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Stats: iPad Users Consume 3X Videos As Other Users

cgseo — Fri, 23 Apr 2010 17:59:48 +0000

Despite the now infamous absence of Adboe's Flash, video aggregator MeFeedia says that video on the iPad is a flourishing and growing trend according to the data the company has collected over the past three weeks. The company offers a few stats and postulates that, among other reasons, the "lack of distractions mean people watch more video, for longer." Sponsor MeFeedia added HTML5 video support earlier this month - one of several alternatives available for video on the iPad - and says that its internal numbers show the iPad to clearly be a media consumption device, moreso than other users. The company offers the following observations on its blog, noting that the "iPad was only launched a few weeks ago & this sample is for MeFeedia and MeFeedia Network only." iPad is now the 5th most popular mobile device* *In terms of unique users, trailing only iPhone, iPod Touch, SymbianOS, and Android (in that order) iPad users consume 3X as many videos as web users (up from the 2.5X number that we first reported a few weeks ago) iPad users spend 4X as long watching videos as web users (up from 3X) iPad users consume 5X as many videos as iPhone users (up from 3X) We think that the lack of multitasking as a reason for people to watch more video, longer, is likely a fair point. And, as we've previously argued , the iPad makes a great media consumption (rather than creation) device. Discuss

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Stats: iPad Users Consume 3X Videos As Other Users

Google’s Eric Schmidt Gushes About HTML 5

cgseo — Fri, 23 Apr 2010 07:43:45 +0000

Forrester Research is recommending developers continue developing rich Internet applications and take long pause before embracing HTML 5. For Forrester, HTML 5 is still many years away from becoming a standard in the market and fully functional across multiple platforms. The analyst recommendation reflects on Google's mobile strategy, which CEO Eric Schmidt says is rooted in the company's support for HTML 5. This topic is of real interest now as Apple has dropped support for Adobe Flash. Google is forging ahead with support for HTML 5 but is also playing all sides as Flash remains the incumbent technology for online video. Sponsor So though its commitment is to HTML 5, the company still faces the reality that adoption for platforms such as .NET remain high. Analyst Jeffrey Hammond writes in his report : "These trends underline a key hurdle that HTML 5 technology must overcome to be a ready substitute for today's RIA platform options; users expect it to be as low cost as the other options, but to be of use it must also integrate with Java and .NET server technology. Even if HTML 5 turns out to be a great spec when it reaches Candidate Recommendation state in 2012, it's not clear that this alone will be enough to reverse current RIA adoption trends." In the meantime, Google is debating if it should develop native applications for different platforms. A Google Docs product manager said to us recently that the company has not decided if they should invest in native applications for different mobile platforms. Last week at Google Atmosphere, Schmidt was emphatic about Google's interest in HTML 5. Also at Google Atmosphere, Google Apps President David Girouard moderated a discussion that touched on the HTML 5 issue. In Vint Cerf's view, the "Internet of Things," will evolve to the point where more "things," will go on the smart grid. Speeds will increase at the edges of the network, making downloads to a web page almost simultaneous. What this seems to mean is that we will see the borders between apps and the Web dissolve. There may even be the evolution of new networks that are different than the Web itself. In view of what they say, there is no clear dismissal of different platforms. It's more how mobile apps and the Web blend together. Forrester is critical of the draft HTML 5 spec. Hammond states cites the deep developer use of existing rich Internet application platforms. From his report: "Will HTML 5 make rich Internet application (RIA) technologies such as Adobe Flash/Flex and Microsoft Silverlight obsolete? For at least the next five years, the answer is a definite "no"; inconsistent implementations of the draft HTML 5 specification and immature tooling make building HTML 5 apps that work consistently across browsers and operating systems a real challenge. Furthermore, this "either/ or" scenario is driven only by vendor politics, not by developer realities. Ultimately, HTML 5 and RIA platforms will be complementary technologies, and enterprise development shops will need to invest in both approaches to deliver expressive applications that combine reach and richness." It is a little tiring when we hear the war of words over apps versus the Web. What will win? Probably neither. It will just depend on the demands of the market, the views of the developer and the powers they decide to follow. Discuss

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Google's Eric Schmidt Gushes About HTML 5

