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There are just two more weeks until the ReadWriteWeb Mobile Summit 2010 , so we invite you to register now . Be a part of high-value, intimate conversations with people working throughout the world of mobile, from garage developers to industry luminaries. The summit will take place May 7, 2010 , in Mountain View, California and will be an exploration of the latest mobile development trends, both the technology and the emerging business applications. We are looking forward to some amazing discussion and debate about mobile with participants like : Sponsor Deb Schultz of Altimeter group Patrick Chanezon, Don Dodge & Bob Meese of Google Ted Morgan of Skyhook Wireless Scott Raney and Tom Tunguz of Redpoint Ventures Adam Blum of Rhomobile Brady Forrest of O'Reilly Brent Simmons of Newsgator Technologies Patrick Burns of DASH7 Alliance As with our first event, the Real-Time Web Summit last October, the Mobile Summit will be in the "unconference" format. Laura Fittion, founder of oneforty.com , had these thoughts about ReadWriteWeb's last summit: "There were a lot of investors there and it was a great dialogue between startups and investors. The unconference format was great because it got away from the bogus who-is in the real-time Web, and made it who-wants-to-be. You didn't have to be big and influential to get your ideas across - if it was a good idea then it got heard. It wasn't just Twitter, it was many things real time, defined pretty expansively." How Unconferences Work What's an unconference all about? Here's the idea: Convene an incredible group of people, frame the discussion, ask important questions, then guide participants in building an agenda for the day to maximize the value of the event and minimize hot air. Martin Källström, CEO of the real-time blog and feed tracking service Twingly brought his team over from Sweden for our last event. " Last year we happened across one of Kaliya Hamlin's unconference events," he told us. "We spent a couple of hours there and it was an amazing experience. The unconference format is an amazing way for things to happen; it gets everyone to lower their defenses. By opening peoples' minds to 'this is about whatever we want it to be about", they look at how they can create value. " Or, as Google's Brett Slatkin said when using the elite FooCamp events as a way to explain the unconference format: "Foo-style [unconferencing is] always way better than talks." As with our previous event, the Mobile Summit will be facilitated by Kaliya Hamlin , who in our opinion is the best in the business at this style of event. We're using the same venue too, the beautiful Computer History Museum. Mobile was one of our top five trends last year and continues to undergo explosive growth , so our aim with this event is to help you navigate the opportunities. Get ready to explore, think and create the future of mobile! Because it will be you - the attendees - who ultimately set the agenda. You can begin adding your suggestions now. We will have two main tracks at this Summit, Development and Business . Here's a sample of some of the topics we'll explore in both of these tracks: Geo-location services - what can you do using location as a platform ? Commerce & Marketing - as more and more consumers use smartphones, how can businesses utilize this channel? Content, Publishing & Recommendations - the technologies and best practices. Mobile Social Networking - how to tap into communities on mobile devices. Internet of Things - the emerging opportunities from sensor and RFID data. Augmented Reality - the technology and business applications of AR. Native App vs. Browser Based - Including iPhone, Android, RIM, Palm, Windows Mobile and Symbian. If you're a company in the mobile Internet market, you may be interested in becoming a sponsor for this event. Please contact our COO Sean Ammirati for more information about sponsor packages. And a big thank-you to our current event sponsors: CallFire , WorldMate , Alcatel-Lucent and Ipevo . The ReadWriteWeb team is excited about our second event and we can't wait to discuss the opportunities in Mobile with you on May 7. You can find banners and logos to link to our event here , if you're so inclined. We hope to see you on May 7! Discuss

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2 More Weeks Until the ReadWriteWeb Mobile Summit - Register Today!

