LSQHA Blog Reviews

In preparation for the upcoming ReadWriteWeb Mobile Summit , we're outlining the 10 leading trends of the Mobile Web in a 3-part series of posts. In Part 1 we explored 3 important design and development issues for the Mobile Web. Now in Part 2, we look at 4 classes of mobile applications that have become popular in 2010: geo-location , Internet of Things , Augmented Reality , and mobile social networking . We'll explore these and other trends with you at the ReadWriteWeb Mobile Summit , a 1-day event we're running on Friday 7 May, in Mountain View, California. That's the day after Web 2.0 Expo (2-6 May), so we hope you'll extend your trip to the West Coast to help us define the future of mobile! To be certain of getting a ticket, we invite you to register now . Sponsor Geo-location Services In January, RWW Co-Editor Marshall Kirkpatrick wrote that the era of Location-as-Platform has arrived . Using leading location mobile service Foursquare as an example, Marshall wrote that "the mobile location 'check-in' is fast becoming the hot new status message type online." He added that "it was only a matter of time until 'where you are' became a platform to build added value on top of just like 'who you know' has on social networking sites like Facebook." 'Where you are' is the new 'who you know'! The use cases for location data include showing nearby restaurants and ratings, mobile advertising, local news, events, and Wikipedia data about local buildings. That's impressive enough, but imagine the possibilities when you add data from sensors . As I wrote in January, one use case that should become reality soon is receiving a real-time update of traffic conditions via sensors embedded in the road. What else can we do using location as a platform? We'll discuss this in-depth at the ReadWriteWeb Mobile Summit . Internet of Things As well as sensor applications, there are other emerging applications for mobile that intersect with the Internet of Things trend. They include barcode scanning, using your phone as an RFID tag and reader, and using your phone as a proximity sensor. As we explained in January , as well as your mobile phone reading and acting on sensor data from real world objects, the phone may also be used as a sensor itself. For example the iPhone has a built-in accelerometer, which is basically a motion detector. This is used for game control and also for re-sizing your iPhone display from portrait to landscape. The iPhone also has a microphone (which can be used as a noise sensor), a proximity sensor, and an ambient light sensor. Barcode scanning and its applications is a fast growing market in the mobile world. The most popular form of 2D barcode is the QR Code (the QR stands for "Quick Response"), which became popular in Japan and is now gaining traction in the U.S. and other markets. There are many emerging opportunities to utilize sensor and RFID data, which again we will explore at the Mobile Summit on 7 May. Augmented Reality Augmented Reality has been one of the hottest trends in mobile for about a year now. ReadWriteWeb even created an extensive report about AR and its market and development opportunities. We think that AR offers a new marketing and product paradigm for a high impact, high value customer experience. More than 1,000 AR campaigns were kicked-off last year and we expect to see many more this year. In our report, we profiled key AR development companies, their campaigns as well as development lessons learned. In a recent post, Chris Cameron (the author of our AR report) noted that practical application is the golden ticket of Augmented Reality . As an example he pointed to the junaio iPhone application, which competes with Layar and Wikitude in the AR browser space. junaio recently announced that its formed a partnership with BART, San Francisco's Bay Area Rapid Transit system, to bring live train data to the app. junaio takes advantage of the API provided by BART to not only place locations of nearby stations in a user's field of vision, but also estimate arrival time of trains at each station and display that live in real-time using AR. Mobile Social Networking A recent study from Ruder Finn revealed that more people are using the mobile web to socialize (91%) compared to the 79% of desktop users who do the same. ReadWriteWeb's Sarah Perez concluded that "the mobile phone is actually a better platform for social networking than the PC." The study found that during the 2.7 hours per day that people in the U.S. spend on the mobile web, 45% are posting comments on social networking sites, 43% are connecting with friends on social networking sites, 40% are sharing content with others and 38% are sharing photos. Sarah commented that it's no surprise to find that the rise of the mobile phone corresponds with the rise in Facebook's popularity, because "it has become a do-anywhere activity that captures people's attention whenever they have free time, instead of an activity that requires people make time for it." Sarah concluded that mobile social networking is an easier activity to participate in now that it's been unchained from the PC. This of course has big implications for entrepreneurs and application developers, which we will explore at the RWW Mobile Summit. In Part 3 of this series outlining 10 big trends in Mobile in 2010, we will look at Mobile Business trends. We'd love to discuss these and other mobile topics with you at our ReadWriteWeb Mobile Summit 2010 . See our announcement post for more details. If you're a company in the Mobile Internet market, you may be interested in becoming a sponsor for this event. Please contact our COO Sean Ammirati for more information about sponsor packages. And a big thank-you to our current event sponsors: CallFire , WorldMate , Alcatel-Lucent and Ipevo . Discuss

