web. Discuss

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Open Thread: What Would You Build With a Web of Data?

The enterprise may now have what they have wanted for the iPhone. But now they have to decide if such a locked down device is control they want secede to Apple We expect that Apple's tight control over its hardware, software and content will not stop an enterprise from purchasing the device. But it may cause some to pause and consider a smartphone with the Android OS - built on an open-source model with many of the same enterprise features that will come with the iPhone OS 4. In our post last week, we spoke with Ken Westin , CEO of ActiveTrak , who said the iPhone OS lacked multi-processing, SSL VPN, an and relied too much on MobileMe, making it troublesome for IT administrators. ActiveTrak allows for devices to be tracked if lost or stolen. Sponsor It looks like Apple checked most of the items off Westin's list except for one caveat. Multitasking work on the iPhone 3GS, its latest device but not the iPhone 3G. That actually may help sell a lot more phones into the enterprise. IT will want the multitasking feature, primarily for security purposes. As Westin points out, it's the multitasking that makes it possible for the ActiveTrak service to run in the background. With multitasking, ActiveTrak would not have to do any social engineering as is required wit the current OS. Currently, ActiveTrak is disguised as a Safari icon on the iPhone. The application activates when the user accesses the Internet from the iPhone. If it is not accessed, the device can not be tracked. But the Android has had multitasking capability since its inception so in this respect, it is not revolutionary for the iPhone to get such a feature. As for control, could an enterprise lose access to iPhone apps? This is not likely but as we have seen with Flash, Apple will make uniform decisions about what content it allows. The Android offers an open marketplace that has none of the restrictions that Apple imposes. Here's what is included in the iPhone OS 4: Multitasking ReadWriteWeb's Mike Melanson says the purists may not consider it multitasking but for most uses, it is close enough. He writes that multitasking, "for the most part, is handled by a double click on the home button, which pulls up a screen showing icons of all the apps currently hanging out in the background. Some, like Skype or Pandora, will actually be running, while others will simply be in a frozen state." Is that enough for an app like ActiveTrak? He said that from what he has seen so far, yes, it will suffice. Bit it is not something that puts it ahead of the Android. SSL VPN SSL VPN is now supported in iPhone OS 4. Apps are expected from Juniper and Cisco that will support SSL VPN, which allows for better way to securely access the enterprise from a browser across any device. Microsoft Exchange Email on the iPhone is now up to speed with the rest of the market. The iPhone allows a user to set up multiple Microsoft Exchange ActiveSync accounts. It also works with Microsoft Exchange Server 2010. Multiple email accounts may be pulled into one account or accounts may be viewed separately. Data Wiping and Mobile Admin Control IT administrators may now configure devices to update wirelessly. The device may be monitored to abide by corporate policies. It may be locked down if lost or the data may be wiped. Wireless App Configuration This would allow the control over what apps someone places on their device. According to Apple: "The iPhone OS 4 enables enterprises to securely host and wirelessly distribute in-house apps to employees over Wi-Fi and 3G. Apps can be updated without requiring users to connect to their computers. One thing we don't hear mentioned much is the lock down of the iPhone. Is it a major issue? It does mix into the whole scope of the app platform. So, we argue that it does. But, overall, we have to agree with the NextWeb. The difference between the iPhone and the Android in the enterprise might be best considered a draw: "Wireless delivery of applications, great data encryption, Exchange Server support. When you're in a business world, with today's technology, these things become expected. These are no longer seen as value-added features of any OS, mobile or otherwise. Now, in fairness, Android OS is not at the top of the Enterprise game. But neither is Apple. For years, RIM has set the standard. Even today, other companies have a lot of work to do in order to catch up. I have to call this an even draw." Discuss

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Is the iPhone Now as Enterprise Ready as the Android?

