OpenLike: All-Star Team to Challenge Facebook’s Expansion
Facebook announced yesterday that it is taking a number of dramatic steps that would all add up to serving 1 billion “like” clicks from visitors to sites around the web, within 24 hours. Many people are concerned about Facebook’s growing dominance around the web . One group of high-profile New Yorkers has launched OpenLike , a “very alpha alternative to Facebook Like.” Working on the project so far is much-watched blogging investor and startup guy Chris Dixon , Huffington Post co-founder and MIT Media Lab guy Jonah Peretti , Jonathan Glick of Dixon, Conway , Ehrenberg and other VC-blessed TLists , Tom Pinckney who with Dixon both sold SiteAdvisor and founded Hunch.com and MIT grad and Hunch engineer Peter Coles . Dixon said this afternoon that the project is “looking for an authoritative open source person to govern it.” Sponsor So the establishment is in Palo Alto and the rock-star insurgents are from the East Coast? Let no one say the Internet is boring. The lightweight technology at OpenLike is right now just a way for site owners to provide buttons for sharing content on a wide variety of social networks. One line of javascript adds a series of sharing buttons to a site, which the site owner can edit. Given that there are any number of ways to do more or less this same thing, and that these are very smart people working on this, we’re sure there’s a lot more in the works. The project describes itself on its site as “an open protocol to allow sharing the things people like in a simple and standard method between web applications.” We’ll share more details if and when this project develops. Related: See also developer Jesse Stay’s blog post How Do You Compete With This Beast: Here’s How , about long-time open standards community member Phil Windley’s new product Kynext . The battle over control or absence of control over the internet is far, far from over. There are lots of people getting ready to step up and challenge Facebook’s powerful, seductive, expanding control. Discuss
Why Newspapers Need to Heed Facebook, Now
Given Mark Zuckerberg’s announcements at the Facebook F8 conference , one thing is certain: newspapers can no longer ignore Facebook’s impact and reach. Whereas publishers continue to scapegoat Google for many of their current troubles, they should be equally, if not more, wary of Facebook. Whether they acknowledge it or not, newspapers are losing out to the social networking site on the fundamental fronts of community relevance, attention and information dissemination. Yet behind the perceived threat from Facebook, there is also a new opportunity for publications to achieve newfound audience relevance. Sponsor Guest author Chris Treadaway ( @ctreada ) is founder and CEO of Lasso , and author of the upcoming book Facebook Marketing: An Hour a Day, an imprint of Sybex. He blogs at treadaway.typepad.com . Facebook’s rise to dominance has been astounding. It is currently the most visited site in the United States, and boasts 400-plus million worldwide users. We’ve seen it go from a dorm room distraction to now being larger than the combined population of the United States and Mexico. With the social network claiming that roughly 70% of its user base is outside the United States, that means that there are at least 120 million Americans on Facebook today. Taken down to the local level, though, this means that Facebook might just already have more reach in the community than any other media outlet – especially local newspapers. With the unveiling of their Web-ubiquitous “Like” button and “social bar,” as well as their Graph API, Facebook is now using its strengths to redefine how we interact with the Web in its entirety. So what does all of this mean for the publishing industry and for newspapers in particular? A few very important things: Facebook is now a legitimate threat to Google. It has accomplished this by changing the game from search discoverability to social context, which wasn’t doable with 40 million users but is with 400-plus million users. Facebook is trying to become the first place people visit when logging into their computers every morning. The site that leads this battle carries the most online leverage, at least until it is knocked off the pedestal. Facebook is attempting to become pervasive across the entire Web, and without permission. Like it or not, site owners are going to have to deal with social media, but now in a much more pervasive way than ever before. Facebook is a competitor for the attention of local audiences. One minute spent on Facebook is a minute not spent on another Web property. Facebook will become a more interesting place as it aggregates data on what people are doing and how they are reacting to the Web as a whole, not just Facebook’s network. So it isn’t just necessary for media outlets to build a better Web sites anymore – they have to build engaging content that can appear on Facebook and drive value to their paper. It isn’t impossible, but it has to be a priority. All of these things impact discoverability of a newspaper’s content, who monetizes it and how. Those that succeed in becoming a viral Facebook content commodity will grow rapidly. Likewise, the decline of those news sources that fail to realize the necessary potential of Facebook will be swift. A deep and complete understanding of social media is necessary for publishers of any kind to modernize, grow and ultimately survive. It’s becoming a necessary core competency, and fast. Yesterday, The Washington Post announced their “Network News” initiative, integrating Facebook into the paper’s website. The Post’s incorporation of activity from users’ Facebook friends immediately creates a value of social relevance that trumps efforts like the New York Times’ similar, though detrimentally insular, TimesPeople network . More importantly, however, are the possibilities such integration might provide for local newspapers. Relevance is a central theme to both the content shared on social networks and the community publication. Facebook offers those newspapers a readymade audience that is already connected to their desired local demographic. Local publications need to recognize the importance of tapping into Facebook’s community, because, first and foremost, it is precisely where their readers are finding, sharing and discussing the types of pertinent content that the papers seek to champion. Newspapers no longer need traditional Web developers. Papers now need Facebook developers, experts who can partner with creative social-savvy businesspeople who know how to take advantage of the social graph. In the wake of Facebook’s new features, it will not be long before newspaper and media executives are attacking and blaming Facebook for their problems in the way they do Google today. However, those publications that more progressively pursue the opportunities and value opened to them by Facebook’s new tools will have a very different reaction. Photo by Michael Rogers . Discuss
