Android Ported to iPhone
Hacker Planetbeing has apparently ported the Android to the iPhone. The Android OS is, in this video, apparently running successfully on the Apple phone. Planetbeing has offered the Android-to-iPhone ” pre-built images and sources ” as a torrent download For the time being, it looks like the porting only works on first-generation iPhones. Sponsor “It should be pretty simple to port forward to the iPhone 3G,” says Planetbeing. “The 3GS will take more work. Hopefully with all this groundwork laid out, we can make Android a real alternative or supplement for iPhone users.” As Alexander Vaughn points out on AppAdvice , “Just like you can do Bootcamp on your Mac to access PC apps, you’ll be able to go on Android to try all these apps that don’t exist, or were not allowed on the iPhone.” Discuss
Weekly Wrap-up: Deleting FB Apps, Open Web vs. FB Connect, Adobe Gives up on Apple, And More…
It took Sarah Perez’s post How to Delete Facebook Applications (and Why You Should) a little more than 24 hours to become to the top-viewed post of this week. In a week filled with Facebook news, it certainly hit a nerve. We also continued our exploration of the significant Internet trends of 2010. We wrote about how the Internet of Things can be an Internet of Cows, new tools to visualize the real-time Web, and how augmented reality developers can win $5,000. Read on for more. Sponsor Story of the Week: Delete Those Facebook Apps How to Delete Facebook Applications (and Why You Should) This is What a Tweet Looks Like XAuth: The Open Web Fires a Shot Against Facebook Connect Adobe Gives up on Apple, Welcomes Android Is the New Facebook a Deal With the Devil? Top 10 Mobile Trends of 2010, Part 1: Design & Development More coverage and analysis from ReadWriteWeb ReadWriteWeb Mobile Summit Join us for the ReadWriteWeb Mobile Summit on May 7 in Mountain View, California as we explore the latest mobile development trends, both the technology and the emerging business applications. Be a part of the discussion on geo-location services , augmented reality , native app vs. browser-based , commerce and marketing , mobile social networking and the Internet of Things. Sponsorship enquiries: sales@readwriteweb.com . Mobile Web Top 10 Mobile Trends of 2010, Part 3: Emerging Markets Two-Thirds of iPhone Users Now Use Location-Based Services at Least Once a Week Top 10 YouTube Videos About Flash Mobs More Mobile Web coverage Augmented Reality Budding AR Developer? Put Your Creativity to Use and Win $5,000 Top 10 Mobile Trends of 2010, Part 2: Apps, Apps, Apps More Augmented Reality coverage Augmented Reality for Marketers and Developers: Our Newest Research Report We’re pleased to announce ReadWriteWeb’s latest premium report, Augmented Reality for Marketers and Developers: Analysis of the Leaders, the Challenges and the Future . This report will help you develop a sophisticated understanding of Augmented Reality (AR), the mobile and Web technology that places data on top of a user’s view of the physical world. The research included will help you decrease your AR development time to market by learning from the first wave of early adopters. AR offers a new marketing and product paradigm for a high impact, high value customer experience. More than 1,000 AR campaigns were kicked-off last year and we expect to see many more in 2010. In this report, we profile key AR development companies, their campaigns as well as development lessons learned. For more information or to buy the report, visit here . Internet of Things Internet of Things Can Make Us Human Again As Cattle Rustling Increases, So Does the Need for RFID More Internet of Things coverage Real-Time Web PostRank Launches New Tools to Visualize the Real-Time Web YouTube Streams IPL Cricket Live In U.S. More Real-Time Web coverage . Don’t miss the next wave of opportunity on the Web supported by real-time technology! Get ReadWriteWeb’s report, The Real-Time Web and its Future . Check Out The ReadWriteWeb iPhone App We recently launched the official ReadWriteWeb iPhone app . As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we’ve made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes . ReadWriteStart Our channel ReadWriteStart , sponsored by Microsoft BizSpark , is dedicated to profiling startups and entrepreneurs. The Art of the Email Pitch Tips for Networking (Beyond Just “Social Networking”) Got an Exit Strategy? Lessons From Foursquare and Yahoo ReadWriteCloud Our channel ReadWriteCloud , sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing. The Largest Cloud in the World is Owned By A Criminal Network Google’s Eric Schmidt Gushes About HTML 5 Google’s Vint Cerf on Private Clouds v. Public Clouds Enjoy your weekend everyone. Discuss
Weekend Reading: Mobile Marketing, by Cindy Krum
