Posted on April 21st, 2010 in Social Media | Comments Off
Facebook today announced that application developers will be allowed to store user data for more than 24 hours, removing a major restriction that the company had imposed on its ecosystem for years. Competitors like Twitter and MySpace had no such restrictions and now Facebook is in the same boat. Founder Mark Zukerberg used to say that the rule against storing data was essential to protect users and their privacy. Where are those now? Privacy, Zuckerberg told me in a March 2008 interview, "is the vector around which Facebook operates." Two years later, not so much. In a December 2009 interview , Zuckerberg said that Facebook's new public-by-default privacy settings reflected how he would build the site if he were to do it again from scratch today. Compare below what Zuckerberg said in 2008 and what today's new Developer Terms of Service say about holding on to user data now. Sponsor I believe that the Facebook policy change on storing user data is a net win for the web: it will enable all kinds of new innovation. It was that kind of innovation that I was asking about two years ago when I got the following answer about privacy that just doesn't sound right anymore today. Zuckerberg on Data Portability, March 10th 2008 interview with ReadWriteWeb : "If you export your friends list, does their contact information come with that? What if they change their privacy settings later? Right now if you take an action that gets published to your friends' news feeds, but then if you change your privacy settings later to be more restrictive - then those events disappear from the news feeds. If that data is published off-site, then there's no longer any control over the data for users. " (emphasis added) And today, on the new Developers' Terms of Service : You must give users control over their data by posting a privacy policy that explains what data you collect, and how you will use, store, and/or transfer their data....You may cache data you receive from the Facebook API in order to improve your application's user experience, but you should try to keep the data up to date ...You will delete all data you receive from us concerning a user if the user asks you to do so, and will provide a mechanism for users to make such a request. (emphasis added) One thing that remains the same? "You cannot use a user's friend list outside of your application, even if a user consents to such use." Facebook doesn't want you taking your data out of the Facebook ecosystem, to other competing services, but it doesn't insist that 3rd parties under its shadow check in with you daily anymore, either. It's hard not to feel a little cynical about that. Discuss

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Facebook Data & Privacy: So Much Has Changed in Two Years
Posted on April 21st, 2010 in Social Media | Comments Off
During today's F8 keynote, Mark Zuckerberg announced a number of new products and features for Facebook, including a new collaboration with Microsoft. With Docs.com , Microsoft's FUSE labs just launched an online document editor and viewer that connects directly to Facebook and uses all of the new social features for third-party sites that Facebook announced today. Docs, for example, allows users to share documents with their Facebook friends, edit them collaboratively and discover documents that their friends have uploaded to their profiles. Sponsor Creating Documents in the Cloud and Sharing them With Your Facebook Friends With Docs, you can create new documents right in the web application or upload them from your desktop. Docs gives you the option to share documents privately or you can allow a select group of your Facebook friends to edit the document with you. A button next to every document allows you to add additional editors at any point. In our tests, the editor wasn't working properly yet (though the document viewer works just fine). We will take a closer look at Docs editing features once it is fully up and running. In addition to being able to create and view documents, Docs.com's Facebook integration will also allow your friends to discover these documents (if you choose to share them). You can also add a new tab to your profile page that shows all the documents you have shared with your friends. This also means that you can use Facebook to discuss these documents in public, just like you would discuss any other status update on the site. Attacking Google There can be little doubt that this is a direct attack against Google Docs . Even though Google Docs only offers relatively basic editing features, the service's collaboration tools allow it to stand out from Microsoft's products. Until now, collaborating on Microsoft Office documents was always a rather difficult task for Office users and generally involved using third-party software. It remains to be seen how many people in an office environment will really want to connect their documents to Facebook. For students and other Facebook users who aren't using this tool in a corporate environment and just want to share documents with each other, however, this looks like a great solution. Discuss

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Docs.com: Facebook and Microsoft Go After Google Docs
Posted on April 20th, 2010 in Social Media | Comments Off
Less than 10 weeks after launching, Google Buzz seems so far to have fallen short of capturing the hearts and minds of the social web. A new report from social media analytics service PostRank has found that 90% of the content published into Buzz is automated: 63% is piped in from Twitter and 27% is from automated RSS feeds. So does that mean that nobody participates in Buzz? It's hard to imagine more premium placement for a service than inside every Gmail inbox, so why hasn't Buzz caught on? To be fair, it's hard for any service to compete with the volume of imported Tweets and easily added RSS feeds. The fact that 10% of content published is added manually might even be seen as an early success... maybe. Sponsor Of course the best part of Buzz is the conversations in comments. In my stream at least, I see some amount of conversation but it's dominated by a few uber-geeks: people who loved FriendFeed before it was acquired by Facebook. The whole Buzz model looks a lot like Facebook does these days, in fact. It doesn't do much else for users, and there are fewer people being social there. Why use Buzz when your friends are on Facebook? Perhaps that's the question and why Buzz hasn't caught on. We're excited in principle about Buzz because of its potentially disruptive support for open data standards . Apparently it's mostly robots who get excited about such things, though, as they are mostly the ones coming to the party so far. There are some hardcore Buzz users discussing this... over on Buzz, too . If you do use Buzz, you can be our friend here . We never post automated content there. Discuss

