LSQHA Blog Reviews

Building strong networks and developing meaningful relationships are cornerstones to business success. Although it may be a cliche, "who you know" can be incredibly important for startups. With the growth of social networking sites, it seems easier than ever to develop a sizable network of connections: Facebook friends, Twitter followers, your Google social circle, your LinkedIn connections. But having a large social media network means little if you do not maintain these connections. It is important continue to meet new people, cultivate existing relationships and to emphasize the quantity rather than the quality of your connections. Sponsor Last week, in a post on the blog Journalistics, Jeremy Porter wrote, "Too many people think networking is about collecting business cards - whether actual or virtual - in an effort to demonstrate how many people they 'know'." Porter listed tips on how to strengthen your network. Here are some things, based on some of his suggestions, to consider as you expand your network: Establish goals: What are the types of people you want to build relationships with? For example, do you need to meet journalists or venture capitalists? Set goals and deadlines for reaching out to make some of these connections. Keep score: If you set goals, track your progress. If you aren't meeting the people you want and/or building your network how you want, revise your strategy. Make the most of face-to-face opportunities: Some events, such as conferences, are geared towards networking. Make an effort not only to attend these sorts of events but to maximize the networking opportunities there. Have a good opener: As we noted with our tips for crafting your elevator pitch, you need a hook. When you introduce yourself, you should be able to answer the "What do you do?" question consistently and memorably. Here's my card: It might seem obvious or even outdated, but do not undervalue the importance of the business card - whether electronic or paper. While social networking does make it easy to locate people, having a business card is an invitation for a follow-up. Follow up: It's easy to toss business cards in a drawer where they're never to be seen again. Follow up a first meeting with an email or phone call within 48 hours. If you skip this step, you might as well toss the cards. Stay in touch: Don't let your relationships die off. Keep in touch with people. Porter writes, "Some job hunters I met back in the late 90s are now directors at big brands. When you keep in touch with contacts over the long haul, you'll be surprised how many interesting connections you'll have down the road. You'll quickly become one of those people that knows somebody that 'does that' or "works there." Of course, you want to stay in touch with people so they'll remember you too. People forget who you are and what you do - you have to remind them regularly if you want to get value from your network." Share: Give value to your participation in a network and make it so that people value your connection. If you come across interesting information, share it. If somebody asks for help, offer it. Porter says, "Don't miss the opportunity to pay it forward, you'll feel great and will find people often reciprocate." Look in the mirror: Regular self-assessment is good. Ask yourself if you are both gaining from and contributing to your network. Reciprocity is important. Build relationships when you don't need them: It's a mistake to only network when you need something (such as financing, a new job, a new team member). Be an active part of your network before you make your pitch to it. Start with one new connection today: Meeting new people and building your network might be one of the most important investments - personally and professionally - you can make. Discuss

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Tips for Networking (Beyond Just "Social Networking")

