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Learning From Failure: One Startup’s Story of What Went Wrong

cgseo — Mon, 26 Apr 2010 23:05:00 +0000

Devver , maker of developer coding tools and TechStars 2008 graduate, announced last Monday that it would be shutting down after being active for nearly two years. News of a startup closing up shop is never a fun thing to hear about, but fortunately many lessons can be gleaned from the experiences of the entrepreneurs. Today, co-founder Ben Brinckerhoff provided just such lessons with an insightful blog on the Devver journey and why he and co-founder Dan Mayer are choosing to move on. Sponsor An unfortunate truth about startup culture is that a lot of the most valuable lessons are learned when entrepreneurs fail to heed them. Some notice their mistakes early on and can pivot their products and business toward a more successful future, but sometimes they don't realize their mistakes until its too late and there is nothing that can be done. This was the case with Brinckerhoff, Mayer and their startup, Devver, which they say failed to focus enough on one of the most important parts of building a startup: customer development. As Brinckerhoff points out in Monday's blog post, the company assumed they had found their minimum viable product (MVP), and as a result focused more on product development than listening to customers' needs. "You can teach a hacker business, but you can't make him or her get excited about it, which means it may not get the time or attention it deserves." - Ben Brinckerhoff "Our mistake at that point was to go 'heads down' and focus on building the accelerator while minimizing our contact with users and customers (after all, we knew how great it was and time spent talking to customers was time we could be hacking!)," writes Brinckerhoff. "We should have [been] asking, 'Is there an even simpler version of this product that we can deliver sooner to learn more about pricing, market size, and technical challenges?'." Both Brinckerhoff and his co-founder are "technical founders," which means their specialities are on the development side, not the business side. The only other person the pair hired to help out, a fellow software developer, also fits into the technical side of the startup. Brinckerhoff says this may have been one of the hurdles that led to the downfall of the company. "Looking back, it would have been to our advantage to have a third founder who really loved the business aspect of running a startup," writes Brinckerhoff. "Having solely technical founders is non-optimal. You can teach a hacker business, but you can't make him or her get excited about it, which means it may not get the time or attention it deserves." Brinckerhoff also adds that having a split team located in different states contributed to the company's struggles, but it seems to me it was more of a hassle than a reason for failure. Split teams are actually growing in popularity and probability for success, as we discussed earlier in the year with companies like Blank Label and chocri . Devver undoubtedly had issues with its split setup, but its likely that it didn't contribute toward its closing as significantly as the other errors. Regardless of this issue, its clear that the Devver team learned and shared some valuable lessons about the importance of customer development. As Steve Blank noted during his presentation at last week's Startup Lessons Learned conference, startups shouldn't be too eager to product management before customer development. Devver may have jumped the gun a bit in terms of over developing their product, so learn from their mistake and remember to develop your customers before throwing the kitchen sink at them. Discuss

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Learning From Failure: One Startup's Story of What Went Wrong

Android Ported to iPhone

cgseo — Mon, 26 Apr 2010 01:00:00 +0000

Hacker Planetbeing has apparently ported the Android to the iPhone. The Android OS is, in this video, apparently running successfully on the Apple phone. Planetbeing has offered the Android-to-iPhone " pre-built images and sources " as a torrent download For the time being, it looks like the porting only works on first-generation iPhones. Sponsor "It should be pretty simple to port forward to the iPhone 3G," says Planetbeing. "The 3GS will take more work. Hopefully with all this groundwork laid out, we can make Android a real alternative or supplement for iPhone users." As Alexander Vaughn points out on AppAdvice , "Just like you can do Bootcamp on your Mac to access PC apps, you'll be able to go on Android to try all these apps that don't exist, or were not allowed on the iPhone." Discuss