This is What a Tweet Looks Like
Think a tweet is just 140 characters of text? Think again. To developers building tools on top of the Twitter platform, they know tweets contain far more information than just whatever brief, passing thought you felt the urge to share your friends via the microblogging network. A tweet is filled with metadata – information about when it was sent, by who, using what Twitter application and so on. Now, thanks to Raffi Krikorian, a developer on Twitter’s API/Platform team, you can see what a tweet looks like , in all its data-rich detail. Sponsor Via a weekend post on Krikorian’s blog, there comes an embedded document that shows what a mapped out tweet looks like. He says he decided to do this map using “JSON as opposed to XML” since the company is “considering not supporting XML on v2 of the API.” That may mean nothing to everyday Twitter users, but it’s important information for developers to take note of. Coming Soon: Lots More Data This image is all the more interesting when you consider how much richer a tweet’s data map will soon become. At last week’s first-ever official Twitter developers’ conference, Chirp , Twitter announced that it will implement a new feature called “annotations” next quarter. This was possibly one of the most significant announcements made, second-only (if even) to the launch of Twitter’s advertising initiatives , the long-anticipated answer as to how Twitter plans to make money. With annotations, third-party Twitter developers can add any additional metadata to a Twitter post. That’s right, any data. And a tweet can have more than one annotation attached to it. This extra data will initially start off small – Twitter developer Marcel Molina said it will “probably” be around 512 bytes. But over time, it will gradually grow larger as Twitter rolls out the feature and scales up in order to support it. The company hopes to have it end up “around 2K,” says Molina. How developers use that extra space is entirely up to them – there can be one giant piece of extra data attached to a tweet or a thousand tiny ones. With annotations, Twitter could become a platform for sharing anything, not just 140 characters of text. What will developers do with that data? We can only imagine. Perhaps new apps will allow users to share media like photos, videos and music? Or they’ll add more details about a tweeted link? Will you tag your tweets? Share vCards? Create polls? These sorts of innovations will launch shortly and we expect to be surprised and delighted by what the developers come up with. At some point, the map of a tweet posted by Krikorian will resemble a primitive artifact from a bygone era. We’ll probably look back at it with wonder as we contemplate how far we’ve come. As for now, let’s take a moment to enjoy Twitter’s simplicity before it becomes a mishmash of other media and data. Discuss
Op-Ed: Objects Aren’t Social
I first began writing regularly about the Internet of Things about a year ago. Now it’s bubbling up in the mainstream press and we’re also beginning to see web apps that are attempting to reach, if not quite a mainstream audience yet, then certainly the iPhone and Android-toting geek community. We’ve moved beyond the cutesy Internet-connected bunny rabbits and we’re now onto barcodes to stick on everyday objects . A new web service called tales of things just launched, which aims to attach stories to objects. It follows on from a similar service that got a good amount of press at SXSW this year, StickyBits . Both services want to get people to ‘tag’ real world objects, by sticking barcodes onto them and adding information about the object onto the Web (often via mobile phone). The idea is that this will make the objects ‘social.’ However, I think this is doomed to fail and here’s why… Sponsor Tales of things asks on its homepage: “Wouldn’t it be great to link any object directly to a ‘video memory’ or an article of text describing its history or background? Tales of Things allows just that with a quick and easy way to link any media to any object via small printable tags known as QR codes.” Both Tales of Things and StickyBits are going to struggle to get mainstream adoption. And it’s not because people just won’t stick barcodes onto objects – although that is a short-term pain point that both of these companies will likely fail to overcome. No, they won’t get mainstream adoption simply because the Internet of Things isn’t going to be just another social network platform . What’s unique about the Internet of Things is that it adds a huge amount of new data to the Web and allows real-world objects to become part of the cloud network. For example, sensors on a busy road communicate with your car to tell you of impending heavy traffic. Or when you walk into a shop, the store messages your phone to tell you that an item you’ve been looking for is in stock and on special. I met StickyBits founder Seth Goldstein at SXSW and he told me that his company aims to create a “social object network.” Trouble is, I just don’t think that Internet-connected everyday objects have much social value. Say I tag a book that I bought and attach the following ‘memory’ to it: “I read this book in the summer of 2010, it was a great read. I’d give it a 4/5.” Even if I wrote a much more in-depth review, what value does that have on a single object? If I uploaded that review to Amazon.com, then it’s put into context and gets aggregated with other reviews to form ratings and other ‘wisdom of the crowd’ intelligence. But on the object itself – my copy of the book – the review has limited value. If a friend of mine happened to scan my book with their phone, they’d see my review…and then probably head straight to Amazon.com to see what other people thought. Or perhaps check out what their own social network thought, via an app like Glue (a social network based on the media you consume – see our most recent review ). Objects aren’t social, they never were and they never will be. The real value of Internet-connected objects is that they can become part of the network, which means they can connect to one another and they add more data to the giant computer we call The Cloud. But social networks aren’t going to form around single objects, other than perhaps public ones – like the Eiffel Tower, for example. But then you are just talking about a location, which the likes of FourSquare and BrightKite can take care of. The Internet of Things is about utility, not social networking. Neither Tales of Things nor StickyBits offers much in the way of utility, that we can’t already get from sites like Amazon.com or existing social networks. Let me know if you agree, or not! Discuss
