Giving in to Facebook: A Weekend on the New "Instantly Personalized" Web (Op-Ed)

Posted on April 26th, 2010 in Social Media | Comments Off

At last week's F8 developers' conference, Facebook CEO Mark Zuckerberg unveiled plans to offer "instant personalization" all over the web , a way for websites to become instantly more social. Without even signing in, sites gain access to publicly available Facebook information like your name, profile picture, friend list and more, in order to personalize your experience on the site. At launch, only three partner sites are offering this feature: Microsoft's new Docs.com , Internet radio Pandora and user review site Yelp . You can opt-out of this experience if you like, but by default, you're opted in. Sponsor These changes have raised concerns among privacy advocates and are even now being questioned by government officials like U.S. Senator Charles Schumer who is urging the Federal Trade Commission (FTC) to look into how social networks handle our private information. And yet... and yet ...after spending the weekend on these "instantly personalized" sites, I have to admit...begrudgingly, mind you...that the experience itself is amazing. Online Music Gets Personal, Too Personal? Pandora's Internet radio is a service I usually partake of via its mobile application on my iPhone, not its regular website. But after the launch of the newly personalized Pandora , I had to take a look. And it was worth it. I immediately discovered which of my friends had the same musical interests as I do. My editor, Richard MacManus, for example, is also a fan of The Killers! Who knew? And apparently, a whole bunch of friends are getting into MGMT now. But finding connections like these aren't the only types of discoveries you can make here. As social media user extraordinaire Robert Scoble found out , you can easily discover your friends' more embarrassing personal tastes too. Kenny G?, Scoble laughingly chides a co-worker after stumbling upon his decidedly unhipster musical interests. These are precisely the types of things we want to stay hidden. Kenny G, for instance. But also our secret obsession with that attractive actor or actress, our fondness for pictures of cute kitties, our forays into celebrity gossip sites when we have a reputation for being intelligent thinkers, our secret Star Wars addiction and so forth and so on. While there aren't " instantly personalized " sites showing you all these types of interests just yet, believe me, there will be. If Facebook has its way (and guess what? It will), your real identity , not just the public parts you've willingly shared in the past, will be revealed to anyone and everyone unless you take action to opt-out. The Real You Can No Longer Be Hidden This is precisely as it should be, Facebook CEO Zuckberberg, more or less said. Earlier this year, he made statements regarding Facebook's new openness, claiming that if he built the social network now, he would make a lot of the data housed there more public by default. This would reflect the current social norms, he said. But that's not exactly true. Facebook isn't reflecting social norms, it's attempting to create them. That said, what an amazing creation it is. On Yelp, I can find the reviews my Facebook friends authored with just a click. I can see who else really digs that local sushi place. And I can do all this without going through the whole "re-friending" process that Web 2.0 sites have put me through in the past again and again. I'm there, my friends are there, and I didn't have to do anything to make that happen. Frankly, it feels right. (Fellow ReadWriteWeb blogger Mike Melanson agrees .) A Minute on the Lips... But it's oh so wrong, isn't it? By giving into to Facebook's vision for the web, we're ceding control of our data, our likes, our interests, our "social graph" (aka who we know, who we friend) - everything - to one company. Historically , one very, very closed company . We're definitely worried about the implications of that. You should be too. But in the meantime, like that calorie-rich dessert we know we shouldn't eat, we're sampling Facebook's web and secretly savoring its deliciousness. Why does everything that's so wrong have to feel so good? Blast you, Facebook. Blast you. Discuss

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Giving in to Facebook: A Weekend on the New "Instantly Personalized" Web (Op-Ed)

