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Is it Time for Facebook to Make Opt-In the Default?

cgseo — Tue, 27 Apr 2010 19:56:40 +0000

Facebook’s Open Graph API is getting some negative attention in Washington today. Four democratic U.S. senators, Charles Schumer, Michael Bennet, Mark Begich and Al Franken, sent a letter to Facebook’s founder and CEO Mark Zuckerberg earlier this morning, asking for clarification about the privacy implications of Facebook’s latest initiatives. Specifically, these senators complain about the company’s new policy to allow third-party developers to store data for more than 24 hours, Facebook’s Instant Personalization feature and the social network’s new initiatives that make more of its users’ personal information public by default. Sponsor Washington and Facebook Privacy The discussion in Washington mostly centers around the fact that Facebook’s new Instant Personalization service is opt-out . Facebook’s current partners – Microsoft’s Docs.com , Pandora and Yelp – automatically get access to a subset of your personal data whenever you visit their sites while you are logged in to Facebook. According to the senators, Facebook now shares “significant and personal data points that should be kept private unless the user chooses to share them.” U.S. senators : “Significant and personal data points that should be kept private unless the user chooses to share them.” In his response to the senators’ concerns, Facebook’s VP of global communications Elliot Schrage argues that these new products are “designed to enhance personalization and promote social activity across the Internet while continuing to give users unprecedented control over what information they share, when they want to share it, and with whom.” Facebook : We “give users unprecedented control over what information they share, when they want to share it, and with whom.” This discussion comes down to Facebook’s decision to make many of its latest features opt-out instead of opt-in. Currently, Facebook is only testing Instant Personalization with a small number of hand-selected partners. Facebook’s ambition , however, is to turn itself into the hub for personalization on virtually every site on the Internet, so this small group of partners could soon grow exponentially. This – combined with the end of the company’s 24-hour limit on storing data by third-party developers – could potentially pose a serious threat to its users’ privacy. Opt-In vs. Opt-Out There is a reason why Facebook is currently using opt-out as its default. After all, this guarantees Facebook the largest possible user base for these features and the best possible user experience for those who want to use them. Making new features opt-in exposes Facebook to the (very real) possibility that not enough users sign up and that the reach of its current and future initiatives will be very limited. On the other hand, if its users really wanted to these features, wouldn’t they just opt-in if asked? And if these features turn out to be really useful, wouldn’t word about them spread across Facebook like a wildfire? Should Facebook Make Opt-Out Its Default? Given the Beacon fiasco from 2007 – and the recent discussion around how Google handled the launch of Buzz – however, we have to wonder if Facebook simply didn’t learn its own lessons. Facebook already hosts more private information about its users than any other site on the Internet. Given the company’s current trajectory of exposing more and more personal data, it’s probably time for the company to establish a consistent policy for how it plans to handle personal data in the future and make it very easy for users to opt out of any new initiatives that will expose more of a user’s data to third parties in the future. If you want to make sure that Facebook developers can’t access your personal data, here are Sarah Perez’s excellent instructions for how to opt-out . Discuss

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Is it Time for Facebook to Make Opt-In the Default?