Tips for Networking (Beyond Just "Social Networking")

cgseo — Tue, 20 Apr 2010 02:00:00 +0000

Building strong networks and developing meaningful relationships are cornerstones to business success. Although it may be a cliche, "who you know" can be incredibly important for startups. With the growth of social networking sites, it seems easier than ever to develop a sizable network of connections: Facebook friends, Twitter followers, your Google social circle, your LinkedIn connections. But having a large social media network means little if you do not maintain these connections. It is important continue to meet new people, cultivate existing relationships and to emphasize the quantity rather than the quality of your connections. Sponsor Last week, in a post on the blog Journalistics, Jeremy Porter wrote, "Too many people think networking is about collecting business cards - whether actual or virtual - in an effort to demonstrate how many people they 'know'." Porter listed tips on how to strengthen your network. Here are some things, based on some of his suggestions, to consider as you expand your network: Establish goals: What are the types of people you want to build relationships with? For example, do you need to meet journalists or venture capitalists? Set goals and deadlines for reaching out to make some of these connections. Keep score: If you set goals, track your progress. If you aren't meeting the people you want and/or building your network how you want, revise your strategy. Make the most of face-to-face opportunities: Some events, such as conferences, are geared towards networking. Make an effort not only to attend these sorts of events but to maximize the networking opportunities there. Have a good opener: As we noted with our tips for crafting your elevator pitch, you need a hook. When you introduce yourself, you should be able to answer the "What do you do?" question consistently and memorably. Here's my card: It might seem obvious or even outdated, but do not undervalue the importance of the business card - whether electronic or paper. While social networking does make it easy to locate people, having a business card is an invitation for a follow-up. Follow up: It's easy to toss business cards in a drawer where they're never to be seen again. Follow up a first meeting with an email or phone call within 48 hours. If you skip this step, you might as well toss the cards. Stay in touch: Don't let your relationships die off. Keep in touch with people. Porter writes, "Some job hunters I met back in the late 90s are now directors at big brands. When you keep in touch with contacts over the long haul, you'll be surprised how many interesting connections you'll have down the road. You'll quickly become one of those people that knows somebody that 'does that' or "works there." Of course, you want to stay in touch with people so they'll remember you too. People forget who you are and what you do - you have to remind them regularly if you want to get value from your network." Share: Give value to your participation in a network and make it so that people value your connection. If you come across interesting information, share it. If somebody asks for help, offer it. Porter says, "Don't miss the opportunity to pay it forward, you'll feel great and will find people often reciprocate." Look in the mirror: Regular self-assessment is good. Ask yourself if you are both gaining from and contributing to your network. Reciprocity is important. Build relationships when you don't need them: It's a mistake to only network when you need something (such as financing, a new job, a new team member). Be an active part of your network before you make your pitch to it. Start with one new connection today: Meeting new people and building your network might be one of the most important investments - personally and professionally - you can make. Discuss

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Tips for Networking (Beyond Just "Social Networking")

Is the Cloud Suitable for Scaling Real-Time Applications?

cgseo — Tue, 20 Apr 2010 00:13:03 +0000

Twitter is moving to its own data center, showing that sometimes the cloud is not ideal for the real-time web. This may seem ironic as cloud computing is largely credited for giving application developers access to commoditized server networks that they can scale up or down. Cloud services make it realistic for developers to create real-time services in the marketplace. Sponsor But at some point, the cloud is not ideal for a real-time web service provider. Twitter is a good example. And, so, we use this news to present our weekly poll: "Is the Cloud Suitable For Scaling Real-Time Applications?" Is the Cloud Suitable For Scaling Real-Time Applications? online survey According to Data Center Knowledge , Twitter now uses a managed hosting service from NTT America where it has a dedicated space. Twitter also uses Amazon Web Services to serve images, including profile pictures. Twitter parted ways with Joyent in January 2008. The move NTT America came in response to latency issues. Latency is not a major issue for small application developers that use a service like Rackspace or Amazon. But when a service scales, the issues become increasingly significant. John Adams of Twitter discussed scaling issues last week at Chirp, the Twitter developer conference. Chirp 2010: Scaling Twitter Latency issues pose a significant challenge to cloud computing services that serve real-time applications. It raises questions about how a service can scale in a cloud computing environment. In Twitter's case, the cloud did not do the job. Will the problem get worse? Raghavan "Rags" Srinivas thinks it could: "One of these fallacies is that "Latency is zero". In traditional computing, the compute and data was typically hosted on the same system and the data latency was determined by the storage disks and the data bus speeds. It was a simple matter of buying better hardware to overcome data latency if it was ever an issue. In cloud computing and especially when we get to network of clouds with data expected to flow around different clouds, latency (however minimal it is) could be an issue depending on the data being manipulated, the network speeds and so on. Add to this the fact that the entire data or part of the data should be encrypted and decrypted when it moves around unreliable and public networks, and the fact that data needs to be streamed, latency will soon add up and could become a serious issue." What do you think? Will latency emerge as one of the major issues for cloud computing service providers? Discuss

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Is the Cloud Suitable for Scaling Real-Time Applications?