I love to sit on the beach.  One of the coolest things about the beach is the number of layers of visual depth.  Look at the sand and it's beautiful, but zoom your eyes in closer and you'll see a whole layer of life running around on the sand that you didn't see before.  Look even closer and you can see individual grains of sand, water and light dancing between them.  Look closer still and you see that each grain of sand is a unique object with its own texture.  If your eyes are strong enough, or you have a machine to help you, you can see even more layers by looking closer still. That's what Twitter is going to be like with the launch of Twitter Annotations this Summer. It's a beautiful vision, with huge potential, but there's another way to look at this analogy: you don't build on the beach sand because it shifts too much. Will Annotations live up to its incredible promise? Sponsor What Annotations Are Last week Twitter announced a forthcoming feature called Twitter Annotations: it's a system for almost any metadata to be connected to any Twitter message when it's published. Inside every Tweet is now a space where you could put or find anything, including links out to further instructions or larger bodies of information. That's always been the case with the 140 characters of content - but now we're talking about systematic metadata intended for machines, to augment the content. The idea is dripping with potential, but also some risk. Isn't much of life's meaning found in the play between limits and the infinite? Twitter has been considering adding Annotations for at least two years, according to Platform Team member Raffi Krikorian. That's a relatively large portion of the company's young life. Every time a new bit of metadata was added to Tweets, like geolocation information was last Fall, the company would ask itself "should we be doing this, or should we just open up the platform for and and all metadata?" Now the company has decided to do just that. Twitter publishing tools can now add a description to any tweet their users publish, not as a part of the 140 character message, but as a small machine-readable metadata field that travels along with the content. What might this look like? We could see Annotations fields like: Link to a media file, like podcast enclosures, photos linked to, etc. Context about the Tweet like where was the author when it was published, maybe what the weather was like there at the time. Your Twitter publishing interface could offer you a special option to write reviews of movies, books, or links you're sharing. The ISBN of the book, a link to a preview of the movie and the number of stars in your rating could be included in the Tweet Annotations. Any way you can classify, describe, append or otherwise enrich a Tweet with words or numbers can be included in Annotations. You Tweet, you (or more likely your Twitter app) attach a characteristic or quality, you define the characteristic and then you provide a value of how or what that Tweet did relative to the quality being referenced. Twitter clients like Seesmic, Tweetdeck and more will make it easy for users to add these annotations. Yes, this is meaningful in large part because of the 140 character limit on Twitter messages themselves, but isn't much of life's meaning found in the play between limits and the infinite? From Annotations Come Analysis Annotating a single Tweet is uninteresting, it's when you hit the Twitter databases and gather together all the Tweets that share a characteristic that things get exciting. When those selected Tweets can then be cross-referenced with other sets of data from outside Twitter - that's when the word fecund starts feeling inadequate. Show me all the Tweets from my friends that have links to music and play me those songs. Twitter clients like Seesmic, Tweetdeck and others are going to make viewing that kind of data a whole lot easier. Tweetmeme's Nick Halstead believes that Annotations will be used most extensively to communicate webhooks, links to instructions for a Twitter client to follow. He thinks it will enable game play and help Twitter start acquiring more users again. "Because of the size of the data you can put in the annotations, I think people will come up with links to offsite resources. Seesmic is building their own platform for Windows to support plug-ins, but this reaches much further, but this lets Twitter clients augment a tweet with other services. Sf you were Stocktweets, you could attach a link in the namespace that's in stocktweets, Seesmic could follow that link back to Stocktweets and ask it how to render it. So you could put a chart and any other associated information. It's like FBML [Facebook Markup Language], the ability to embed applications inside the Twitter clients. Maybe threaded conversations. A game of Scrabble where the link points at a currently rendered scrabble board, so other people could look at the board and join in playing it. Annotations and webhooks would allow gaming to start happening on Twitter." Halstead believes an Alpha version of Annotations could be made available to developers in a month. How about showing me all the Tweets from anyone that are referencing the President of the United States (subject: POTUS?), analyze the sentiment in the messages, show me where those Twitter users were located and tell me how those local sentiments change over time. Send me an alert when one of those starts to shift radically. Show me all the Tweets by people in their 20's and in their 50's (imagine an author age tag in Annotations, why not?), living near the site of a disastrous event. How do those discussions differ? There are all kinds of interesting questions that could be tackled when the developer world's imagination runs wild on the terms of description applied to our messages. Of course it will be tempting to draw all kinds of conclusions from this rich data. We'll surely be able to draw a whole lot of value from it. "You can learn something from almost anything," Big Data cruncher and 80Legs CEO Shion Deysarkar says. "Just give me enough data, I'll figure out something." But let's keep in mind the words of social network scientist danah boyd, who wrote the following on her blog this morning: Time and time again, I see computational scientists mistake behavioral traces for cultural logic...Big Data creates tremendous opportunities for those who know how to assess the context of the data and ask the right questions into it. But mucking with Big Data alone is not research. And seeing patterns in Big Data is not the same as hypothesis testing. Patterns invite more questions than they answer. Tweet Power Politics Twitter's Krikorian says the site will probably list "trending annotations" just like it lists trending topics today. There will probably be a wiki where anyone can find out what namespaces are being used for what purposes. Really though, the classification system is going to be determined by the market. That's something that worries a lot of people. "People who believe in building standards are conerned about our blase attitude about how we want to run annotations," Krikorian says. He believes that the developer community will work things out for itself, just as it has in the past. "There has been a lot of emergent behavior around how to relate to tweets anyway, without our imposing much structure around it. The Twitter platform is continuously evolving - the developers will figure it out. Twitter developers iterate in public." That's likely to be cold comfort for people focused on the power of structured data standards. Many people are calling for Twitter to embrace the well-built efforts of the Semantic Web community. Krikorian says that 90% of Twitter developers don't know what the Semantic Web is but that there's certainly room for standards lovers to work within the Annotations scheme. It's not just about standards, either. "We need serious consideration from folks who know their stuff before we create a convention," says Teresa Boze , who suggested the American Society of Indexers in particular. It's hard to think that creating a giant living library without consulting some librarians is a good idea. The absence of standard terminology could really be a problem. Annotations can't be changed retroactively, either. Krikorian says that major players will dominate the obvious use cases for Annotations and the company will monitor and highlight really innovative Annotations developed by people on the margins. We'll see how well that will work. Imagination will make the sky the limit for this publishing platform used easily by more than 100 million people around the world. But a shortage of forethought, planning and agreed-upon standards may bring that platform's aspirations back down to earth quickly in the future. Time will tell. Discuss