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Android Ported to iPhone

Developer Trends: Ruby in the Cloud with Enterprise Class SLAs

cgseo — Sat, 24 Apr 2010 01:00:00 +0000

Heroku is a platform that offers an effective join of the best parts of scaling cloud infrastructure with simple but great tools for immediately provisioning Ruby applications. Last week, at the Under the Radar event, where Heroku is a alumni, the company announced that they are nearly at 60,000 applications - marking a growth rate of over 1,000 new applications hosted weekly. In this quick analysis, we'll review Heroku and New Relic as two pieces of cloud infrastructure that helps web sites perform to service level agreements even the developer can love. Sponsor $ sudo gem install heroku - or - Getting Started is Easy Feel like impressing the boss? Tell 'em you can transform that whiteboard sketch into an working web application in two weeks. That is what some inspired Ruby developers are doing. Some significant enterprises are giving it a shot. We found this list of enterprises that are known to have a Ruby application in production. So, the boss says " do it " What do you do next? If the answer needs to be "now", Heroku can fit in nicely as a place to launch your application without having to bring new technology or skills into the organization. Heroku's ruby platform lives on top of Amazon Web Services. The company sells a unit of computing called a Dyno, and bundles packages like the Ronin that are comprised of compute plus storage packages. All of Heroku's offerings come with infrastructure curation build ton top of EC2, S3 and a host of Amazon Web Services. Shown here is a snapshot of the Heroku Add-ons , partners the company offers to developers. It offers simplicity to the developer in the way the platform is bundled into Ruby. It has simple documentation that almost makes it fun to flip through architecture diagrams. And, it uses a model for add-ons that both promote the partner and make it easy to on-board. For example, when buying the popular Ruby application performance tool, New Relic for use in Heroku, the billing comes directly through Heroku's console and process. Recently, Heroku teamed up with NorthScale to introduce a memcache implementation to Heroku customers. Now, memcache is a command away, provisioned in your Amazon infrastructure cloud, all tuned and orchestrated by Heroku. All of the sudden, the cloud looks even smarter for developers scaling Ruby. New Relic Saves the SLA So, your app is ready, it looks exactly like your team wants it to. Is it ready for production launch? This can be an important time, and more and more often, developers are turning to tools like New Relic to test for application bottlenecks as part of the acceptance process. Sometimes, however, something is missed, and an application starts getting reports of "slowness", perceived or real. New Relic is ready to offer help, where you can tune your application, or do a quick two-minute install and troubleshoot. Here is a demonstration application company hosts with a sample application. New Relic has become a dominant application performance management tool. Its services provide a way to tune Ruby (and now Java) applications and report on a number of factors such as application performance satisfaction. The company has chosen to guide users towards simplifying the way SLAs are defined by implementing Apdex (Application Performance Index) which buckets application SLAs into three buckets, "satisfying" "tolerable", and "frustrating". By taking this approach to judging performance, the company moves users to the true experience of the web application instead of the raw metrics. What this boils down to is business owners being able to pinpoint where they need to be satisfied with the overall application performance. Ruby hosting in the cloud is catching on. With cloud offerings for real-time performance tuning and scaling up in the cloud a whole new door for growth with the language and adoption for the enterprise. Platforms like Heroku and tools like New Relic are bending the time-honored boundaries of Information Technology. The old joke "quality, time, cost - pick any two" is about meeting reality face-to-face. Yet, we wonder if Ruby in the cloud will offer the opportunity to break the rules of reality and let developers have it all. With commands such as "heroku scale memcache" directly near our fingertips, it may be time to claim a future where quality, time, and cost are joined as one. Discuss

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Developer Trends: Ruby in the Cloud with Enterprise Class SLAs