Some new owners of Apple's slate computer, the iPad, are having issues with the device's Wi-Fi connection. Multiple forum postings, both on Apple's own support site and elsewhere , have users reporting that they're experiencing weak signals in an area where their other Internet-connected devices have no issues. Another common complaint, which appears to be related, is a dropped connection. Some iPads lose their connection to the Wi-Fi network, then prompt the user to re-enter the network password. But doing so doesn't work. The only "fix" seems to be either shutting Wi-Fi off and back on again via the settings, or worse, rebooting the computer...err...iPad. Sponsor Network Password? There doesn't seem to be any determinable factor connecting the users experiencing the problems - different models of the iPad are in use, different routers, different security settings, etc. However, one name came up dozens of times in the forums: Verizon FiOS. A number of the complaints came from customers of Verizon's high-speed, fiber-to-the-curb service known as FiOS. Along with TV and phone, Verizon provides Actiontec-branded Internet routers to establish the home's Ethernet (cabled) and wireless networks. We got in touch with the company, who had yet to hear of the problem at the time. After much research on Verizon's part, including speaking with members of their hardware teams and call center operations, it appears the issue has simply not crossed their radar. According to Verizon's Media Relations Director, Jim Smith, the call center has not received calls from iPad owners about failed connections on the iPad, although some have phoned in for help setting up WEP security connections on the devices. He did, however, hear from one person on his team who said Apple had advised iPad owners to turn off WEP security. We could not confirm this to be the case, but it does match up with some of the recommendations found on user forums. Those forums are hosted on Apple.com, so this is where the confusion may lie. For example, a customer reading the forums may have mistakenly assumed these were suggested fixes from Apple itself, and not from other affected users. Smith also told us that, as of now, Verizon has no evidence that the connection issues iPad owners are experiencing are related to Verizon's broadband services in any way. iPad users among the company's own employees have also not reported any trouble, he says. Apple Bug Resurfaces We typically believe that statements like these are just PR gloss-overs of an issue, but in this case, we tend to believe Verizon. The reason? This Wi-Fi bug is not a new issue. It happened to iPhone users, too, when the iPhone 3.0 software, a mobile operating system upgrade released via iTunes, was launched a year ago. Some iPhone owners then experienced issues that mimic those now being reported by iPad users. In July 2009, owners of the latest iPhone, the iPhone 3GS, which had launched the prior month, also reported similar issues . Despite rumors that the fix would be included in iPhone OS 3.1 in September 2009, the issues remained. There have even been three additional minor OS upgrades since then, to no avail. Apparently this is a bug that Apple just can't quash. As far as we can tell right now, some people are having limited success by either disabling WEP altogether on their wireless network - not a good idea from a security perspective as it opens up your home network to public access - or by setting their routers to "G" only, when formerly set to B/G or "mixed" mode. (To the non-technical, those letters refer to wireless networking standards. "G" routers are newer than "B" routers, but older than "N" routers. Routers can broadcast in B mode, G mode, N mode or a "mixed" mode where they support connections to devices of varying ages and supported standards.) For what's it worth, neither of those workarounds resolved the issue in my tests. Unfortunately, adjusting router settings isn't something everyday, mainstream users would think to do. Many of them buy Apple products because they're marketed as devices that "just work." Hopefully, Apple will soon live up to the image they've created for themselves and fix the Wi-Fi bug for good. In the meantime, learn how to reboot your iPad . Discuss

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iPad Hits a Bump: Wi-Fi Woes Point to Apple Bug

There is a question being bandied about by people in the game industry. It effects something you do, or, if you don't, your friend, roommate, wife or fencing opponent does. Social gaming. Is social gaming - games played on social networks, like Facebook and MySpace - actually gaming? Millions of users have already given their tacit approval that there is indeed entertainment value in those games. But what puts hardcore gamers' skivvies in a knot is the idea that there has been total sacrifice of gameplay in exchange for filthy lucre - that these "games" have been so neutered that they only outwardly resemble gaming. And so the more important question is this: Are hardcore gamers simply demanding that all cars on the road be sports cars, or are they a bellwether of a shift in social gaming from click-click-click, to quality? Sponsor "Social games are making tons of money," said Karen Clark, a Project Manager at Electronic Arts. "They are like slot machines made legal and web-accessible. There's a lot of investment. Most game people think these 'games' suck because they are more like exercises in clicking and monetization of customers than they are fun." It is a burgeoning area. In December, Digital Sky Technologies bought into Zynga for $180 million. EA snapped up PlayFish for $400 million and Playdom, whose "Social City" game racked up 10 million players in about a month of existence, scored a $43 million series B . Most social games as well as some casual games make use a business model of selling in-game "currency" for the purchase of anything from fertilizer to a straight-razor and combining that with player-privileges sales and advertising. "The business model for social games worked really well," said Mark Hendrickson of Big Fish, a Seattle-based gaming company, "because there were only a few companies who could harvest all the affiliate money and swamp anyone else's efforts by putting that money right back into the Facebook ad network. I really think they should have called it 'Facebook gaming.' Social gaming is only on the radar because it is a really, really cheap way to possibly make a whole lot of money, if implemented properly. "As Facebook goes, so goes social gaming." Tami Baribeau, the producer of Metaplace's Island Life game on Facebook, sees it very differently. "Games go where people go," she said. "Social networks are clearly a hot platform right now because it's where people are spending time on the web." She attributes the fiction that gameplay is compromised to hardcore gamer prejudice more than to any pandering to a lowest common denominator. "The fact that social games are whittled down to their basic core mechanics and feedback loop mean that they're instantly understandable, casual, and the fun is easy to find. This is why they open up the market to so many people, and such a different demographic than traditional console/PC gaming. Traditional gamers don't like to admit (or simply don't realize) that games do not have to be massive, 3D, scripted, deep, and immersive experiences in order to be fun and engaging and monetizable. " Alex Swanson, Project Lead at Playdom, also disagrees with the notion that good gameplay is stepped back in social gaming. "Initially computers themselves were extremely complex and difficult to learn, so the platform self-selected for people that were tolerant of (or even attracted by) complexity," he said. "Since then computers have be come much more accessible, creating a gap in the market between the average computer user and the average 'gamer.' "Part of the reason that games like these were never very successful prior to the existence of social networks is once again an issue of accessibility. These games are built around the idea that the user has a connected identity. Trying to ask users to build out their social graph as part of entering a game would create an insurmountable barrier to entry. Fortunately, Facebook has already convinced the players to do this by providing its own unique benefits." If you play social games, you probably do not care about this argument. You play because it's fun. Maybe that's enough. Maybe it's not for one group of gamers to tell another that they oughtn't love what they love. "All I know," said one social gamer, " is I've met the nicest people playing Mafia Wars." For another view of social gaming, see ReadWriteWeb's post on Armchair Revolutionary . Discuss

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Social Gaming: Legit Gameplay or a Play for Your Cash?