GetGlue Adds New Releases to Recommendations Made by Human & Machine

cgseo — Tue, 27 Apr 2010 00:15:28 +0000

It’s hard to keep up with all the newly released movies and music these days, but a lightweight social network with a whole lot of smarts under the hood says it can now offer you personalized recommendations of new releases that suit your very particular interests. GetGlue is a semantic web browser plug-in that has, for years, been smart enough to recognize when you’re looking at the same musical group across different websites, be that on Last.fm, MySpace or elsewhere. The service recently added a stream of recommendations of music, movies, books, magazines, wikipedia articles and other things you might like. How can it tell what you’ll like when something is brand new, though? Today the service has launched a “new releases” section, where human editors rush to classify brand-new media. Then the semantic robots can serve it up to the right users, still hot out of the oven. It’s pretty cool. Sponsor GetGlue founder Alex Iskold says he’s learned a lesson similar to what formerly automated tech news aggregator Techmeme has learned: algorithms and user generated content can take you a long way, but there comes a point when it’s good to hire some dedicated editors. The service asks you to like or unlike a wide variety of things. It then uses that feedback to build a taste profile to compare against things it finds put into its database and find the stuff it thinks you’ll like. That’s harder with new releases, though. “When something new is coming out, we don’t know what it’s like, so you need to have proffessionals tag it,” Iskold told us. “We have two editors on staff who look across the spectrum of new releases each week. They draw the similarities between things in a deep way – the tagging system we use will be unvieled later. We use really eclectic tags to characterize what kind of zombie or vampire movie something is. We also use tags brought in from other systems and our users find cool new things really fast.” The end result is a nicely displayed stream of big icons for personally recommended newly released movies, music and books. You think you’re hip to your scene now? Wait until you’ve got a network of contacts, a semantic robot and real human editors all working together to bring you the freshest content in your weird little niche. To be honest, I’ve been testing it out today by switching from new album recommendations on Glue over to Apple’s Lala.com , where it’s easy to listen to full albums once for free. That’s not the way Glue wants you to use it, but that’s the way I like to use it so far. The Down Side It’s an incredible system, when it works. GetGlue knows though that there are some challenges in this kind of game though. First, it’s not easy to present this kind of flow of data to users without either overwhelming them or boring them. Many of GetGlue’s latest changes are focused on making the user experience more pleasant: bigger images, collapsed bundles of shared items, etc. Can the service find a balance between giving you strong-enough recommendations on one hand and regularly offering up new recommendations on the other? In past versions of the product, I’ve received too few recommendations to keep me coming back. Hopefully new releases will scratch that itch. Iskold also says that after “liking” only 15 musical artists, I’m actually much less active than most of the 400,000 registered users of the service. Personally, I’m more drawn to the Wikipedia recommendations on GetGlue than anything else. The new releases in music might be roughly in the same sub-genres I usually listen to, but that doesn’t mean they are any good. Finally, all this “liking” obviously begs the Facebook question. Writing as an ostensible Facebook competitor about that giant network’s radical innovations unveiled last week, Iskold wrote the following in a widely-read article here at ReadWriteWeb about Facebook’s Open Graph: “Time will tell where we land, but my gut is that positive things will come out of this. If nothing else, let’s give Facebook credit for innovation and re-imagination the Web.” Today he emphasized in speaking with me that Facebook is new to what it’s just begun to do, but his company has been doing it for years. There’s no guarantee that Facebook will get it right, he said. It’s hard to say for sure that GetGlue has got it right, either. But as a work in progress, it’s pretty darned good and today’s new additions are very interesting. Discuss

Facebook Gets a Suggested Pages List

cgseo — Mon, 26 Apr 2010 20:10:34 +0000

New Facebook users now see a list of some of the most often “liked” Pages on Facebook when they sign up for the popular social networking service. New users get the option to choose from about 100 popular Pages. These Pages mostly belong to celebrities, brands, news outlets and politicians. Eric Eldon first wrote about this new addition to Facebook’s sign-up process on Inside Facebook and notes that this list is “clearly designed to get users engaged immediately.” To some degree, this list is similar to Twitter’s now defunct Suggested Users List. Sponsor Glenn Beck, Barack Obama, Walmart and the New York Times When we signed up for a new account to test this feature, Facebook recommended Peter Frampton’s and Barack Obama’s Pages to us, as well as the Pages of Glenn Beck, Trisha Yearwood, Walmart, American Idol, Starbucks, Tide, Coca-Cola and about 100 more Facebook pages. The list we saw featured slightly more celebrities (ranging from Lady Gaga to Paula Deen) than brands, but it also included a number of media outlets, including CNN, the New York Times and Fox News. It is not clear how Facebook organizes this list of suggested Pages, but it looks like the company presents new users with a random mix of some of the most often “liked” pages. Being included in this list will surely give these Pages a major boost in subscribers. Unlike Twitter’s old Suggested Users List, however, Facebook’s list is not a random sampling of the accounts that Facebook’s engineers like. Instead, the process looks to be more democratic. The list actually shows how many people “liked” a given Facebook Page and the list only highlights the most popular Pages on the site. The number of “likes” for the Pages that appeared when we signed up for a new account ranged between 50,000 to 2 million “likes.” Getting First-Time Users to Like Pages Facebook is clearly trying to make the experience for its first-time users better with this new list. Obviously, the company is also trying to highlight Facebook Pages in the setup process. New Facebook users are probably signing up to connect with their family members and friends, but the new sign-up process also highlights the fact that Facebook can be a good source for news updates and allows users to connect to celebrities and brands. If you would like to connect with the ReadWriteWeb team on Facebook, head over to our ReadWriteWeb Facebook Page . Discuss