Glympse: Real-Time, Private Location-Tracking May be the Winning Formula

cgseo — Fri, 16 Apr 2010 15:14:22 +0000

A Redmond-based startup is introducing a location-based social sharing service called Glympse . With a mobile application that works on iPhone, Android and Windows Mobile devices, users share their location (aka a "Glympse"), allowing their friends to see that location on another phone or on any other Internet-connected device. Senders can customize who gets to see the Glympse they post, whether the recipient is just one person, a group, or even everyone they've added as a friend on a social network like Facebook or Twitter. The interesting twist to this service isn't the location-sharing aspect, of course - there are dozens of companies that allow for that today - it's the service's real-time nature and the thoughtfully included privacy features. Using a patent-pending timer option, Glympse users specify how long their location is visible to which select group of friends, with a maximum time of four hours before the location data expires. Sponsor Location is Not a Game, It's a Utility Unlike the current crop of location-based social networking services (think Brightkite, Loopt, Gowalla, Foursquare, etc.), Glympse isn't designed to find nearby friends, share tips about local businesses or collect rewards for check-ins. It employs no game mechanics to encourage participation - that is, you aren't given badges or points the more you use it. You don't get to become the "mayor" of a place by checking in there the most, like you do in Foursquare. In fact, Glympse can hardly be called a "mobile social network" at all. Glympse is more like a utility, and that may what ensures its success long after everyone tires of "checking in" just because they can. There are a number of scenarios where Glympse may prove useful. Their PR team says they've seen its earliest users sharing locations related to cross-country road trips, marathons, paragliding flights and afternoons of skiing. Although those standout occasions may give Glympse a "wow" factor, it's in answering the everyday "where are you?" type questions where Glympse could prove be the most useful. In the "What is Glympse?" introductory video , the company says sending a Glympse is easier than making a call or sending a text. That's not necessarily true, though. Calls and texts are sent with the push of a button where Glympse requires a multi-step process that begins with installing the application on your mobile device, if supported . But as mentioned later in the video, many states have banned texting or making phone calls while driving. That's where Glympse comes in. Before you leave work, school or your home, you could send out a Glympse. For the time you specify, those permitted to see your location can track where you are at any given moment in real-time courtesy of your phone's GPS capabilities. Live Updating Maps and Privacy Features That's right - Glympse doesn't "check you in," it tracks you. Much like those pricey "family locator" cell phone add-on plans do, but for free. The service also addresses the privacy issues surrounding location-sharing, even going so far as to work with a safety group called ConnectSafely.org when designing the service. In Glympse, adding friends isn't an "all or nothing" endeavor. That is, you don't choose whether to just accept or reject friends. You accept friends, then group them accordingly ("family," "friends," "work," etc.). Later, when you're ready to share your location, you choose which group or groups should see it. Only want the spouse and kids to tune in? Share a Glympse with family. At a large conference where you want to meet up with colleagues? Send a Glympse to your "work" group. And so on. Facebook Integration: A Plus, Not the Selling the Point Much of the news coverage related to Glympse's launch has to do with its Facebook integration. That's an interesting option to be sure, especially since Facebook plans to announce their own location-sharing service later this month, according to reports. But whether or not Facebook users actually care to see the locations of their friends is another matter entirely. Many Facebook users simply use the network to catch up with friends and family they don't get to see every day by posting on their wall, chatting via Facebook's IM service and by browsing their shared photos, videos and links. Whether or not a friend is on their way to a meeting right now may be completely irrelevant information to these users. Like the intrusions from other apps and games, Glympse's Facebook updates - which come via a large, embedded map placed in the News Feed - could very well end up being hidden from view by Facebook users who simply aren't interested in seeing that sort of data. In other words, it's arguable that Glympse's Facebook (and Twitter) sharing features aren't necessarily the key selling points of its service. Real-time live data, the utility aspect of the tool itself and its built-in privacy features, however, are. Hopefully, mainstream users will understand that before mistakenly dismissing it as just another Facebook app clogging up their News Feed with noise. Discuss

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Glympse: Real-Time, Private Location-Tracking May be the Winning Formula