What Twitter Annotations Mean

cgseo — Tue, 20 Apr 2010 01:42:30 +0000

I love to sit on the beach. One of the coolest things about the beach is the number of layers of visual depth. Look at the sand and it's beautiful, but zoom your eyes in closer and you'll see a whole layer of life running around on the sand that you didn't see before. Look even closer and you can see individual grains of sand, water and light dancing between them. Look closer still and you see that each grain of sand is a unique object with its own texture. If your eyes are strong enough, or you have a machine to help you, you can see even more layers by looking closer still. That's what Twitter is going to be like with the launch of Twitter Annotations this Summer. It's a beautiful vision, with huge potential, but there's another way to look at this analogy: you don't build on the beach sand because it shifts too much. Will Annotations live up to its incredible promise? Sponsor What Annotations Are Last week Twitter announced a forthcoming feature called Twitter Annotations: it's a system for almost any metadata to be connected to any Twitter message when it's published. Inside every Tweet is now a space where you could put or find anything, including links out to further instructions or larger bodies of information. That's always been the case with the 140 characters of content - but now we're talking about systematic metadata intended for machines, to augment the content. The idea is dripping with potential, but also some risk. Isn't much of life's meaning found in the play between limits and the infinite? Twitter has been considering adding Annotations for at least two years, according to Platform Team member Raffi Krikorian. That's a relatively large portion of the company's young life. Every time a new bit of metadata was added to Tweets, like geolocation information was last Fall, the company would ask itself "should we be doing this, or should we just open up the platform for and and all metadata?" Now the company has decided to do just that. Twitter publishing tools can now add a description to any tweet their users publish, not as a part of the 140 character message, but as a small machine-readable metadata field that travels along with the content. What might this look like? We could see Annotations fields like: Link to a media file, like podcast enclosures, photos linked to, etc. Context about the Tweet like where was the author when it was published, maybe what the weather was like there at the time. Your Twitter publishing interface could offer you a special option to write reviews of movies, books, or links you're sharing. The ISBN of the book, a link to a preview of the movie and the number of stars in your rating could be included in the Tweet Annotations. Any way you can classify, describe, append or otherwise enrich a Tweet with words or numbers can be included in Annotations. You Tweet, you (or more likely your Twitter app) attach a characteristic or quality, you define the characteristic and then you provide a value of how or what that Tweet did relative to the quality being referenced. Twitter clients like Seesmic, Tweetdeck and more will make it easy for users to add these annotations. Yes, this is meaningful in large part because of the 140 character limit on Twitter messages themselves, but isn't much of life's meaning found in the play between limits and the infinite? From Annotations Come Analysis Annotating a single Tweet is uninteresting, it's when you hit the Twitter databases and gather together all the Tweets that share a characteristic that things get exciting. When those selected Tweets can then be cross-referenced with other sets of data from outside Twitter - that's when the word fecund starts feeling inadequate. Show me all the Tweets from my friends that have links to music and play me those songs. Twitter clients like Seesmic, Tweetdeck and others are going to make viewing that kind of data a whole lot easier. Tweetmeme's Nick Halstead believes that Annotations will be used most extensively to communicate webhooks, links to instructions for a Twitter client to follow. He thinks it will enable game play and help Twitter start acquiring more users again. "Because of the size of the data you can put in the annotations, I think people will come up with links to offsite resources. Seesmic is building their own platform for Windows to support plug-ins, but this reaches much further, but this lets Twitter clients augment a tweet with other services. Sf you were Stocktweets, you could attach a link in the namespace that's in stocktweets, Seesmic could follow that link back to Stocktweets and ask it how to render it. So you could put a chart and any other associated information. It's like FBML [Facebook Markup Language], the ability to embed applications inside the Twitter clients. Maybe threaded conversations. A game of Scrabble where the link points at a currently rendered scrabble board, so other people could look at the board and join in playing it. Annotations and webhooks would allow gaming to start happening on Twitter." Halstead believes an Alpha version of Annotations could be made available to developers in a month. How about showing me all the Tweets from anyone that are referencing the President of the United States (subject: POTUS?), analyze the sentiment in the messages, show me where those Twitter users were located and tell me how those local sentiments change over time. Send me an alert when one of those starts to shift radically. Show me all the Tweets by people in their 20's and in their 50's (imagine an author age tag in Annotations, why not?), living near the site of a disastrous event. How do those discussions differ? There are all kinds of interesting questions that could be tackled when the developer world's imagination runs wild on the terms of description applied to our messages. Of course it will be tempting to draw all kinds of conclusions from this rich data. We'll surely be able to draw a whole lot of value from it. "You can learn something from almost anything," Big Data cruncher and 80Legs CEO Shion Deysarkar says. "Just give me enough data, I'll figure out something." But let's keep in mind the words of social network scientist danah boyd, who wrote the following on her blog this morning: Time and time again, I see computational scientists mistake behavioral traces for cultural logic...Big Data creates tremendous opportunities for those who know how to assess the context of the data and ask the right questions into it. But mucking with Big Data alone is not research. And seeing patterns in Big Data is not the same as hypothesis testing. Patterns invite more questions than they answer. Tweet Power Politics Twitter's Krikorian says the site will probably list "trending annotations" just like it lists trending topics today. There will probably be a wiki where anyone can find out what namespaces are being used for what purposes. Really though, the classification system is going to be determined by the market. That's something that worries a lot of people. "People who believe in building standards are conerned about our blase attitude about how we want to run annotations," Krikorian says. He believes that the developer community will work things out for itself, just as it has in the past. "There has been a lot of emergent behavior around how to relate to tweets anyway, without our imposing much structure around it. The Twitter platform is continuously evolving - the developers will figure it out. Twitter developers iterate in public." That's likely to be cold comfort for people focused on the power of structured data standards. Many people are calling for Twitter to embrace the well-built efforts of the Semantic Web community. Krikorian says that 90% of Twitter developers don't know what the Semantic Web is but that there's certainly room for standards lovers to work within the Annotations scheme. It's not just about standards, either. "We need serious consideration from folks who know their stuff before we create a convention," says Teresa Boze , who suggested the American Society of Indexers in particular. It's hard to think that creating a giant living library without consulting some librarians is a good idea. The absence of standard terminology could really be a problem. Annotations can't be changed retroactively, either. Krikorian says that major players will dominate the obvious use cases for Annotations and the company will monitor and highlight really innovative Annotations developed by people on the margins. We'll see how well that will work. Imagination will make the sky the limit for this publishing platform used easily by more than 100 million people around the world. But a shortage of forethought, planning and agreed-upon standards may bring that platform's aspirations back down to earth quickly in the future. Time will tell. Discuss