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Facebook Gets a Suggested Pages List

Giving in to Facebook: A Weekend on the New "Instantly Personalized" Web (Op-Ed)

cgseo — Mon, 26 Apr 2010 16:29:52 +0000

At last week’s F8 developers’ conference, Facebook CEO Mark Zuckerberg unveiled plans to offer “instant personalization” all over the web , a way for websites to become instantly more social. Without even signing in, sites gain access to publicly available Facebook information like your name, profile picture, friend list and more, in order to personalize your experience on the site. At launch, only three partner sites are offering this feature: Microsoft’s new Docs.com , Internet radio Pandora and user review site Yelp . You can opt-out of this experience if you like, but by default, you’re opted in. Sponsor These changes have raised concerns among privacy advocates and are even now being questioned by government officials like U.S. Senator Charles Schumer who is urging the Federal Trade Commission (FTC) to look into how social networks handle our private information. And yet… and yet …after spending the weekend on these “instantly personalized” sites, I have to admit…begrudgingly, mind you…that the experience itself is amazing. Online Music Gets Personal, Too Personal? Pandora’s Internet radio is a service I usually partake of via its mobile application on my iPhone, not its regular website. But after the launch of the newly personalized Pandora , I had to take a look. And it was worth it. I immediately discovered which of my friends had the same musical interests as I do. My editor, Richard MacManus, for example, is also a fan of The Killers! Who knew? And apparently, a whole bunch of friends are getting into MGMT now. But finding connections like these aren’t the only types of discoveries you can make here. As social media user extraordinaire Robert Scoble found out , you can easily discover your friends’ more embarrassing personal tastes too. Kenny G?, Scoble laughingly chides a co-worker after stumbling upon his decidedly unhipster musical interests. These are precisely the types of things we want to stay hidden. Kenny G, for instance. But also our secret obsession with that attractive actor or actress, our fondness for pictures of cute kitties, our forays into celebrity gossip sites when we have a reputation for being intelligent thinkers, our secret Star Wars addiction and so forth and so on. While there aren’t ” instantly personalized ” sites showing you all these types of interests just yet, believe me, there will be. If Facebook has its way (and guess what? It will), your real identity , not just the public parts you’ve willingly shared in the past, will be revealed to anyone and everyone unless you take action to opt-out. The Real You Can No Longer Be Hidden This is precisely as it should be, Facebook CEO Zuckberberg, more or less said. Earlier this year, he made statements regarding Facebook’s new openness, claiming that if he built the social network now, he would make a lot of the data housed there more public by default. This would reflect the current social norms, he said. But that’s not exactly true. Facebook isn’t reflecting social norms, it’s attempting to create them. That said, what an amazing creation it is. On Yelp, I can find the reviews my Facebook friends authored with just a click. I can see who else really digs that local sushi place. And I can do all this without going through the whole “re-friending” process that Web 2.0 sites have put me through in the past again and again. I’m there, my friends are there, and I didn’t have to do anything to make that happen. Frankly, it feels right. (Fellow ReadWriteWeb blogger Mike Melanson agrees .) A Minute on the Lips… But it’s oh so wrong, isn’t it? By giving into to Facebook’s vision for the web, we’re ceding control of our data, our likes, our interests, our “social graph” (aka who we know, who we friend) – everything – to one company. Historically , one very, very closed company . We’re definitely worried about the implications of that. You should be too. But in the meantime, like that calorie-rich dessert we know we shouldn’t eat, we’re sampling Facebook’s web and secretly savoring its deliciousness. Why does everything that’s so wrong have to feel so good? Blast you, Facebook. Blast you. Discuss

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Giving in to Facebook: A Weekend on the New "Instantly Personalized" Web (Op-Ed)

