Startups Continue to Hit the Accelerator on Job Creation

Posted on April 21st, 2010 in Social Media | Comments Off

Throughout the economic downtown of the last few years, which is only now slowly beginning to turn around, there have been few industries that continued to create jobs and support the economy. We've mentioned before (as many others have ) how the government should be doing its best to foster more entrepreneurship, one of the few areas continuing to create jobs, and Wednesday the National Venture Capital Association and StartUpHire.com job board released data supporting these suggestions. Sponsor According to a combined press release from the two organizations, StartupHire.com saw a 16% increase in job postings in the first quarter of 2010 from the end of 2009. The service says over 13,000 new jobs were posted in Q1 at an average of 4,400 per month, but is quick to note that its numbers represent only a fraction of the actual job creating in the industry. "As positive as our job numbers are trending, the aggregate venture-backed job growth is even greater - perhaps double what StartUpHire.com currently captures," says Steve Fredrick, founder of StartUpHire.com. "It is critical that our government recognizes the power of these companies and support venture investment so that we can continue to build more companies and hire more Americans." According to other studies referenced in the press release, public companies that were once venture-backed currently employ 12.1 million people, and current venture-backed companies employ roughly another half million people. NVCA president Mark Heesen believes startups and entrepreneurship are going to play a large role in the nation's path toward financial prosperity. "The start-up company engine continues to churn, serving as a critical source of new jobs and opportunities for thousands of Americans," says Heesen. "Our country's entrepreneurial spirit combined with access to risk capital will continue to drive this economic recovery." Unfortunately, legislation from Washington has been a little schizophrenic in terms of helping startups and entrepreneurship. While a Startup Visa bill that could increase the amount of foreign entrepreneurs creating jobs in America was introduced earlier this year, proposed financial regulations could hamper Angel investing and make it harder for companies to get funding. Hopefully further evidence, like that seen Wednesday from StartUpHire.com, will help to influence legislation to help promote entrepreneurship, and entrepreneurial education. Photo by Flickr user YtseJam Photography . Discuss

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Startups Continue to Hit the Accelerator on Job Creation

Using the Startup Process to Change Disaster Relief

Posted on April 20th, 2010 in Social Media | Comments Off

In early December a Supernova session entitled, How Startup Companies Can Change the World had presenters brainstorm ways to connect the technology industry with policy makers. Coupled with many of the discussions already taking place in the Gov. 2.0 movement, the session looked at how technologists can contribute to projects they might not normally be associated with. This morning we received news on how one initiative is taking this collaboration further by applying the labor-on-demand service model so common to startups and putting it to use for disaster relief. Sponsor Three months after the earthquake in Haiti, workforce-on-demand service Crowdflower issued the results of its latest initiative with Mission 4636 . Following the quake, Mission 4636 members - in association with open-source disaster technology provider Instedd , refugee microwork provider Samasource and real-time mapping and tracking service Ushahidi - issued a text message short code (4636) for Haitians requiring urgent help. From there, Crowdflower and Samasource's remote labor forces collected, translated and geocoded over 16,000 messages. The messages were then released as an RSS feed and groups like the Red Cross, charity:water, UNDP and FEMA tracked the feeds for messages that pertained to their work specifically. According to the group, at peak volume more than 5,000 Haitian distress messages were processed in one hour. This single stream of information helped ensure that duplicate efforts from these normally fragmented government and NGO groups were kept to a minimum. Said Crowdflower CEO Lukas Biewald, "Harnessing thousands of volunteers would normally create a logistical nightmare, but it is specifically this kind of amorphous virtual labor force that the CrowdFlower platform was built to accommodate." While it's certainly unconventional to see a remote labor force employed for disaster relief of this magnitude, it's not unrealistic to think that this practice might become common in a location where cell tower infrastructure remains intact. Perhaps the bigger question for the startup community is what other world-changing solutions are sitting right under our noses? If you've got examples of how startup processes can improve disaster relief and emergency services let us know in the comments below. Discuss

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Thinking Inside the Box: Eric Ries On Creating Startups Within Large Organizations