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What Twitter Annotations Mean

Cartoon: What’s a Time-out in 2010?

cgseo — Sun, 18 Apr 2010 20:00:00 +0000

As a parent (now there's a phrase you don't see here that often), I'm dazzled by the range of entertainment options my kids and I have. From the educational (I swear!) shows we have loaded up on PVR, to the educational (really!) kids' apps on my iPhone to the not-even-a-little-educational clips we watch on YouTube, we could easily while away every hour in a digital haze. But there's this whole other world out there of face-to-face interaction, fresh air, exercise and - loath though our children's parents are to admit it - sleep. And when the time comes to power down the Wii and say goodbye to MySims Agents for another day, tantrums sometimes ensue... and the almighty power of parental discipline has to come into play. Sponsor Sometimes just counting sternly to five will do the job. Sometimes something more stringent is called for - like shelving a game for a few days. And sometimes, well, sometimes we're groping for solutions, like generations of parents before us. At least for the next few years, Alex and I are in the enviable position of knowing the tech better than our kids do. (We're reasonably sure than when our then-two-year-old son locked Alex out of her iPhone, and created a ghost partition on our home server, it was random button-pressing at work.) Ask me in another decade, and you may hear a much different story. With that, let me wish a very happy first birthday to my favourite budding little pair-coding team in the world, and to their parents who could single-handedly make geeky look cool (to me, anyway) all over again. More Noise to Signal. Discuss

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Cartoon: What's a Time-out in 2010?