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Top 10 Mobile Trends of 2010, Part 2: Apps, Apps, Apps

The OAuth 2.0 draft specification is out there. The efforts the group working on the specification are paying off in the form of an IETF working group submission. One thing that is clear is that there is a natural tension in following the processes of IETF and the hyper-innovation cycle of web standards that are now powered by the growth of social media. In this world, keeping up with all the work in the community itself is feat by itself. As proven recently, even aligning the naming of standards in our small community (xAuth, XAuth) proves challenging enough. With that said, we'll share we what we've learned about this version and what work has been incorporated in it. Sponsor For those coming up to speed on the issues surrounding OAuth 2.0, here is a brief summary of the state of the union: The OAuth Working Group in IETF generated a first draft of OAuth 2.0 . This group that is credited with this document consists of active leaders of both the Twitter API team as well as Facebook community standards team. A robust number of daily discussions are happening in the working group hosted at IETF include topics such as the default use of JSON that show the opportunity and challenge of growing the standard from a web-based to a broader set of devices and scenarios. One of the stated goals of the IETF OAuth working group is to maintain backwards compatibility with OAuth 1.0. From our sampling of the depth of change in scope and conceptualization of the standard, this may be a big deal for the group, especially if key members decide to legacy their support for the first versions. As part of the evolution of OAuth, there is the case of the OAuth WRAP Google Group . This group has forged ahead to develop profiles for scenarios seen as extensions to the profile OAuth 1.0A. This includes new ways to gain tokens bringing the use cases of Javascript or RIA applications. WRAP also redefines the dependency on SSL and provides a simpler way to get started using tools easily accessible to the web resource. With some changes noted, this work has been brought forward in the OAuth 2.0 public draft. David Recordon, a chief thought leader in the open web (also employee at Facebook) recently offered this summary " What's going on with OAuth ?" to help align the understanding of the evolution of the standard. Here we show one of the better known descriptions of the OAuth flow as provided by Yahoo. The annotations show a few of the areas that are under consideration for changes in OAuth 2.0 and/or in the work done in the OAuth WRAP group. Last week, at Twitter's Chirp '10 the Twitter API team gave this presentation, " Too many secrets, but never enough: OAuth at Twitter ". This document contains overview of the basic process of Twitter, commitment to the movement to OAuth 2.0, and discussion of Twitter's xAuth and OAuth Echos projects. Twitter Likes to Optimize Twitter is deeply intertwined with the inception and direction of OAuth. The company is both involved in the specifications but also is a lightening rod for discussion in the development community. In the Twitter blogs and developer groups, OAuth is being considered deeply in the trade-offs in implementation, design, and risk in the Twitter ecosystem. A few areas under discussion is how to remove the re-direction from the process, and also how to keep a running log of all account client accesses available to the user as a way to make sure users are aware and signaling proper account use. The Twitter API team has been willing to make change happen in the community by deprecating legacy processes, such as basic auth. With the changes coming in OAuth 2.0 the company may be in the best position to bootstrap developer adoption of the new standards. In this way, OAuth 2.0 need to adapt to the speed and need of the Twitter use cases, to avoid becoming like XML. XML is a good thing, of course, but when push comes to shove, JSON is lighter weight and more compact. This is helping it become the preference for data attribute exchange in APIs like Twitters that support OAuth. With the rise of the social ecosystem as the hub for authorization, it is becoming clear that the IETF efforts need Twitter as much as Twitter needs the IETF. This seems like a good balance that will guide use cases along the way to practical standards formalization. There are a lot of questions out there about OAuth 2.0. Top of mind is whether this technology release will see the effective join of Twitter, Facebook, and Google? Or, will the practical matters of business and strategy keep the standards intact, and the implementations as islands? What is your prediction for OAuth 2.0 and web resource authorization? Discuss

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First Public Draft: Taking the Wraps off of OAuth 2.0