Posted on April 19th, 2010 in Social Media | Comments Off

Every now and then we hear the story of the entrepreneur who left his or her steady job at a large company to follow their dreams and create a startup, but we aren't all as daring and brave to quit steady work, especially in a time of economic uncertainty. If you have the entrepreneurial itch but aren't in a situation that would allow you to sacrifice your day job, there are still ways you can scratch said itch and bring innovation to a "startup" within a larger company. Sponsor This morning I talked with Eric Ries , the driving force behind the " lean startup " movement, which encourages high efficiency and meticulous metrics tracking within entrepreneurial ventures. Ries, who is often asked to speak on the subject, says he noticed a trend among some of the people attending his talks. Many managers from large companies were coming to his sessions to learn what they could, because, as Ries discovered, the principals of lean startups can exist within larger corporations that are attempting to innovate. "A startup is a human institution designed to create something new under conditions of extreme uncertainty," Ries told ReadWriteWeb. "There is nothing in there about the size of the company, or what industry you're in, or whether you're the manager of a division or if you're two guys in a garage, its just about the conditions in which you operate." As he points out, there are times in larger corporations when divisions are created to work on a new project, and similar rules and guidelines for managing that project which come from startups can be used here as well. Ries says that managers, like entrepreneurs, are taking risks on new ideas, and when they create a new division, they are essentially investing the company's time and money as a VC would invest funds in a startup. "The more I started to work with those managers I started to notice that they were having very familiar sounding arguments," Ries says. "The arguments between a venture-backed entrepreneur and a venture capitalist are almost exactly the same word for word as between these 'intrepreneurs' and their CFOs because the same issues come up." One of the ways larger corporations can implement entrepreneurial innovation into their businesses is to allow for what Ries calls "innovation inside the box," or a fenced off sandbox for experimentation with new products. By creating a place where employees with ideas can test a tweak to a feature, or where new ideas can be built within certain constraints, companies can greatly increase their potential for innovation. "The real value is [this] starts to catalyze change because by changing the way you work you start to accelerate that feedback loop and that can become the basis for making other changes," Ries says. Unfortunately, most larger corporations aren't allowing for this open sandbox of innovation within their companies, and choose to buy up technology and talent from startups. Ries agrees that many entrepreneurs get frustrated working inside a larger company, but he says the combination of these entrepreneurs with a walled off innovation playground could provide for some amazing innovations. Companies could also benefit from the addition of a sandbox by inspiring their existing employees to be innovative, instead of wrangling up entrepreneurs from a startup, which would save them money in the end. "They have this idea that a certain alchemy will happen that 'if I bring these special people into my organization, they will teach my regular people how to be special,' and that's just a formula for breeding resentment," Ries told ReadWriteWeb. "If the people doing the acquiring had more of a theory about how entrepreneurship is supposed to work they could start to think of better ways to plug an acquired company into the larger organization, taking advantage of what they're good at without destroying it." If you're a budding entrepreneur or a manager at a large company, there is an excellent chance to hear from Ries and others on these concepts and others this Friday at the Startup Lessons Learned conference in San Francisco. If you can't make it to the Bay Area, there are simulcasts occurring Friday in nearly 50 cities worldwide, many of which are free or very inexpensive, so RSVP and bask in the lean startup goodness. Photo by Flickr user longhorndave . Discuss

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Thinking Inside the Box: Eric Ries On Creating Startups Within Large Organizations

People on the Move in the Social Business Industry: April 18, 2010

Posted on April 18th, 2010 in Social Media | Comments Off

In an effort to recognize the changes in the social media space, I’ve started this post series ( see archives ) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Also, my submission form has changed to a new URL, the former Google form was giving me problems, so please use this one going forward .  Lots of movement in the social business category, including a few key hires at firms that get the social business landscape and quite a few submissions continuing to come in on the form. Bruce Tempkin , top blogger at Forrester and Analyst departs Forrester, you can find his blog announcement . I’ve admired Bruce’s commitment and quality of work as a fellow colleague, and wish him luck on his next ventures. He really is one of the Star Analysts out there, be sure to connect with him and clinch his sage advice early before he gets totally booked. Dr Natalie Petouhoff “Dr Nat”, is a former colleague at Forrester covering the customer experience and knows the Social CRM landscape and social support. She’s also moved on, you can find her blog , and you should connect with her as she launches her consulting career. Dion Hinchcliffe joins the Dachis Group, one of the leading consulting firms that gets social business. The Dachis Group is poised to become the next system integrator vendor and consulting firm, and I expect them to give the ‘big’ consulting firms a run for their money as they continue to hire talent, thought leaders, and stay nimble and flexible. Steve Gillmor, famed Techcrunch IT editor (and former colleague of mine at PodTech) j oins Salesforce in the strategy team . This is an extremely smart move for Benioff as Salesforce knows success of the chatter and appxchange platform is to connect with the web startups. Steve is a direct and indirect influencer over the startup ecosystem and this lays a big bridge down for Salesforce to take marketshare in the developer ecosystem. Mona Nomura joins MySpace as a social media marketing manager , her online presence will match with the youthful and active MySpace community, a key hire in the regrowth and build of MySpace. Sanjay Dholakia former CMO at Lithium is now heading up Crowd Factory as the CEO , I’ve worked closely with Sanjay and am looking forward to see the next successes he does in the future. Uwe Hook launches BatesHook focusing on business transformation agency by integrating Social Media initiatives. Maria Ogneva joins Biz360 as Director of Social Media Propel and manage online buzz for Biz360, a social media monitoring and measurement platform. Greg Hollings joins FreshNetworks as Head of Community Management Manages and heads up the community management team at busy social media agency. Glenn Conradt joins CoreMedia as Vice President of North American Marketing, Sales and Operations. Dean McBeth joins Wieden + Kennedy as the Old Spice Community Manager focused on using social media to maximize the positive perception of the brand and the effectiveness of campaigns. Ryan Turner joins ZAAZ as Director, Social Media Lead the social media practice at ZAAZ, part of the WPP network. Brett Goodwin joins MyWebGrocer as Senior Account Director focused on sales. Sabrina Suares joins MyWebGrocer as Director, Eastern Sales Talented Bob Garfield joins Fizz as Consultant in Residence, I look forward to the work he does, find his announcement blog post . Ben Grossman joins Oxford Communications as Interactive Strategist Launch concerted social communications group and serve as interactive strategy lead for digital projects from an integrated standpoint. Ariel Sasso joins DataXu as Marketing Communications Manager Growing DataXu’s reputation and presence with integrated marketing, communications and social media initiatives. Tom Edwards joins Red Urban as VP, Digital Strategy & Emerging Technology Digital & Social Media Strategy How to connect with others (or get a job): Several people have been hired because of this blog post series, here’s how you can too: Submit an announcement If you know folks that are moving up in the social media industry, submit to this form Seeking Social Media Professionals? If you’re seeking to connect with community advocates and community managers there are few resources This list, which started with just 8 names continues to grow as folks submit to it. List of Social Computing Strategists and Community Managers for Enterprise Corporations 2008 –Social Media Professionals . Job Resources in the Social Media and Web Industry Web Strategy Jobs powered by Job o Matic (Post a job there and be seen by these blog readers, these affiliate fees pay for my hosting) Read Write Web keeps announcements flowing at Jobwire , although is broader than just social media jobs Facebook group for community manager group in Facebook Jake McKee’s community portal for jobs Chris Heuer’s Social Media Jobs SimplyHired aggregates job listings, as does Indeed ForumOne Jobs for Social Media and Community Teresa has a few jobs, some around community New Media hire has an extensive job database Social Media Headhunter Social media jobs Jobs in social media Altimeter Group’s list of social media consultants and agencies Social Media Strategists and Community Managers for 2010 Hiring? Leave a comment If you’re seeking candidates in the social media industry, many of them are within arms reach, feel free to leave a link to a job description (but not the whole job description, please)