Another Cloud Computing Acronym To Drive You Bonkers

cgseo — Fri, 16 Apr 2010 21:58:46 +0000

Scanning the news the other day and what do we see but a reminder of the many acronyms in the cloud computing world. Again, it's a vendor with a made up name. This time it's Verizon with an update to its "Computing as a Service" or CaaS for short. Acronyms abound in the cloud computing world - perhaps more than any other technology in play today. They are emerging at a rapid clip. It's understandable as cloud computing is so new and there are so many ways for it to be applied. But it's also frustrating. Sponsor Verizon's service looks solid. But the name creates more confusion. Get this: Verizon also offers "Everything as a Service." That takes the cake, or should we say... muffin! It makes the whole concept of cloud computing a bit confusing as you try to understand what really is available. It becomes an issue of "what is it now?" This week's other imaginative term - Virtualization as a Service - from Salesforce.com and VmWare. It's the center issue for our Weekly Poll: What does Virtualization as a Service Really Mean? Dave Geada, vice president of marketing at StrataScale, had this to say about what it means: I think [new names are] a lot of unwarranted marketing hype (and that means something coming from a marketer). Knowing very little about the announcement, I would guess that the two are partnering in order to provide a platform where Force.com partners can deploy integrated solutions to a VMware enabled Salesforce cloud. In essence these providers would have a one-stop-shop for delivering their solutions to market instead of having to rely on an assortment of hosting partners to deploy their solutions. A joint platform initiative like the one I just described would also benefit enterprises who could host their own customized VM appliances on this cloud and easily integrate them with their Salesforce implementations and Force.com applications. In doing so VMware would be able to access a segment of the market where it's been having some difficulties (i.e. SMB ISVs) and Salesforce would benefit from providing a more comprehensive solution to their partner ecosystem. If I'm right about this (and I reserve the right to be wrong), isn't that a much more compelling story than the mumbo-jumbo we're dealing with now? Cloud providers should demonstrate some more restraint in throwing the "cloud" label around and turn the conversation back around to the value that their providing to customers and partners. And high profile providers like Salesforce and VMware should be setting the example. We expect these ancronyms will filter out over time. Or perhaps VaaS and CaaS will stand the test of time. It's just too early to tell. Until then, how about a muffin? Discuss

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Another Cloud Computing Acronym To Drive You Bonkers