One of our favorite new trends here at ReadWriteWeb is the quickly growing field of mobile technology and how we can take more of the Web along with us when we leave our computers. Because of the expanding popularity of smartphones and mobile data use, startups these days need to develop plans for marketing their brand on mobile devices at very early stages of their development. Cindy Krum, CEO of Rank-Mobile , a consulting firm focused on mobile marketing and SEO, is the author of this week’s featured read, Mobile Marketing: Finding Your Customers No Matter Where They Are . Sponsor With chapters on mobile advertising, mobile web development and search engine optimization, Krum’s informative book is a great resource for first time entrepreneurs looking to take advantage of the mobile platform. There is also an entire chapter to the iPhone, a testament to the device’s influence on the mobile Web space. “The iPhone has brought mobile Web access and mobile search to the masses,” writes Krum. “The iPhone represents only 8% of the mobile handsets but roughly 75% of the mobile search, and iPhones now account for one out of every 333 Web hits worldwide. The desire for Web access and Web search was always there – it was just being slowed by the bad user experience that other mobile phones provided.” “The desire for Web access and Web search was always there – it was just being slowed by the bad user experience that other mobile phones provided.” – Cindy Krum Krum also includes case studies from prominent businesses which have used mobile platforms to market their products. These include Nike , Nationwide Insurance , Land Rover , Visa , Corona Beer and CNN . I was disappointed to not find any mention of the efforts being made by numerous companies to use augmented reality for mobile marketing, but the book does include the use of quick response (QR) codes . Various types of bar codes and QR codes are described, as well as case studies of companies that put the technology to practical use. The book itself even joins in the QR fun by including a ScanLife EZ Code on the back cover. ScanLife is a mobile application and short code provider that allows companies to market specifically to camera phones. Users take a picture of the code using a ScanLife app and can be redirected to various forms of mobile content. The strange thing about the book’s implementation of the ScanLife code is that it failed to include any mobile-specific content. After scanning the code with the ScanLife app on my iPhone, Safari launched and took me to the book’s homepage. Yes, Safari on the iPhone is a fully capable web browser, but it would have made more sense to create a website optimized for the iPhone’s smaller screen. A similar code I found while on a recent trip to Las Vegas took me to a special mobile promotion page with a video and special hotel rates. The lesson to be learned here, and from other forms of mobile marketing, is that the content used should be native to the devices it is being viewed on. Simply adding a link to your normal webpage on a mobile device is not making the best use of the technology. The marketing the hotel used in the above example was a much better implementation because it provided me with exclusive content that was also optimized for viewing on a smaller screen. It isn’t enough to market to mobile phones; companies must be sure to make the content unique and native. Much more can be learned from the book and from the advice provided straight from the CEO of a company in the trenches of mobile marketing. Research shows that smartphones could become used more than personal computers in just a few short years, so getting ahead on mobile marketing strategies is an important step for any early-stage company. If you want to learn more about mobile trends, be sure to register for our ReadWriteWeb Mobile Summit on May 7th in Mountain View, California. Photo by Flickr user William Hook . Disclosure: A review copy of this book was provided to ReadWriteWeb by Pearson Education and Que Publishing . Discuss
Two-Thirds of iPhone Users Now Use Location-Based Services at Least Once a Week
While services like Gowalla and Foursquare still haven’t become household names outside of the early adopter market yet, the technology behind these apps is now solidly mainstream. According to a new survey by the Mobile Marketing Association (MMA), about two thirds of iPhone owners now user location services at least once a week. Taking all cell phone users into account, 22% of adults between 25 and 34 use location services at least once a week, mostly to locate nearby points of interests, shops and services. Sponsor Focus: Location-Based Apps and Advertising The survey also asked users how likely they are to take action on location-based advertising on their mobile devices. According to the MMA, about half of those users who noticed ads in location-based apps took some action. On the other hand, only about 37% of respondents who noticed ads while sending or receiving text messages took any action based on these commercial messages. For those we noticed ads while browsing the web, this number was only 28% (which still seems rather high to us). Given that most people use location-based apps when they are already looking for a certain store or product, it makes sense that these users are more likely to respond to ads than people who are just browsing the web. Are Users Really Willing to Let Apps Track Them Passively in Return for Discounts? “Consumers are interested in allowing their phone to automatically share their location in exchange for perks, such as free use of mobile applications and mobile coupons.” Interestingly, the MMA survey also notes that “consumers are interested in allowing their phone to automatically share their location in exchange for perks, such as free use of mobile applications and mobile coupons.” While mobile coupons and other perks are definitely interesting to consumers, passive location services that track consumers in return for discounts have never really been tested in the wild. These services may sound good on paper, but the privacy implications of using these apps are hard to neglect and it remains to be seen if users are actually willing to give up their privacy in return for a 10% discount at Crate and Barrel. Chances are that we will see more of these passive tracking services once the iPhone 4 operating system arrives later this year. The current generation of the iPhone’s operating system doesn’t allow apps to run in the background and track your location, but this will be possible in the next version of the iPhone OS. Discuss