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90% of Content on Google Buzz is Bots, Report Finds
Posted on April 19th, 2010 in Social Media | Comments Off
Facebook appears to be preparing to launch a recommendation service that will be used on sites around the web. On the day before the F8 developers' conference, independent developer Jesse Stay has posted code found on Facebook's GitHub open source code repository account. Facebook is already very practiced at offering recommendations on-site: its News Feed technology pulls the items out of its Live Feed based on who and what you've shown is most important to you among all your friends and their activities. Facebook knows more about you than probably any other consumer service online, probably more even than Google. Recommendation could in fact become bigger than search, and so this feature could become one of Facebook's biggest moves. Sponsor Stay believes the feature will function like Google SideWiki , the sidebar of running commentary about a page that website owners have no control over but that hasn't really caught on with users, either. Two things you can be sure of: Facebook recommendations will make use of a website visitor's Facebook friend connections and the feature will almost definitely make publishers happier than the uncontrollable Google SideWiki did. recommendations site="abc.com" height="300" width="400" /> should be replaced by an iframe showing recommendations for the abc website (pending checkin on the server side). Recommendation would be huge for Facebook. Beyond just being cool for users, recommendation is compelling for site publishers because it's like pre-emptive search. The language in that code implies to me that the feature will display content recommended to a user because of interest by friends in certain content on the site. Presumably if any of your friends have shared links to the site you're visiting, you'll be encouraged to visit those pages in particular. Perhaps recommendation will go further than that. It's really hard to know, but we'll probably find out tomorrow. That's the question: is this a way for you to recommend content or to have content recommended to you? If it's primarily one, I'm guessing it's the latter. Make no mistake: recommendation could be a huge addition to Facebook's arsenal. Recommendation technologies are something we've covered for years here at ReadWriteWeb . We asked a year ago if Facebook was secretly working on a recommendation technology , though the feature we saw then turned out to be something else. Beyond just being cool for users, recommendation is compelling for site publishers because it's like pre-emptive search. Everyone wants to give their site owners an opportunity to search for the content they want to find, but even better is prompting them with what's effectively personalized search results as soon as they land on a page. Opt-out/opt-in? This essential question of privacy will be put to the test in many ways, as Facebook continues to extend its system of identity across the web. Facebook knows enough about you, your interests, your friends, their interests, their friends and their interests too that it should be able to nail recommendations fairly well. Discuss

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Facebook May Launch Recommendation Service For Other Websites
Posted on April 19th, 2010 in Social Media | Comments Off
Think a tweet is just 140 characters of text? Think again. To developers building tools on top of the Twitter platform, they know tweets contain far more information than just whatever brief, passing thought you felt the urge to share your friends via the microblogging network. A tweet is filled with metadata - information about when it was sent, by who, using what Twitter application and so on. Now, thanks to Raffi Krikorian, a developer on Twitter's API/Platform team, you can see what a tweet looks like , in all its data-rich detail. Sponsor Via a weekend post on Krikorian's blog, there comes an embedded document that shows what a mapped out tweet looks like. He says he decided to do this map using "JSON as opposed to XML" since the company is "considering not supporting XML on v2 of the API." That may mean nothing to everyday Twitter users, but it's important information for developers to take note of. Coming Soon: Lots More Data This image is all the more interesting when you consider how much richer a tweet's data map will soon become. At last week's first-ever official Twitter developers' conference, Chirp , Twitter announced that it will implement a new feature called "annotations" next quarter. This was possibly one of the most significant announcements made, second-only (if even) to the launch of Twitter's advertising initiatives , the long-anticipated answer as to how Twitter plans to make money. With annotations, third-party Twitter developers can add any additional metadata to a Twitter post. That's right, any data. And a tweet can have more than one annotation attached to it. This extra data will initially start off small - Twitter developer Marcel Molina said it will "probably" be around 512 bytes. But over time, it will gradually grow larger as Twitter rolls out the feature and scales up in order to support it. The company hopes to have it end up "around 2K," says Molina. How developers use that extra space is entirely up to them - there can be one giant piece of extra data attached to a tweet or a thousand tiny ones. With annotations, Twitter could become a platform for sharing anything, not just 140 characters of text. What will developers do with that data? We can only imagine. Perhaps new apps will allow users to share media like photos, videos and music? Or they'll add more details about a tweeted link? Will you tag your tweets? Share vCards? Create polls? These sorts of innovations will launch shortly and we expect to be surprised and delighted by what the developers come up with. At some point, the map of a tweet posted by Krikorian will resemble a primitive artifact from a bygone era. We'll probably look back at it with wonder as we contemplate how far we've come. As for now, let's take a moment to enjoy Twitter's simplicity before it becomes a mishmash of other media and data. Discuss

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This is What a Tweet Looks Like