Startup Strategy Roundtable: Early Stage Business Building

cgseo — Fri, 16 Apr 2010 21:05:00 +0000

As part of my ongoing Online Strategy Roundtables , I met yesterday with four new entrepreneurs, all at the early stage of validating who their customers are and building their businesses. Entrepreneurs who are just starting out need to ask themselves some hard questions in order to develop a crisp go to market strategy. I pulled together a list of such questions that you can find here and in my Positioning book to help you "Clarify Your Story". Up first was Martin Calle and his company OraQuel . Martin worked for years on product development for companies like Procter & Gamble and FritoLay, but eventually wanted to create a product that would be his own. Sponsor i> Guest author Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has founded three companies and writes a business blog, Sramana Mitra on Strategy . She has a masters degree in electrical engineering and computer science from the Massachusetts Institute of Technology. Her three books, Entrepreneur Journeys , Bootstrapping, Weapon Of Mass Reconstruction , and Positioning: How To Test, Validate, and Bring Your Idea To Market are all available from Amazon. Her new book Vision India 2020 was recently released. Mitra is also a columnist for Forbes and runs the 1M/1M initiative. /p> After researching what type a product would be best to get behind, Martin came across research showing a strong correlation between gum disease and heart disease, and came up with a heart-smart oral care product. Since large retailer stores won't work with a "little guy" in this category, he has started to approach social media groups like mommy bloggers and TwitterMoms to try to build up a grassroots following. I believe Martin's product does answer a real need, but he has positioned this as a product just for kids. I think he will get better pickup if he positions this as a product for the entire family - a much larger segment of the market. Martin will need to do some controlled experiments to validate whether or not my hunch is correct, and then move forward with his social media PR campaign. Nick Quay presented for BluNami , a mobile marketing company that has developed a technology to help clients connect to Bluetooth users in a certain proximity. Nick and his team have been working with a wide variety of clients looking to use their technology a many different ways, from a city using it to make emergency announcements to restaurants offering deals to lure in customers. (As soon as I hear anyone is trying to work with a government entity, especially a startup venture, I immediately want them to stop wasting their time there. Unless they are paying you upfront as some type of consulting situation, most startups need their cash flow and can not sustain the government's slow 12-24 month sales cycles.) Like many entrepreneurs with a versatile technology, Nick is trying to do too many things right now - the old "spray and pray." While there may be many different segments interested in the product, each requires a unique go-to-market strategy. The best way to scale this business is to figure out what is the best value proposition and the easiest segment to sell to, and then focus time and energy on that while continuing to bootstrap your way to profitability. Later there may be time and money for exploring other avenues. Frederic Guitton gave a nice presentation for ActivSalesAgent , a business that combines its software with call centers as a way to help convert visitors on client websites into better qualified sales leads. This business is further down the road of validation than the others, and is profitable. As I questioned him about price point, Frederic was ready with metrics to show that what they are doing is indeed working. We discussed how using solid statistical information along with references from early customers is the best was to convert potential customers into clients - and those reference accounts do not need to be the biggest clients. Small business references work just as well. That's how Salesforce.com did it. I think this business has legs, but urged Frederic to be open to doing some type of offshore chat centers down the road because I think reducing costs will become a bigger issue as this business continues to scale. Then Linda Muncy, who is just starting out, presented her business idea. She is hired to provide photo-related entertainment at events. Guests are creatively photographed and given the image in some form as a giveaway. She has started reproducing the images onsite on a material similar to Skinit so guests can attach the image to their handhelds, laptops, etc. She would like to develop a product kit so other event planners can do this as well. Linda has yet to truly validate her product and service. I always tell entrepreneurs to validate your idea before building any product. I think Linda will be amazed by what she learns after calling 100 event planners to get their feedback. This may only be a small business, but that is perfectly okay - as long as it is profitable. These roundtables are the cornerstone programming of a global initiative that I have started called One Million by One Million ( 1M/1M ). Its mission is to help a million entrepreneurs globally to reach $1 million in revenue and beyond, build $1 trillion in sustainable global GDP, and create 10 million jobs. In 1M/1M, I teach the EJ Methodology which is based on my Entrepreneur Journeys research, and emphasize bootstrapping, idea validation, and crisp positioning as some of the core principles of building strong fundamentals in early stage ventures. If you are an entrepreneur working on an idea or an early stage business, I am also very interested in hearing what you are looking for from 1M/1M. Please weigh in here . We are crowdsourcing the design of 1M/1M, and requests that have come up include Receivables Financing as a way to bridge to a validated business without giving up precious equity, I would love to hear your thoughts. i> You can find the recording of this roundtable session here . Recordings of previous roundtables are all available here . You can register for the next roundtable here . /p> em> Photo by Svilen Milev . /p> Discuss

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Startup Strategy Roundtable: Early Stage Business Building