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What Twitter Annotations Mean

Every now and then we hear the story of the entrepreneur who left his or her steady job at a large company to follow their dreams and create a startup, but we aren't all as daring and brave to quit steady work, especially in a time of economic uncertainty. If you have the entrepreneurial itch but aren't in a situation that would allow you to sacrifice your day job, there are still ways you can scratch said itch and bring innovation to a "startup" within a larger company. Sponsor This morning I talked with Eric Ries , the driving force behind the " lean startup " movement, which encourages high efficiency and meticulous metrics tracking within entrepreneurial ventures. Ries, who is often asked to speak on the subject, says he noticed a trend among some of the people attending his talks. Many managers from large companies were coming to his sessions to learn what they could, because, as Ries discovered, the principals of lean startups can exist within larger corporations that are attempting to innovate. "A startup is a human institution designed to create something new under conditions of extreme uncertainty," Ries told ReadWriteWeb. "There is nothing in there about the size of the company, or what industry you're in, or whether you're the manager of a division or if you're two guys in a garage, its just about the conditions in which you operate." As he points out, there are times in larger corporations when divisions are created to work on a new project, and similar rules and guidelines for managing that project which come from startups can be used here as well. Ries says that managers, like entrepreneurs, are taking risks on new ideas, and when they create a new division, they are essentially investing the company's time and money as a VC would invest funds in a startup. "The more I started to work with those managers I started to notice that they were having very familiar sounding arguments," Ries says. "The arguments between a venture-backed entrepreneur and a venture capitalist are almost exactly the same word for word as between these 'intrepreneurs' and their CFOs because the same issues come up." One of the ways larger corporations can implement entrepreneurial innovation into their businesses is to allow for what Ries calls "innovation inside the box," or a fenced off sandbox for experimentation with new products. By creating a place where employees with ideas can test a tweak to a feature, or where new ideas can be built within certain constraints, companies can greatly increase their potential for innovation. "The real value is [this] starts to catalyze change because by changing the way you work you start to accelerate that feedback loop and that can become the basis for making other changes," Ries says. Unfortunately, most larger corporations aren't allowing for this open sandbox of innovation within their companies, and choose to buy up technology and talent from startups. Ries agrees that many entrepreneurs get frustrated working inside a larger company, but he says the combination of these entrepreneurs with a walled off innovation playground could provide for some amazing innovations. Companies could also benefit from the addition of a sandbox by inspiring their existing employees to be innovative, instead of wrangling up entrepreneurs from a startup, which would save them money in the end. "They have this idea that a certain alchemy will happen that 'if I bring these special people into my organization, they will teach my regular people how to be special,' and that's just a formula for breeding resentment," Ries told ReadWriteWeb. "If the people doing the acquiring had more of a theory about how entrepreneurship is supposed to work they could start to think of better ways to plug an acquired company into the larger organization, taking advantage of what they're good at without destroying it." If you're a budding entrepreneur or a manager at a large company, there is an excellent chance to hear from Ries and others on these concepts and others this Friday at the Startup Lessons Learned conference in San Francisco. If you can't make it to the Bay Area, there are simulcasts occurring Friday in nearly 50 cities worldwide, many of which are free or very inexpensive, so RSVP and bask in the lean startup goodness. Photo by Flickr user longhorndave . Discuss