Time is running out to register for the ReadWriteWeb Mobile Summit 2010 ! It's going to be the premier place to explore the latest mobile development trends - both the technology and the emerging business applications. And since it's an unconference, you'll be able to analyze, think and create the future of mobile with the brightest in the industry, your peers! Sign up now. How do you like your events guide? You can import individual events into Google Calendar using the link beside each entry, or download the entire thing as an iCal (and Google Calendar-importable) file, or even view it as a world map . Know of something cool taking place that should appear here? Let us know in the comments below or contact us . Sponsor 29 April 2010: San Francisco, California Green:Net 2010 Calling Internet entrepreneurs! A Greentech conference for you. From Vinod Khosla and Steve Jurvetson to Jerry Brown and Bill Gross, our speakers at Green:Net 2010 will be focused on one thing: how the Internet and IT can be leveraged to save the planet. Could this be the theme of your next startup? Attendees will gain insight into the huge new technology markets that are about to be unleashed. What is Green:Net ? Green:Net is where green and IT meet. While alternative energy gets a lot of attention at most green conferences, only the The GigaOM Network's Green:Net offers a specific point of view on how the computing and Internet technologies will provide the tools needed to fight climate change. Subscribers of ReadWriteWeb click here to buy your limited supply $150-off ticket. 26 April 2010: San Francisco, California Future of Money and Technology Summit The Future of Money & Technology Summit will bring together the best and brightest thinkers around money, including visionaries, entrepreneurial business people, developers, press, investors, authors, solution/service providers, and organizations who work where cash and commerce collide. We meet to discuss the evolving ecosystem around money in a proactive, conducive to dealmaking environment. Featured speakers include Jolie O'Dell, formerly of ReadWriteWeb, as well as representatives from Wells Fargo Bank, Kiva, SharesPost, Jambool, Founders Fund, Outright.com, SoftTech VC, and many more. Use discount code "rww" to get 10% off registration . 3 – 6 May 2010: San Francisco, California Web 2.0 Expo San Francisco Web 2.0 Expo San Francisco brings together the designers, developers, entrepreneurs, VCs, marketing professionals, product managers, and business strategists - from startups to enterprises - that are building the next-generation Web. Along with a vibrant Expo Hall and plenty of networking opportunities, four main conference tracks cover a spectrum of Web 2.0 topics from business strategy to Web design, user experience, developer hacks, community building, real-time, mobile, cloud computing, user-generated content, and more. Featured speakers include Chris Anderson, Ben Huh, Charlene Li, Kevin Lynch, Hilary Mason, and Brad Stone. Register today . 6 – 7 2010: San Francisco, California Social Gaming Summit

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ReadWriteWeb Events Guide, 24 April 2010

May 7th, at the Computer History Museum in Mountain View, California: the ReadWriteWeb crew is hosting some of the smartest people building the future of the mobile world and you to come together for a wonderful day of brainstorming, conversation and innovation in action at the ReadWriteWeb Mobile Summit . Who's speaking? You are. ReadWriteWeb events are facilitated in the increasingly popular unconference style, in which smart people are convened and take it upon themselves to pack a day full of value from start to finish. We've got an awesome group of people signing up to attend and you should add your name to that list. If you're going to the Web 2.0 Summit in San Francisco May 4th-6th, stick around one extra day for a power-house mobile event immediately following. There's a whole lot to talk about. Sponsor Who's Coming to the Summit? Featured participants include.... Don Dodge, Google Scott Kveton, Urban Airship Dion Almaer, Palm And people from... SimpleGeo Intuit Flickr Rhomobile And many more... Generously Sponsored By... CallFire WorldMate Alcatel-Lucent IPEVO Media Sponsors... MIT/Stanford Venture Lab EComm The One Club How Unconferences Work What's an Unconference all about? Here's the idea: convene an incredible group of people, frame the discussion, ask big important questions, then guide participants in building an agenda for the day to maximize the value of the event and minimize hot air. That's the recipe we're following, with the capable guidance of professional unconference facilitator Kaliya Hamlin. Kaliya has been facilitating events like this all around the world for almost 10 years. Martin Källström, CEO of real-time blog and feed tracking service Twingly brought his team over from Sweden for our last event (we had 10 international companies represented that day). "Last year we happened across one of Kaliya Hamlin's unconference events," he told us. "We spent a couple of hours there and it was an amazing experience. The unconference format is an amazing way for things to happen, it gets everyone to lower their defenses. By opening peoples' minds to 'this is about whatever we want it to be about', they look at how they can create value." Or, as Google's Brett Slatkin said in referencing the format of the elite FooCamp events to explain unconferences: "Foo-style [unconferencing is] always way better than talks." You will not want to miss this event. Our last event in October got rave reviews from participants and if your work is related to mobile - you should make sure you participate in the ReadWriteWeb Mobile Summit . If you're a company in the Mobile Internet market, you may be interested in becoming a sponsor for this event. Please contact our COO Sean Ammirati for more information about sponsor packages. And a big thank-you to our current event sponsors: CallFire , WorldMate , Alcatel-Lucent and Ipevo . Discuss

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Why You Should Come to the ReadWriteWeb Mobile Summit on May 7th