We've entered an era where the cost of sensors, processors and transmitters are so low that it's fast becoming cost effective to put them inside everything, even the clothes we wear. Even our own toothbrush may soon sense and communicate socially about where it is and how it's being used in space and time. Sci-fi writer Bruce Sterling has coined the term " spime ", to describe objects that can be "tracked through space and time throughout the lifetime of the object." David Orban, the creator of the iPhone app WideNoise , also offers WideSpime , which helps developers build mass data collection services for real-time data management in a way that maintains the autonomy of both the data and the object generating the data. Sponsor In our most recent Internet of Things post Objects Aren't Social , Orban comments that objects " ...are going to form their own independent social networks, which are going to be fundamentally incompatible with human communication." These new machine networks will be so redundant and reliable that we will be freed from most of our machine-operating duties. We will get to be human again. We will soon see cars that don't rear end each other because onboard sensors won't allow it. Or how about a vacuum cleaner that knows about a mess your cat made and cleans it up before you even notice your machine-network's admin message about it. Also, consider an Internet of Things home that tracks your habits so well it knows which rooms to heat and light because it knows what you'll be doing on that particular day. Orban's dream is that thousands of years of human subservience to machines will end because we will teach our machines how to not only take care of themselves, but how to take care of us as well. But what if someone wanted to manipulate these systems for an unethical advantage? Or even worse, what if these manipulations were built into these new machine networks at the earliest stages? On Sunday night, ReadWriteWeb reported on a presentation by Tim O'Rielly regarding the future Internet of Things. In his presentation he said, "You see increasingly the giants of the Internet are trading for their own account - they are building a platform in which all roads lead back to themselves. Now there is a contervailing force for openess, but we have to wary, we have to be aware of that; we have to work for openess in that web." That's why Orban stresses the importance of autonomous machine networks, which are built on open-sourced standards. Another open-source Internet of Things project we're excited about is Pachube ( pronounced patch-bay ). What WideSpime and Pachube share in common are real-time global maps, which present data generation in a fair and open way. Because these projects aspire to a high level of transparency and user adaptability, we may have a chance to achieve Orban's dream of all us machine operators getting a chance to be human again. Free To be Human Video Free To be Human PowerPoint David Orban - Free to be human View more presentations from Mobile Monday Amsterdam . Discuss

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Internet of Things Can Make Us Human Again

Less than 10 weeks after launching, Google Buzz seems so far to have fallen short of capturing the hearts and minds of the social web. A new report from social media analytics service PostRank has found that 90% of the content published into Buzz is automated: 63% is piped in from Twitter and 27% is from automated RSS feeds. So does that mean that nobody participates in Buzz? It's hard to imagine more premium placement for a service than inside every Gmail inbox, so why hasn't Buzz caught on? To be fair, it's hard for any service to compete with the volume of imported Tweets and easily added RSS feeds. The fact that 10% of content published is added manually might even be seen as an early success... maybe. Sponsor Of course the best part of Buzz is the conversations in comments. In my stream at least, I see some amount of conversation but it's dominated by a few uber-geeks: people who loved FriendFeed before it was acquired by Facebook. The whole Buzz model looks a lot like Facebook does these days, in fact. It doesn't do much else for users, and there are fewer people being social there. Why use Buzz when your friends are on Facebook? Perhaps that's the question and why Buzz hasn't caught on. We're excited in principle about Buzz because of its potentially disruptive support for open data standards . Apparently it's mostly robots who get excited about such things, though, as they are mostly the ones coming to the party so far. There are some hardcore Buzz users discussing this... over on Buzz, too . If you do use Buzz, you can be our friend here . We never post automated content there. Discuss

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90% of Content on Google Buzz is Bots, Report Finds

Facebook just announced via its Facebook profile that the ultra-lightweight version of its website, Facebook Lite , is no more. The site, which many (including us) called yet another Twitter imitation , had only been live since last September but now redirects to the main Facebook homepage. Sponsor Facebook's status update announcing the closure read as follows: Thanks to everyone who tried out Facebook Lite. We're no longer supporting it, but learned a lot from the test of a slimmed-down site. If you used Lite, you'll now be taken to the main Facebook.com site. The pared-down version of the social network was meant to serve dial-up users and those in third-world countries with slower connections. Facebook did announce another stripped down version of itself called Facebook Zero last February at the Mobile World Congress, but going to this site from a browser simply gets the message "Sorry, your carrier does not support zero.facebook.com." We've asked Facebook if any other alternative will be available for slow-connection and dial-up users, but did not receive a response by press time. Discuss

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Facebook Shutters Facebook Lite