Analyzing Facebook: Sysomos Adds Public Facebook Updates to Its Analytics Platform

cgseo — Fri, 23 Apr 2010 21:03:35 +0000

Now that Facebook allows developers to store data for more than 24 hours, social media analytics firms like Sysomos are finally able to include public updates from Facebook users in their databases. Sysomos began surfacing this data on some of its customers’ accounts yesterday and plans to roll these new features out to the rest of its users soon. Sponsor Given the size of Facebook’s user base, being able to analyze this data will be a major boon for anybody who is interested in tracking these kinds of updates. Sysomos already allowed its users to search and analyze Facebook fan pages and groups for the last few months through its MAP analytics tool. The company now also includes these updates in Heartbeat, Sysomos’ social media monitoring tool. Sysomos’ integration of the Open Graph API will surface all the activity that has been made public by a user, including status updates and public wall posts. Thanks to Sysomos’ new ability to analyze and search public Facebook updates, we were, for example, able to track the backlash against Facebook’s “instant personalization.” According to Sysomos, only about 15% of the public updates about this topic were positive. Are Facebook Users Aware that their Updates Will Live a Second Life in Social Media Analytics Tools? Sysomos, of course, only pulls in public updates, but we have to wonder if most Facebook users are aware that their updates will end up in the vast data repositories of firms like Sysomos and Radian6. Given the current backlash against what some users perceive as an invasion of their privacy by Facebook, it will be interesting to see how Facebook users will react to this. Discuss

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Analyzing Facebook: Sysomos Adds Public Facebook Updates to Its Analytics Platform

Yahoo!’s Smart Investment: The Hadoop Community

cgseo — Fri, 23 Apr 2010 19:15:43 +0000

More than 250 people attended a Hadoop developer event at Yahoo! this week, demonstrating again the level of interest the company has in open-source big data initiatives. Yahoo! says it is the world’s biggest Hadoop supporter. We say that’s undoubtedly correct. Yahoo! supports community developer events throughout the world. In February it supported the first Hadoop! event in India. In June, it will host the Hadoop Summit. Sponsor Yahoo! is not always recognized for its cloud computing efforts but its deep commitment to Hadoop shows how the company views the ways that big data can be used to solve major technology issues such as spam. Hadoop, according to Wikipedia , “is a Java software framework that supports data-intensive distributed applications under a free license. It enables applications to work with thousands of nodes and petabytes of data.” The developer conference featured discussions from the Hadoop community, including a presentation about using it to fight spam lead and a discussion led by a lead engineer from Facebook. Vishwanath Ramarao is director of anti-spam engineering for Yahoo! Mail. According to the Yahoo! developer blog, Vish described the intricate cat-and-mouse games played with spammers, and how Yahoo! uses Hadoop to abstract away the complexity of large scale data analysis and provide deep insight into spammer campaigns. Yahoo! Mail antispam – Bay area Hadoop user group Johhn Sichi, lead engineer for Facebook’s data infrastructure team provided an overview of Facebook’s work using Hadoop to manage data that is growing 8x annually, In March, 2008 traffic volume hit 200 GB per day. By the end of last year, traffic bumped to 12 terabytes per day. Hadoop, Hbase and Hive- Bay area Hadoop User Group Companies like Yahoo! and Facebook use Hadoop to organize data and process it from multiple sources. For instance, Facebook might use it to organize how it deploys its ad network. Yahoo! may be on to the most powerful use for cloud computing or at least the most interesting. And it shows how the company is thinking about cloud computing and the ways it applies to its overall strategy. Discuss

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Yahoo!’s Smart Investment: The Hadoop Community