Google Introduces Localized Google Suggest and Smarter Auto-Corrections

cgseo — Fri, 16 Apr 2010 17:26:20 +0000

About a year ago, Google launched real-time search suggestions that were tailored towards users in different countries. Today, Google is taking this one step further and is l aunching an improved version of Google Suggest that also takes larger metro areas into account. Now, Google Suggest will offer different suggestions for users in New York City and Portland, OR, for example. For the time being, this feature is only available in the U.S. Sponsor Smarter Spelling Correction for Names In addition, Google is also rolling out smarter corrected spellings for names. As Google notes, people often search for names, but don't know the exact spelling. Now, whenever you add a person's profession, affiliation or other related keywords to an approximation of this person's name, Google will offer better suggestions and more useful spelling corrections. This feature, too, is currently only available in the U.S., though Google plans to roll it out in other parts of the world within the next few months. Auto-Correction for 31 Additional Languages Google is also rolling out auto-corrected spellings for 31 additional languages. These auto-corrections kick in whenever a user misspells a common word. For uncommon misspellings, Google will still give you a link to the corrected search results behind a link that says " Did you mean: ReadWriteWeb ." Whenever Google feels confidents that the auto-corrected version is what you were really looking for, the search engine bypasses the link and just drops you off on a search results page that is based on the correct spelling. Discuss

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Google Introduces Localized Google Suggest and Smarter Auto-Corrections

Glympse: Real-Time, Private Location-Tracking May be the Winning Formula

cgseo — Fri, 16 Apr 2010 15:14:22 +0000

A Redmond-based startup is introducing a location-based social sharing service called Glympse . With a mobile application that works on iPhone, Android and Windows Mobile devices, users share their location (aka a "Glympse"), allowing their friends to see that location on another phone or on any other Internet-connected device. Senders can customize who gets to see the Glympse they post, whether the recipient is just one person, a group, or even everyone they've added as a friend on a social network like Facebook or Twitter. The interesting twist to this service isn't the location-sharing aspect, of course - there are dozens of companies that allow for that today - it's the service's real-time nature and the thoughtfully included privacy features. Using a patent-pending timer option, Glympse users specify how long their location is visible to which select group of friends, with a maximum time of four hours before the location data expires. Sponsor Location is Not a Game, It's a Utility Unlike the current crop of location-based social networking services (think Brightkite, Loopt, Gowalla, Foursquare, etc.), Glympse isn't designed to find nearby friends, share tips about local businesses or collect rewards for check-ins. It employs no game mechanics to encourage participation - that is, you aren't given badges or points the more you use it. You don't get to become the "mayor" of a place by checking in there the most, like you do in Foursquare. In fact, Glympse can hardly be called a "mobile social network" at all. Glympse is more like a utility, and that may what ensures its success long after everyone tires of "checking in" just because they can. There are a number of scenarios where Glympse may prove useful. Their PR team says they've seen its earliest users sharing locations related to cross-country road trips, marathons, paragliding flights and afternoons of skiing. Although those standout occasions may give Glympse a "wow" factor, it's in answering the everyday "where are you?" type questions where Glympse could prove be the most useful. In the "What is Glympse?" introductory video , the company says sending a Glympse is easier than making a call or sending a text. That's not necessarily true, though. Calls and texts are sent with the push of a button where Glympse requires a multi-step process that begins with installing the application on your mobile device, if supported . But as mentioned later in the video, many states have banned texting or making phone calls while driving. That's where Glympse comes in. Before you leave work, school or your home, you could send out a Glympse. For the time you specify, those permitted to see your location can track where you are at any given moment in real-time courtesy of your phone's GPS capabilities. Live Updating Maps and Privacy Features That's right - Glympse doesn't "check you in," it tracks you. Much like those pricey "family locator" cell phone add-on plans do, but for free. The service also addresses the privacy issues surrounding location-sharing, even going so far as to work with a safety group called ConnectSafely.org when designing the service. In Glympse, adding friends isn't an "all or nothing" endeavor. That is, you don't choose whether to just accept or reject friends. You accept friends, then group them accordingly ("family," "friends," "work," etc.). Later, when you're ready to share your location, you choose which group or groups should see it. Only want the spouse and kids to tune in? Share a Glympse with family. At a large conference where you want to meet up with colleagues? Send a Glympse to your "work" group. And so on. Facebook Integration: A Plus, Not the Selling the Point Much of the news coverage related to Glympse's launch has to do with its Facebook integration. That's an interesting option to be sure, especially since Facebook plans to announce their own location-sharing service later this month, according to reports. But whether or not Facebook users actually care to see the locations of their friends is another matter entirely. Many Facebook users simply use the network to catch up with friends and family they don't get to see every day by posting on their wall, chatting via Facebook's IM service and by browsing their shared photos, videos and links. Whether or not a friend is on their way to a meeting right now may be completely irrelevant information to these users. Like the intrusions from other apps and games, Glympse's Facebook updates - which come via a large, embedded map placed in the News Feed - could very well end up being hidden from view by Facebook users who simply aren't interested in seeing that sort of data. In other words, it's arguable that Glympse's Facebook (and Twitter) sharing features aren't necessarily the key selling points of its service. Real-time live data, the utility aspect of the tool itself and its built-in privacy features, however, are. Hopefully, mainstream users will understand that before mistakenly dismissing it as just another Facebook app clogging up their News Feed with noise. Discuss