Do Kids Read Blogs? New Study Aims to Confuse

Posted on April 26th, 2010 in Social Media | Comments Off

A new study released earlier this month seems to contradict findings from Pew Internet Project's February report on the declining blog authorship and blog readership among the youngest generation of online users. Instead of seeing a downward trend in blogging, the latest research appears, at first glance, to have us questioning those prior reports. According to the latest study, this one from BlogHer and iVillage (red flag?) and co-sponsored by Ketchum and The Nielsen Company , young adults known as "millenials" are the top demographic group in both reading and writing blogs with nearly one-third reporting they read blogs and just over 40% saying they blog themselves. So was the earlier study - the one claiming "kids don't blog" anymore - wrong? Sponsor Odd Demographics Studied In the new study, the focus was on four age groups: millenials (ages 18-25), Gen X/Y (26-42), Boomers (43-61) and Seniors (62-76). This is a confusing segmentation of demographic groups because they've lumped in some of the millenials with the the "Gen X" group to create a hybrid group called "Gen X/Y." The term "millenials," however, is often used interchangeably with "Gen Y," so it's unclear why they've decided to break up that demographic group in this way. To boost Gen X's numbers, perhaps? We can't be sure. Ignoring Those Under 18 More importantly, the study simply ignores the youngest generation, the one we like to call "generation I" or the "iGeneration" (you can guess why), which was a major focus of Pew's study. In fact, Pew's study showed that only 14% of tweens and teens ages 12 to 17 now report that they blog , down from 25% only four years ago . And only 52% reporting reading and commenting on their friends' blog, down from over three-quarters back in 2006. In other words, the Internet's newest users aren't blogging or all that interested in reading blogs. Instead, they prefer Facebook, said the study. It's their method of communication between friends and for getting the latest news. Yes, sigh, Facebook is the new Internet. And the social network's latest moves will only further solidify that position with the launch of the universal "like" button for the entire web, the "instant personalization" provided by websites like Pandora and Yelp (to start), the "sign in with Facebook" boxes that appear on seemingly every site now and so on. How this youngest online generation uses the Internet is an important trend to watch. Although their habits may change over time, it's worth considering that their general disinterest in sharing their thoughts, feelings, news and ideas via blogging is a trend that will continue as they age. After all, who needs to blog when you have Facebook? BlogHer/iVillage's Findings For what it's worth, the BlogHer/iVillage study found that those 18-25 were the group most likely to write or read blogs, with 40.4% reporting the write blogs and 30.3% reporting they read them . The mysterious Gen X/Y group was a close second with 28.1% of the group saying they were blog authors and 29.3% saying they were blog readers. Some of the other numbers are questionable, although we have no way of proving their legitimacy or lack thereof. But really: 12.8% of bloggers are seniors? This is perhaps the most shocking number of them all. Nothing against seniors, of course, but I live in a state filled with them , and I have yet to meet a single senior who even knows what a blog is, much less authors one. At the end of the day, the study's numbers just feel a little too bullish on this whole blogging thing for my tastes. Plus, there's little info about the methodology included in the report and, then there's the fact that BlogHer, a blogging community for women, is, in part, behind the research. The truth of the matter is that neither this latest study nor Pew's research is likely painting an entirely accurate picture of the blogging landscape. We've questioned Pew's methodology many times in the past and we're skeptical of positive studies put out by those who would benefit from the news.

Twitter Acquires Cloudhopper, Looks To Become Highest Volume SMS Program Worldwide

Posted on April 23rd, 2010 in Social Media | Comments Off

Twitter announced this morning its acquisition of Cloudhopper , a startup it hopes will help it "become one of the highest volume SMS programs in the world." As Twitter notes in its blog post, the service was originally born on the back of SMS and the move looks to further emphasize this distinguishing factor. Sponsor The acquisition seems to be a clear signal that Twitter is looking to expand further into areas where cost is a primary factor and the majority of users would interact with the service using SMS instead of desktop computers, smartphones or laptops. "Twitter's 140 character limit was designed specifically to allow for any tweet to be read in its entirety whether you're using a rudimentary mobile phone, or a more sophisticated Internet enabled device," the post explains. Now, the company processes nearly one billion SMS tweets a month and that number is growing. So how does Cloudhopper fit into this? Cloudhopper "supplies the underlying software and infrastructure to reliably scale and geographically disperse some of the world's highest volume messaging programs" according to the company's website. The service handles both SMS and MMS (text and multimedia) messaging in North America, Europe and Africa. As part of the acquisition, Joe Lauer and Kristin Kanaar will be joining Twitter's mobile team. Discuss

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Twitter Acquires Cloudhopper, Looks To Become Highest Volume SMS Program Worldwide