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People on the Move in the Social Business Industry: April 18, 2010

The Art of the Elevator Pitch: 10 Great Tips

Posted on April 16th, 2010 in Social Media | Comments Off

The elevator door opens. And there stands your ideal investor. It's the chance of a lifetime. But that chance only lasts as long as the elevator ride - you have less than a minute to make an impression. Hopefully, you've got a well-crafted elevator pitch ready to give. The elevator pitch is not the hurried presentation of a full-blown business plan. It's an introduction, an overview and a pitch - and a short one at that - meant to capture the attention of a potential investor. Of course, an elevator ride is a short one. Guides for elevator speeches that say you have one minute surely overestimate the amount of time it takes for an elevator to move from floor to floor. Of course, an elevator speech isn't restricted to elevators. Rather, it comes in handy for any occasion where a concise presentation is appropriate. Sponsor When crafting your pitch there are two key things to keep in mind: its content and its form. In other words, it's not just what you say but how you say it. Here are a 10 tips to keep in mind as you craft your elevator pitch. 1. Keep it short . Be succinct. According to Wikipedia , an adult's attention span is eight seconds, so be sure to give just enough information (and more importantly perhaps the right information) so that after only hearing a sentence or two, someone knows what you do - and if it's a pitch, what you need. 2. Have a hook. As Mel Pirchesky advises , "The objective of the first ten or fifteen seconds is to have your prospective investors want to listen to the next forty-five or fifty seconds differently, more intently than they would have otherwise." 3. Pitch yourself, not your ideas. As Chris Dixon writes , "The reality is ideas don't matter that much. First of all, in almost all startups, the idea changes - often dramatically - over time. Secondly, ideas are relatively abundant." Instead of talking about ideas, highlight what you've done - the concrete accomplishments or skills - rather than some intangible concept or a future goal. 4. Don't forget the pitch. It's easy to get so caught up in the details of who you are that you neglect to mention what you need. What amount of financing are you seeking, for example? 5. Don't overwhelm with technical or statistical terminology . While being able to tout one or two amazing and memorable phrases or figures can be useful, don't fill your elevator speech with numbers or jargon. 6. Practice . Rehearse your elevator pitch so that when the opportunity to give it comes, you can deliver it smoothly. 7. Use the same tactics for print. You can hone your elevator skills by practicing them in writing. Babak Nivi describes the email elevator pitch here . 8. Revise. As your startup moves through various stages, be sure to update and refresh your pitch. 9. Be involved in the startup community before you pitch. Business Insider suggests "Engaging in online discussions, writing insightful blog posts, and participating in the relatively small startup community can earn you a 'strong presence' that gets you noticed by potential investors." Building relationships with investors before pitching to them will help your success. 10. Listen. When seeking to build strong networks, remember it can be just as important to listen as it is to talk. Do you have any other suggestions on crafting an elevator pitch? Feel free to add your tips in the comments below. Discuss

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The Art of the Elevator Pitch: 10 Great Tips