Hands-On With Microsoft Docs.com

cgseo — Fri, 23 Apr 2010 18:40:31 +0000

Earlier this week, Microsoft launched its Facebook connected online office suite Docs.com . Docs offers online versions of Microsoft Word, Excel and PowerPoint. Users can also choose to share these documents with their Facebook friends. Overall, Docs falls somewhat short of being a replacement for a desktop office suite. Even though it offers a better interface than Google Docs and Zoho , its functionality often feels deliberately crippled in order to push users to use (and buy) Microsoft Office. Sponsor Word Web App Among the three tools in Docs, the Word web app comes the closest to fulfilling its promises. While it isn’t ready for managing highly complex documents, it’s more than sufficient for editing standard text documents collaboratively. The Word web app includes all the basic editing features one would expect from a stripped-down version of Word, but you can’t add footnotes, for example, or insert tables from your Excel files. Thankfully, though, Word will not strip any of these features out of the file. Once you download the file or open it up in Word, your footnotes and will reappear. This ability of Word to keep a document’s formatting shows that Microsoft deliberately chose not to support these features in the web app. Excel Web App Among all of the apps, the Excel app is the most basic of the three apps included in the suite. It can only read documents in Microsoft’s Office 2007 format, for example, while all the other tools also support older formats. That, by itself, could be a show-stopper for some users, but the most egregious omission here is that there is no graphical interface for entering a formula. Instead, you have to type every formula by hand, which is a slow and error-prone process. The good news, though, is that the Excel web app can read all the formulas in imported files. It’s clear, though, that the app is only really meant for editing existing documents and not for creating new ones. PowerPoint Web App The PowerPoint web app did a nice job at opening every PowerPoint file we threw at it. When it comes to editing, however, the app is also very stripped down. You can use it to create a basic outline of your presentation or change the order of your slieds, for example, but you can’t add floating images, backgrounds and resize text and image fields. You can, however, add and edit SmartArt clips. Bugs While the whole office suite ran very well in all the browsers we tested (except for Safari on the iPad, which displayed the documents just fine but crashed when we tried to edit), Microsoft still has to fix before Docs can become a run-away hit. While Docs has no issues importing most Microsoft Office documents, editing uploaded documents can be tricky. If you set Microsoft Office on the desktop to track the changes you make to a document, for example, the web apps will refuse to let you edit the document. We also ran unto issues with image uploads, which, at times, didn’t finish. Docs also often complained that the images we tried to upload were not compatible with Docs, even though they were just standard JPEGs. Verdict Microsoft clearly wants users to see Docs as an addition to the traditional Microsoft Office desktop suite and not as a replacement for Office. After using Docs for a while it quickly becomes obvious that a lot of the limitations Microsoft imposed are not due to the fact that Docs runs in the browser, but simply due to the fact that Microsoft didn’t want to include them. While Microsoft is partnering with Facebook on this project, Docs feels like it is stuck between two worlds: the new reality of how people collaborate and share content online – and Microsoft’s intent to preserve its old revenue streams for as long as possible. To some degree, Docs feels similar to Apple’s office suite for the iPad . While Pages, Numbers and Keynote on the iPad are sufficient for most basic tasks and hold a lot of promise, users with more than the most basic needs will come away frustrated. Discuss

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Hands-On With Microsoft Docs.com

Mozilla Contacts Releases Facebook-Integrated Version with New "Person URLs"

cgseo — Fri, 23 Apr 2010 15:49:40 +0000

Mozilla Contacts , the experimental project from the organization behind the Firefox web browser, has released a new version of their Contacts add-on which introduces Facebook integration. Previously , Mozilla Contacts allowed you to import your various address books spread out across the web (think: multiple email accounts, Twitter friends, LinkedIn colleagues, Plaxo contacts, Mac OS X address book, etc.) into the web browser itself – in this case, obviously, Firefox. Once there, the combined address book information could be used in form autocompletion everywhere across the web and more. Now, an updated version of Mozilla Contacts (download link) introduces a number of new features, most notably integration with Facebook Contacts and something called a “person URL.” Sponsor Import Facebook Contacts into Firefox Mozilla Contacts’ ability to sync with your Facebook Contacts come via the brand-new Facebook Graph API (application programming interface), which allows the Firefox add-on to import all your Facebook friends into the web browser itself as it does with the other services supported. However, this integration is still a little iffy, warns Michael Hansson, an engineer in Mozilla Labs , on a blog post about the release. “You may need to Refresh your connection to Facebook on occasion to make it work properly,” he says. Person URLs Also new in Mozilla Contacts 0.3 is experimental support for “person:” URLs. This intriguing feature lets you look up anyone in your various contact lists or anyone on the web just by typing a URL in your address bar. After doing so, Firefox will combine the locally-stored information in the web browser with web-based information retrieved from the Internet to return a profile page about that person. You can try it now by typing person:mhanson@gmail.com or person:http://facebook.com/btaylor , for example, into your Firefox browser that has the updated Contacts add-on installed. Also New in 0.3 Other additions in version 0.3 include support for Yahoo! contacts, autocompletion of HTML5 input fields (with “email” and “tel”), enhanced search capabilities (including new discovery modules for Webfinger, HCard import, Google Social Graph, Facebook, Gravatar, Yelp, Amazon and Flickr), automatic combination of data discovered on sites that support standard automatic discovery mechanisms like HCard, RSS and ActivityStreams and finally, support for non-contact people in the AwesomeBar. Discuss

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Mozilla Contacts Releases Facebook-Integrated Version with New "Person URLs"