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Glympse: Real-Time, Private Location-Tracking May be the Winning Formula

Your Inbox as Platform: Google Calendar More Closely Integrated With Gmail

cgseo — Thu, 15 Apr 2010 17:29:37 +0000

Email may be old fashioned, but it's still where we spend a lot of our time online. Today Google announced that its webmail service Gmail is becoming all the richer with the inclusion of support for sending Google Calendar invitations inside the email composition window. In addition to being able to insert invitations, you can also cross reference your calendar availability with the availability of anyone included in your email thread that you have given permission to see the Google Calendar. It's not a perfect system, but it's pretty neat and it demonstrates the potential for building cool new features on top of our email inboxes. Sponsor Mashups and platforms are all about cross referencing multiple sources of data or functionality, as in this case: email plus calendar. We wrote earlier this spring about a startup called Rapportive that cross references email and social media data about an email's sender (see also competitor Etacts ), and earlier this month we discussed the incredible potential in Google's announcement of a way to give developers secure access to the contents of your emails for analysis and the creation of innovative services. Yahoo has been calling this kind of approach Inbox 2.0 and has been working on it for more than two years. Here's what we wrote in our November 2007 coverage of Yahoo's vision - how do you think it's worked out? ( Yahoo Says the Future Will Be Modeled on Facebook ) The social network of the future will be populated by the RSS feeds of the activities of your friends and your friends will be determined by email. The big players won't put a major push into building a new social network. "It is much easier to extend an existing habit than to create a brand," are the words Google's Joe Krause. Your email account isn't valuable because it's got the email adresses of other people who could be solicited commercially - it's valuable because it articulates who in the world is able to command your attention. It contains analyzable, direct communication between you and the people most important to you. [Yahoo's] Garlinghouse says that in the future email and IM will be prioritized depending on the importance to you of the people who send it to you. We're not talking about the number of times people email you - we're talking about the percentage of times you open those emails, the keywords used in them relative to your personal/work profile, there are metrics so crazy we can hardly imagine that are available for determining the importance of people in your life. In your email. Facebook's people-search uses some similar math already. Various Ways Email Gets Innovated On Clearly there are all kinds of different levels of sophistication that can come with these sorts of developments. In fact, two plus years after Yahoo's call to action, things still seem relatively elementary. Rapportive displays data uniquely well but Etacts displays more data. This new Google Calendar integration with Gmail offers some visibility into your and your contacts' availability, but it doesn't tell you what you've got scheduled at a given time. Etacts offers inferior invitation sending but has a whole set of reminder and follow up features that Gmail doesn't offer natively. And Yahoo Mail more closely ties into Facebook than any other email, something millions of people are sure to enjoy. So while all the kids rant and rave about Twitter, Facebook, augmented reality, iPads and location based social networking, don't let them deny: email can still be very exciting. Discuss

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Your Inbox as Platform: Google Calendar More Closely Integrated With Gmail