Top 10 Mobile Trends of 2010, Part 3: Emerging Markets
In preparation for the upcoming ReadWriteWeb Mobile Summit , we’re outlining the 10 leading trends of the Mobile Web in a 3-part series of posts. In this the final instalment, we look at three markets for mobile which promise to be hugely valuable: commerce , cloud computing and health . As a reminder, in Part 1 we covered design and development issues and in Part 2 we looked at trending mobile apps such as geo-location and AR. We’ll explore these and other trends with you at the ReadWriteWeb Mobile Summit , a 1-day event we’re running on Friday 7 May, in Mountain View, California. That’s the day after Web 2.0 Expo (2-6 May), so we hope you’ll extend your trip to the West Coast to help us define the future of mobile! To be certain of getting a ticket, we invite you to register now . Sponsor Commerce As more and more consumers use smart phones, how can businesses utilize this channel? That’s one question we will analyze at the RWW Mobile Summit. Consider these statistics: nearly one quarter of the mobile web, according to a recent report from mobile search engine Taptu , is made up of shopping and services . Taptu surveyed about 326,000 sites that are optimized for touch-screen browsing and found that the largest concentration of these sites falls into Taptu’s “shopping and services” category. In total, Taptu found 83,000 mobile-enabled commerce sites, ranging from mobile shopping assistants to banks and mobile real estate sites. According to Taptu, mobile shopping and services sites make up close to 25% of all mobile-friendly sites in the company’s index, followed by sites in the “photo and design” category (17.7%). Social sites rank third with 9.2%. Top 10 Mobile Trends of 2010: – Part 1: Design & Development – Part 2: Apps, Apps, Apps In a recent report , Morgan Stanley analyst Mary Meeker Meeker claimed that mobile will revolutionize e-commerce. She cited location-based services, push notifications, transparent pricing, and instant mobile delivery as four potential areas where this will occur. Mobile advertising is also a growing segment. In November, Google acquired AdMob , a mobile display ad serving platform, for $750 million. In January Apple acquired Quattro , a relatively unknown mobile advertising network, for an estimated $275 million. Later in January, Opera bought AdMarvel . In April, Apple announced an advertising platform called iAd . Cloud Computing According to a recent study from Juniper Research , the market for cloud-based mobile applications will grow 88% from 2009 to 2014. The market was just over $400 million this past year, says Juniper, but by 2014 it will reach $9.5 billion. Driving this growth will be the adoption of the new web standard HTML5, increased mobile broadband coverage and the need for always-on collaborative services for the enterprise. Explained ReadWriteWeb’s Sarah Perez in February, “there are already a few well-known mobile cloud apps out there including Google’s Gmail and Google Voice for iPhone. When launched via iPhone homescreen shortcuts, these apps perform just like any other app on the iPhone, but all of their processing power comes from the cloud.” Health Mobile health applications will play a large and important role in shaping the future of the health care system, wrote Mike Kirkwood at the mHealth initiative conference in February. He wrote that mobile and wireless health applications “directly impact the individual’s health and have the promise of ensuring that when a patient leaves a doctor visit, they don’t become “lost” in the system. It allows consumers to be engaged with health and wellness in their daily lives and connect back to their health care provider.” It’s not just from within the health system where mobile services will change health care, it’s also in the applications that consumers are downloading to their smart phones. In February I surveyed the latest health and fitness apps on the iPhone platform . For example, an iPhone app called Diamedic allows diabetics to record their blood sugar levels and insulin doses. Top 10 Mobile Trends of 2010: – Part 1: Design & Development – Part 2: Apps, Apps, Apps We’d love to discuss these and other mobile topics with you at our ReadWriteWeb Mobile Summit 2010 . See our announcement post for more details. If you’re a company in the Mobile Internet market, you may be interested in becoming a sponsor for this event. Please contact our COO Sean Ammirati for more information about sponsor packages. And a big thank-you to our current event sponsors: CallFire , WorldMate , Alcatel-Lucent and Ipevo . Discuss