SugarCRM: Speed, Search and the Data Deluge

cgseo — Wed, 14 Apr 2010 00:34:00 +0000

Sugar CRM is launching a new user interface as part of Sugar 6. It comes with a focus on what is becoming a prerequisite: an emphasis on speed, search and deeper integration with third party applications and mobile devices. The speed issue is one that SaaS providers always seek to mitigate as they want the service to seem as responsive as if it were worked on the desktop. Sponsor To do this, Sugar CRM is providing a revamped set up that when completed is supposed to be optimized for speed and designed for the experience that comes with using a social network. It includes a new, global search, another effort to optimize the experience for the end user. Search is becoming increasingly critical as more data is available for integration with third party apps. Sugar CRM will strengthen its search with an open-source engine such as Lucene . SugarCRM is paying close attention to the user experience, knowing it is a key to acceptance among users of CRM environments. SugarCRM also includes native application support for the iPhone Android and the Blackberry. The company has also introduced a native app for the iPad. Application integration is the hallmark of the emerging social CRM application. SugarCRM fits with LinkedIn, Hoovers and Jigsaw through its Cloud Connectors service, which connects third-party data service. SugarCRM also works with Sugar Plug-Ins for Microsoft Outlook, Word and Excel. But can't this all become a bit overwhelming? All this data flowing into one CRM environment means that the customer needs to think carefully how to organize, discover and share what comes into the network. That's why it makes sense that a search and potentially analytics component will become standards for services like SugarCRM. It's also why SugarCRM has a certain advantage. Open-source platforms will thrive in the data deluge to come. Third-party services become critical as components that make sense of internal and external information. It's just a matter of how those applications are applied so customers can get relevant information that they need for the opportunity at hand. Discuss

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SugarCRM: Speed, Search and the Data Deluge

Facebook Launches Safety Center: Educating Users on How Facebook Did Them Wrong

cgseo — Tue, 13 Apr 2010 15:29:54 +0000

"Safety is Facebook's top priority," writes Facebook's Chief Security Officer Joe Sullivan on a company blog post introducing the social network's new Safety Center , a revamped help portal featuring educational information for users, with sections dedicated to parents, teens, teachers and law enforcement professionals. It's a somewhat ironic statement from a company that recently prompted its 400+ million users to accept "recommended" changes that opened up their data - including status updates, photos, videos, links and friend lists - to a public audience, revealing details that many users assumed were private. Sponsor Around the same time as the "privacy debacle," as we like to call it , unfolded, Facebook also announced a "Safety Advisory Board," a group whose purpose is to review safety-related procedures and documentation as well as make suggestions regarding best practices and other procedures. How about this safe practice, Facebook: don't publicize people's private information? Are we bitter about Facebook's changes? OK, maybe a little. After all, many of us joined up with the network when it was in its fledgling stages. When it was a place to hide from mom and dad, not communicate with them. When you could complain about work in a status update and not worry that your boss or an HR department would see it. What's a Little Cyberbullying Among Friends? But the world changed and Facebook changed with it, or at least that's what CEO Mark Zuckerberg claims . The oversharers of the iGeneration have generally shrugged their shoulders at the threat of their private photos and updates having gone public. Their outrage? Practically non-existent. After all, this is the same group who grew up around sex offender scandals on MySpace, posted sexy " MySpace angles " photos mom and dad would be shocked to see and who developed the trend of " sexting ," texting revealing pictures to their crush du jour. So their status updates are public? Who cares? , they think. Ah, but they should. The publicizing of private data has led to a host of issues in its wake, including harassment and cyberbullying, to name a few. Cases of teens committing suicide after becoming victim to abuse via social networks has also occurred, unfortunately. Now one could argue that cyberbullying and the like could occur among groups of friends, whether or not Facebook remained a private network. It's a valid contention - the dark underbelly of the human condition allows such behavior to exist, even amongst friends. But by exposing every little detail, photo and link to a user base who seems oblivious to the need of plugging the privacy holes, Facebook is simply allowing there to be more opportunity for someone to actually see the nasty comment made about them on a wall post...or the embarrassing photo of someone cheating on their boyfriend/girlfriend/spouse. It provides the fodder for the cyberbullies and the tools for those who seek to stalk, monitor or control another's behavior. It's provides more avenues for abuse. At the very least, it should provide a few tools to the potential victims, too. Safety Center: Q&A's on Abuse Prevention, Reporting That's what the Safety Center is for, at least in part. With Q&A's for how to deal with abuse, stalking, cyberbullying and unwanted wall posts, messages and chats, a good bit of the Center's guidance is aimed at reporting and stopping this unwanted behavior. Even in other Safety Center sections outside of "safety for teens," this information is essentially just rehashed for others, like parents and teachers, for example. (Teachers and law enforcement professionals get a few extra tips about Facebook, too, like how to maintain a professional presence or how to report a sex offender). According to the Facebook blog post, the Safety Center's overhaul now features quadruple the information as in the prior help center plus a "cleaner, more navigable" interface. The launch is one of the first initiatives from the Facebook Advisory Board, a new coalition of members including Common Sense Media, ConnectSafely, WiredSafety, Childnet International and The Family Online Safety Institute (FOSI). Together, the board members will "accelerate our efforts to make Facebook a better and safer place to engage," notes Sullivan. But Facebook already had an opportunity to make itself a safer place and they blew it. Private networks of friends and family sharing content amongst themselves doesn't lead to as much harassment, abuse and victimization of its users beyond the typical family brawl or fight amongst friends. But when you can see anyone's content - especially the stuff they thought was private - problems are going to occur. Facebook's new Safety Center is the result of the company having to deal with the fallout from that choice. Discuss