The Facebook Backlash Has Begun…

cgseo — Fri, 23 Apr 2010 15:25:05 +0000

The knee-jerk reaction has begun. Friend after friend after friend is posting the same chain-letter like status update with simple directions on how to opt out from Facebook’s new sharing capabilities. It’s spreading like wild fire, but we have to ask – has anyone considered the up side to any of these changes? Sponsor The status we’re seeing, along with a number of variations thereof, reads as follows: As of today, FB has a new privacy setting called “Instant Personalization” that shares data with non-facebook websites and it is automatically set to “Allow.” Go to Account > Privacy Settings > Applications and Websites and uncheck “Allow”, then repost this to your profile. Is each and every one of these people going and reading the terms of service or the privacy policy to find out what exactly they’re blocking out? We quite doubt it. And while the sharing of your data sounds quite scary, we have to wonder if this reactionary unchecking is causing some who would otherwise benefit to miss out. After all, are we really all that concerned about Pandora knowing, from the moment we load the site, that we’re huge Weezer fans? The setting in question actually pertains to three partner sites – Docs.com , Pandora and Yelp . From Facebook on the experience it is proposing: We’re working closely with these partners so you can quickly connect with your friends and see relevant content on their sites. These sites personalize your experience using your public Facebook information. When you arrive on these sites, you’ll see a notification from Facebook at the top of the page. You can easily opt-out of experiencing this on these sites by “No Thanks” on the blue Facebook notification on the top of partner sites. The particular setting in question reads “Allow select partners to instantly personalize their features with my public information when I first arrive on their websites.” Caution is good, but the cautionary tales of people losing their jobs, wives, husbands, whatever, because of Facebook have potentially gone a bit too far. We are a generation constantly terrified by the idea of someone, somewhere, effectively advertising to us by way of glancing at our “data” and knowing whether or not we like country music or alternative 90s rock. But is it really so terrifying to have annoying banner ads offering deals on some product you might actually enjoy? We wear t-shirts declaring our fandom of certain bands; we paste bumper stickers on our cars professing our ideals; heck, we tell Pandora night and day what type of music we like and don’t, but the second we hear about Facebook sharing info (such as our list of musical interests) we run in fear. Now, after going and looking at the terms of service, privacy policy, or even just the simple text in the settings page, you may very well decide that you do not want your information to be shared. That’s fine and valid. But at least consider the options first. Facebook has offered a copy of the new privacy policy, with all of the changes highlighted , that you might want to take a look at before deciding. Privacy is, after all, a personal preference and something that ought to be finely tuned according to your own reservations and judgements, not something that should be determined by a viral tidbit that everyone “copies and pastes” to their profile. For an in-depth look at how (and why) you should delete applications from your Facebook account, take a look at Sarah Perez’s take on the subject . Discuss

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The Facebook Backlash Has Begun…

How to "Like" Anything on the Web (Safely)

cgseo — Fri, 23 Apr 2010 14:58:52 +0000

Worried about Facebook “like” fraud? You should be. Thanks to Facebook’s overly simple implementation of the new Facebook Like Button , anyone can post a “Like This” button on their website pointing to any URL of their choosing. In other words, users can be tricked into liking websites they’re not even on . You can bet that enterprising spammers have already figured out how to use this technology for their own nefarious purposes. If you want a safer solution, there’s a new Facebook “like” bookmarklet you can use instead. Sponsor The bookmarklet was created by Kyle Bragger , formerly the CTO of Cork’d , a social networking site for wine lovers, and now working on his own project, Forrst , an invite-only community for developers and designers. Not only does using the bookmarklet he created protect you from “like fraud” as described here , it’s also a handy way to like anything on the Internet – even if there’s no “like” button available on that page. How to Use the Facebook Like Bookmarklet To use the bookmarklet, just drag this link to your bookmarks bar in your web browser: Like-o-matic . Once there, you can click it anytime you’re on a page or website you like. Like ReadWriteWeb , for example? Click the button. Although there’s no “Facebook Like Button” for the website as a whole (you can, however, find us on Facebook ), you’ll be given the opportunity to “like” ReadWriteWeb. After clicking the bookmarklet once, you’ll see a message appear at the top of the screen: “Be the first of your friends to like this.” Click the button with the thumbs up on it and it will register your like on Facebook and post it to your News Feed. That’s all there is to it. By using the bookmarklet instead of the like buttons on the websites themselves, you can be sure that your Facebook “like” will be pointing to the real thing. Plus, it allows you to “like” anything you want – even a site that isn’t using Facebook buttons. Nice! Discuss

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How to "Like" Anything on the Web (Safely)