People on the Move in the Social Business Industry: April 18, 2010
In an effort to recognize the changes in the social media space, I’ve started this post series ( see archives ) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Also, my submission form has changed to a new URL, the former Google form was giving me problems, so please use this one going forward . Lots of movement in the social business category, including a few key hires at firms that get the social business landscape and quite a few submissions continuing to come in on the form. Bruce Tempkin , top blogger at Forrester and Analyst departs Forrester, you can find his blog announcement . I’ve admired Bruce’s commitment and quality of work as a fellow colleague, and wish him luck on his next ventures. He really is one of the Star Analysts out there, be sure to connect with him and clinch his sage advice early before he gets totally booked. Dr Natalie Petouhoff “Dr Nat”, is a former colleague at Forrester covering the customer experience and knows the Social CRM landscape and social support. She’s also moved on, you can find her blog , and you should connect with her as she launches her consulting career. Dion Hinchcliffe joins the Dachis Group, one of the leading consulting firms that gets social business. The Dachis Group is poised to become the next system integrator vendor and consulting firm, and I expect them to give the ‘big’ consulting firms a run for their money as they continue to hire talent, thought leaders, and stay nimble and flexible. Steve Gillmor, famed Techcrunch IT editor (and former colleague of mine at PodTech) j oins Salesforce in the strategy team . This is an extremely smart move for Benioff as Salesforce knows success of the chatter and appxchange platform is to connect with the web startups. Steve is a direct and indirect influencer over the startup ecosystem and this lays a big bridge down for Salesforce to take marketshare in the developer ecosystem. Mona Nomura joins MySpace as a social media marketing manager , her online presence will match with the youthful and active MySpace community, a key hire in the regrowth and build of MySpace. Sanjay Dholakia former CMO at Lithium is now heading up Crowd Factory as the CEO , I’ve worked closely with Sanjay and am looking forward to see the next successes he does in the future. Uwe Hook launches BatesHook focusing on business transformation agency by integrating Social Media initiatives. Maria Ogneva joins Biz360 as Director of Social Media Propel and manage online buzz for Biz360, a social media monitoring and measurement platform. Greg Hollings joins FreshNetworks as Head of Community Management Manages and heads up the community management team at busy social media agency. Glenn Conradt joins CoreMedia as Vice President of North American Marketing, Sales and Operations. Dean McBeth joins Wieden + Kennedy as the Old Spice Community Manager focused on using social media to maximize the positive perception of the brand and the effectiveness of campaigns. Ryan Turner joins ZAAZ as Director, Social Media Lead the social media practice at ZAAZ, part of the WPP network. Brett Goodwin joins MyWebGrocer as Senior Account Director focused on sales. Sabrina Suares joins MyWebGrocer as Director, Eastern Sales Talented Bob Garfield joins Fizz as Consultant in Residence, I look forward to the work he does, find his announcement blog post . Ben Grossman joins Oxford Communications as Interactive Strategist Launch concerted social communications group and serve as interactive strategy lead for digital projects from an integrated standpoint. Ariel Sasso joins DataXu as Marketing Communications Manager Growing DataXu’s reputation and presence with integrated marketing, communications and social media initiatives. Tom Edwards joins Red Urban as VP, Digital Strategy & Emerging Technology Digital & Social Media Strategy How to connect with others (or get a job): Several people have been hired because of this blog post series, here’s how you can too: Submit an announcement If you know folks that are moving up in the social media industry, submit to this form Seeking Social Media Professionals? If you’re seeking to connect with community advocates and community managers there are few resources This list, which started with just 8 names continues to grow as folks submit to it. List of Social Computing Strategists and Community Managers for Enterprise Corporations 2008 –Social Media Professionals . Job Resources in the Social Media and Web Industry Web Strategy Jobs powered by Job o Matic (Post a job there and be seen by these blog readers, these affiliate fees pay for my hosting) Read Write Web keeps announcements flowing at Jobwire , although is broader than just social media jobs Facebook group for community manager group in Facebook Jake McKee’s community portal for jobs Chris Heuer’s Social Media Jobs SimplyHired aggregates job listings, as does Indeed ForumOne Jobs for Social Media and Community Teresa has a few jobs, some around community New Media hire has an extensive job database Social Media Headhunter Social media jobs Jobs in social media Altimeter Group’s list of social media consultants and agencies Social Media Strategists and Community Managers for 2010 Hiring? Leave a comment If you’re seeking candidates in the social media industry, many of them are within arms reach, feel free to leave a link to a job description (but not the whole job description, please)