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Thinking Inside the Box: Eric Ries On Creating Startups Within Large Organizations

YouTube has launched a new feature that allows channel owners to send text messages and links to videos to the front page of their subscribers' YouTube accounts. It's a cool, if logical, feature to offer and one that could make visiting YouTube a lot more fun. Called Channel Bulletins, the feature is pretty simple. But am I looking forward to seeing little updates sent out between videos from the people I'm subscribed to? Yes, I am. Sponsor It would be nice if YouTube allowed channel owners to pipe in RSS feeds, maybe Twitter messages. The personal touch should be nice too, though. If you aren't subscribed to any channels on YouTube, you're missing out on one of the best ways to experience the site. I'm subscribed to Steve Gillmor , Breaking the News , Social Data Revolution and Brown Man Thinking Hard , among others. (Would love to get your suggestions for video channels to subscribe to, RWW readers.) Blippy CEO Phil Kaplan brought this feature to our attention and framed it as YouTube's version of Twitter. It may play out that way for hard-core YouTube users, but I hope more casual publishers will regularly send out bulletins as well. I wouldn't mind getting them as emails, even. It would be nice for subscribers to be able to reply easily to Channel Bulletins, too. There are lots of ways this could go, but getting it started, offering messaging other than videos and comments, is a good move. Channels have long been a part of YouTube, Paris Hilton got the first branded one in 2006 , and it's pretty far-out to think that text message communication between channel owners and subscribers has taken this long to arrive. Perhaps when you're coming from a video-centric perspective, these things don't always come to mind. There are many other social features that could be added to make YouTube a more compelling site. Could I please be shown the YouTube channels and favorites of my friends on Twitter, Facebook and Google Accounts, for example? That would be great. Discuss

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YouTube Launches Twitter-Like Channel Bulletins

Rally Up , a new location-based social network with a strong focus on privacy , just became the first fully featured location-based social network with an iPad app. The app, which is available for free ( iTunes link ), includes all of the features of Rally Up's iPhone app. Thanks to making good use of the iPad's expanded screen estate, however, using the iPad app is far easier and a lot more fun. Sponsor Location-Based Services on the iPad: On Hold Until the WiFi + 3G Models Arrive The current version of the iPad has to rely on WiFi triangulation to pinpoint a user's location. As long as you are in a city, this works reasonably well. We expect to see more location-based iPad apps, including from Foursquare and Gowalla, once Apple launches the WiFi + 3G version of the iPad, which will include a GPS chip. For now, Loopt's Pulse is the only other location-based social network that has arrived on the iPad, but Loopt's app doesn't allow users to check in from the app and focuses on letting users browser photos, places, events and their friends streams instead. Rally Up on the iPad When we first reviewed Rally Up's iPhone service a few weeks ago, we noted that the application puts a very strong emphasis on privacy and allows you to tweak these privacy settings individually for every single on of your followers and the people you follow. As Rally Up's co-founder Sol Lipman told us, Rally Up is really more about connecting you to your "real" friends. It is important to note that Rally Up's sophisticated privacy controls also gives you the flexibility to follow whoever you want to and just broadcast very little to none of your location data to people you don't fully trust or know. Using the iPhone version of Rally Up is a lot of fun - in part thanks to the application's minimalist design - but as with so many iPad apps, the larger screen makes browsing your friends streams and looking at their locations on a large map a lot easier. Rally Up's iPad app also emphasizes the microblogging aspects of the service, where the extra screen estate comes in handy for posts with photos, for example. Discuss

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Rally Up Brings Location-Based Social Networking to the iPad