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Facebook Launches Safety Center: Educating Users on How Facebook Did Them Wrong

Yahoo Releases Firehose of Comments, Ratings & Social Network Activities

cgseo — Mon, 12 Apr 2010 20:57:40 +0000

Yahoo announced this afternoon a " Yahoo! Updates Firehose service " that will provide a stream of activity gathered from various Web services, from Flickr uploads to YouTube favorites to blog comments and more. The firehose will provide a stream of real-time data from Yahoo's index, which will also include Twitter data, as part of a deal the two companies made last February. Sponsor According to Yahoo, the firehose will include "a real-time feed of every public action taken on our network and elsewhere around the Web that users have authorized Yahoo! to make available." This data will consist of "status updates, ratings and reviews, comments on stories, Buzz votes, Flickr uploads, Delicious bookmarking, tweets, Open App activity, YouTube favoriting, and Last.fm listening, among many others." Developers will be able to access the data using Yahoo Query Language, a "SQL-like query language", and parse this information by a number of criteria, from language to location to all updates associated with a specific URL. While companies like Twitter have already offered a firehose of its data, and Facebook is expected to release its in the very near future (likely at the F8 conference), there are few, if any, firehoses of large swaths of data such as this. The closest we came up with at the moment was Gnip , which provides a single API to connect with dozens of other Web services and their APIs. According to the company, the firehose will provide access to more than 150,000 ratings, 8,000 reviews and 750,000 comments a day. Discuss

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Yahoo Releases Firehose of Comments, Ratings & Social Network Activities

Weekly Wrap-up: 3D Street View, the Case Against Web 2.0, iPad Problems, And More…