Mozilla Contacts Releases Facebook-Integrated Version with New "Person URLs"

Posted on April 23rd, 2010 in Social Media | Comments Off

Mozilla Contacts , the experimental project from the organization behind the Firefox web browser, has released a new version of their Contacts add-on which introduces Facebook integration. Previously , Mozilla Contacts allowed you to import your various address books spread out across the web (think: multiple email accounts, Twitter friends, LinkedIn colleagues, Plaxo contacts, Mac OS X address book, etc.) into the web browser itself - in this case, obviously, Firefox. Once there, the combined address book information could be used in form autocompletion everywhere across the web and more. Now, an updated version of Mozilla Contacts (download link) introduces a number of new features, most notably integration with Facebook Contacts and something called a "person URL." Sponsor Import Facebook Contacts into Firefox Mozilla Contacts' ability to sync with your Facebook Contacts come via the brand-new Facebook Graph API (application programming interface), which allows the Firefox add-on to import all your Facebook friends into the web browser itself as it does with the other services supported. However, this integration is still a little iffy, warns Michael Hansson, an engineer in Mozilla Labs , on a blog post about the release. "You may need to Refresh your connection to Facebook on occasion to make it work properly," he says. Person URLs Also new in Mozilla Contacts 0.3 is experimental support for "person:" URLs. This intriguing feature lets you look up anyone in your various contact lists or anyone on the web just by typing a URL in your address bar. After doing so, Firefox will combine the locally-stored information in the web browser with web-based information retrieved from the Internet to return a profile page about that person. You can try it now by typing person:mhanson@gmail.com or person:http://facebook.com/btaylor , for example, into your Firefox browser that has the updated Contacts add-on installed. Also New in 0.3 Other additions in version 0.3 include support for Yahoo! contacts, autocompletion of HTML5 input fields (with "email" and "tel"), enhanced search capabilities (including new discovery modules for Webfinger, HCard import, Google Social Graph, Facebook, Gravatar, Yelp, Amazon and Flickr), automatic combination of data discovered on sites that support standard automatic discovery mechanisms like HCard, RSS and ActivityStreams and finally, support for non-contact people in the AwesomeBar. Discuss

mozilla labs experiment logo mar09 Mozilla Contacts Releases Facebook Integrated Version with New "Person URLs"

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Mozilla Contacts Releases Facebook-Integrated Version with New "Person URLs"

How to "Like" Anything on the Web (Safely)

Posted on April 23rd, 2010 in Social Media | Comments Off

Worried about Facebook "like" fraud? You should be. Thanks to Facebook's overly simple implementation of the new Facebook Like Button , anyone can post a "Like This" button on their website pointing to any URL of their choosing. In other words, users can be tricked into liking websites they're not even on . You can bet that enterprising spammers have already figured out how to use this technology for their own nefarious purposes. If you want a safer solution, there's a new Facebook "like" bookmarklet you can use instead. Sponsor The bookmarklet was created by Kyle Bragger , formerly the CTO of Cork'd , a social networking site for wine lovers, and now working on his own project, Forrst , an invite-only community for developers and designers. Not only does using the bookmarklet he created protect you from "like fraud" as described here , it's also a handy way to like anything on the Internet - even if there's no "like" button available on that page. How to Use the Facebook Like Bookmarklet To use the bookmarklet, just drag this link to your bookmarks bar in your web browser: Like-o-matic . Once there, you can click it anytime you're on a page or website you like. Like ReadWriteWeb , for example? Click the button. Although there's no "Facebook Like Button" for the website as a whole (you can, however, find us on Facebook ), you'll be given the opportunity to "like" ReadWriteWeb. After clicking the bookmarklet once, you'll see a message appear at the top of the screen: "Be the first of your friends to like this." Click the button with the thumbs up on it and it will register your like on Facebook and post it to your News Feed. That's all there is to it. By using the bookmarklet instead of the like buttons on the websites themselves, you can be sure that your Facebook "like" will be pointing to the real thing. Plus, it allows you to "like" anything you want - even a site that isn't using Facebook buttons. Nice! Discuss

148354c596button.jpg How to "Like" Anything on the Web (Safely)

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How to "Like" Anything on the Web (Safely)