cgseo — Sat, 10 Apr 2010 13:00:00 +0000

While most of our top stories this week were about the iPad, our number one post was about how Google Street View is now, no joke, available in 3D. Go get your glasses and check it out. We also continued our exploration of the significant Internet trends of 2010: Verizon, AT&T and Cisco are talking up the Internet of Things , Gowalla added real-time feeds, and augmented reality cartoons are going to save our kids. Read on for more. Sponsor Story of the Week: Google Street View in 3D Google Street View in 3D: More Than Just an April Fool's Joke You Are Not a Gadget: The Continuing Case Against Web 2.0 E-Books on the iPad: iBooks vs. Kindle for iPad iPad Problems Begin to Surface Digg Plans to Kill the DiggBar & Unban all Domains iPad: The First Real Family Computer More coverage and analysis from ReadWriteWeb ReadWriteWeb Mobile Summit Join us for the ReadWriteWeb Mobile Summit on May 7 in Mountain View, California as we explore the latest mobile development trends, both the technology and the emerging business applications. Be a part of the discussion on geo-location services , augmented reality , native app vs. browser-based , commerce and marketing , mobile social networking and the Internet of Things. Sponsorship enquiries: sales@readwriteweb.com . Mobile Web Why iAds Could be Bigger Than iPads Apple Announces iPhone OS 4 with Support for Multitasking? Farewell, Keyboard - Generation I Will Grow Up on Touchscreens More Mobile Web coverage Augmented Reality "Do Crew" Augmented Reality Cartoons Help Get Kids Off the Couch More Augmented Reality coverage Augmented Reality for Marketers and Developers: Our Newest Research Report We're pleased to announce ReadWriteWeb's latest premium report, Augmented Reality for Marketers and Developers: Analysis of the Leaders, the Challenges and the Future . This report will help you develop a sophisticated understanding of Augmented Reality (AR), the mobile and Web technology that places data on top of a user's view of the physical world. The research included will help you decrease your AR development time to market by learning from the first wave of early adopters. AR offers a new marketing and product paradigm for a high impact, high value customer experience. More than 1,000 AR campaigns were kicked-off last year and we expect to see many more in 2010. In this report, we profile key AR development companies, their campaigns as well as development lessons learned. For more information or to buy the report, visit here . Internet of Things Verizon, AT&T & Cisco Talk Up Internet of Things Our Network is Alive More Internet of Things coverage Real-Time Web Gowalla Adds Real-time Feeds and Activity Streams For Maximum Mashup Action Twitter's Translation Problem More Real-Time Web coverage . Don't miss the next wave of opportunity on the Web supported by real-time technology! Get ReadWriteWeb's report, The Real-Time Web and its Future . Check Out The ReadWriteWeb iPhone App We recently launched the official ReadWriteWeb iPhone app . As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we've made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes . ReadWriteStart Our channel ReadWriteStart , sponsored by Microsoft BizSpark , is dedicated to profiling startups and entrepreneurs. Internet of Things: Opportunities For Entrepreneurs Why You Need to Be Developing for the iPad Right Now NYC Startup Job Fair: How Graduates Can Get a Great Job at a Startup ReadWriteEnterprise Our channel ReadWriteEnterprise is devoted to 'enterprise 2.0' and using social software inside organizations. Is the iPhone Now as Enterprise Ready as the Android? Google Executive Says Google Buzz Coming Soon to the Enterprise ReadWriteCloud Our channel ReadWriteCloud , sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing. How Cloud Computing Can Help A Small Business Get Out of the Recession Does the iPad App Give Rackspace An Advantage? This Tweet is Priority 1: SalesForce.com's Chatter is Transactional Social Media That's a wrap for another week! Enjoy your weekend everyone. Discuss

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Weekly Wrap-up: 3D Street View, the Case Against Web 2.0, iPad Problems, And More...

Our Network is Alive

cgseo — Mon, 05 Apr 2010 04:15:00 +0000

The British novelist Ian McEwan said, "The naming of what is there is what is important." But there is a thing, or an idea, a system or network, that we live with every day, that we live in , that we, in point of fact, are , which has no name. When apprehending and recognizing something new, we humans name it. Some say we name things in order to control them and there might be some truth to that. But who would not elect to control an earthquake than be controlled by one? Our information gathering network has changed out of recognition, but its taxonomy has lagged behind. We need to name this new network, and we would like the readership of ReadWriteWeb to help us. Sponsor In the Big Room, our editorial chat room, we were speaking about the earthquake that struck Baja this afternoon. Before the media, even the new media, got it, we had read it on Twitter . ReadWriteWeb has written before on the ability of this new tool, and others like it, to gather and disseminate information. In the course of this discussion, we came to a surprising realization. Twitter was no more the issue than the so-called mainstream media was. We were beyond all of that now. Our network was not restricted to three news channels, or the cable news networks, or a handful of social media websites or thousands of Facebook accounts, or even all of those things taken as a whole. Our access to information, our ability to exchange it, was no longer bound by anything at all, with the possible exception of time. The reason for this sea-change is that we ourselves have in part become the system formerly we only used . We have become the fulcrum of our own network. Prometheus is well and truly unbound. This network, the one that connects us to virtually every part of the world, to every person on the globe, branches like a Mandelbrot set . It consists of computing devices from desktop computers to laptops to tablets to phones; it consists of every program written to run those devices, every website and service that helps us to process and move the truths we witness or create; it consists of cell towers and server farms; it consists of social media tools and word processing programs; but above all it consists of, it is powered by, human beings, both singularly and in aggregate, minds and mind. Our network is alive. But it needs a name, and we don't have one. Jokingly, one of us called it The Culture . It isn't. It isn't even a culture. Just a network. But a vast one, a possibly game-changing one and, above all, a nameless one, one which we should control rather than allow to control us. Help us assert control over an exciting, but daunting reality. What should this global network, this lace of machine and human, location, data and feeling, thought and thing, observer and observed, speaker and listener, be called? Discuss

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Our Network is Alive