In preparation for the upcoming ReadWriteWeb Mobile Summit , we're outlining the 10 leading trends of the Mobile Web in a 3-part series of posts. In this the final instalment, we look at three markets for mobile which promise to be hugely valuable: commerce , cloud computing and health . As a reminder, in Part 1 we covered design and development issues and in Part 2 we looked at trending mobile apps such as geo-location and AR. We'll explore these and other trends with you at the ReadWriteWeb Mobile Summit , a 1-day event we're running on Friday 7 May, in Mountain View, California. That's the day after Web 2.0 Expo (2-6 May), so we hope you'll extend your trip to the West Coast to help us define the future of mobile! To be certain of getting a ticket, we invite you to register now . Sponsor Commerce As more and more consumers use smart phones, how can businesses utilize this channel? That's one question we will analyze at the RWW Mobile Summit. Consider these statistics: nearly one quarter of the mobile web, according to a recent report from mobile search engine Taptu , is made up of shopping and services . Taptu surveyed about 326,000 sites that are optimized for touch-screen browsing and found that the largest concentration of these sites falls into Taptu's "shopping and services" category. In total, Taptu found 83,000 mobile-enabled commerce sites, ranging from mobile shopping assistants to banks and mobile real estate sites. According to Taptu, mobile shopping and services sites make up close to 25% of all mobile-friendly sites in the company's index, followed by sites in the "photo and design" category (17.7%). Social sites rank third with 9.2%. Top 10 Mobile Trends of 2010: - Part 1: Design & Development - Part 2: Apps, Apps, Apps In a recent report , Morgan Stanley analyst Mary Meeker Meeker claimed that mobile will revolutionize e-commerce. She cited location-based services, push notifications, transparent pricing, and instant mobile delivery as four potential areas where this will occur. Mobile advertising is also a growing segment. In November, Google acquired AdMob , a mobile display ad serving platform, for $750 million. In January Apple acquired Quattro , a relatively unknown mobile advertising network, for an estimated $275 million. Later in January, Opera bought AdMarvel . In April, Apple announced an advertising platform called iAd . Cloud Computing According to a recent study from Juniper Research , the market for cloud-based mobile applications will grow 88% from 2009 to 2014. The market was just over $400 million this past year, says Juniper, but by 2014 it will reach $9.5 billion. Driving this growth will be the adoption of the new web standard HTML5, increased mobile broadband coverage and the need for always-on collaborative services for the enterprise. Explained ReadWriteWeb's Sarah Perez in February, "there are already a few well-known mobile cloud apps out there including Google's Gmail and Google Voice for iPhone. When launched via iPhone homescreen shortcuts, these apps perform just like any other app on the iPhone, but all of their processing power comes from the cloud." Health Mobile health applications will play a large and important role in shaping the future of the health care system, wrote Mike Kirkwood at the mHealth initiative conference in February. He wrote that mobile and wireless health applications "directly impact the individual's health and have the promise of ensuring that when a patient leaves a doctor visit, they don't become "lost" in the system. It allows consumers to be engaged with health and wellness in their daily lives and connect back to their health care provider." It's not just from within the health system where mobile services will change health care, it's also in the applications that consumers are downloading to their smart phones. In February I surveyed the latest health and fitness apps on the iPhone platform . For example, an iPhone app called Diamedic allows diabetics to record their blood sugar levels and insulin doses. Top 10 Mobile Trends of 2010: - Part 1: Design & Development - Part 2: Apps, Apps, Apps We'd love to discuss these and other mobile topics with you at our ReadWriteWeb Mobile Summit 2010 . See our announcement post for more details. If you're a company in the Mobile Internet market, you may be interested in becoming a sponsor for this event. Please contact our COO Sean Ammirati for more information about sponsor packages. And a big thank-you to our current event sponsors: CallFire , WorldMate , Alcatel-Lucent and Ipevo . Discuss

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Top 10 Mobile Trends of 2010, Part 3: Emerging Markets

Back in February, John Treadway , director of cloud computing portfolio at Boston-based Unisys, wrote that, "I think we might be at the very beginning of an interesting new phase in the evolution of cloud computing -- regional and local clouds." Treadway rightly points out that local and regional hosting is hardly new, as smaller players have been "operating in the shadows of the big hosting companies" for many years. Such firms often simply resell the data center capacity of large players, he notes, but some of them have their own facilities. North Carolina's Hosted Solutions and Massachusetts' InetServices are two examples. Another is Minnesota-based VISI.com 's recently launched Reliacloud . Sponsor Guest author Graeme Thickins is a technology writer, analyst, blogger and startup advisor. He began writing about cloud long before it was even called that. He blogs at www.tech-surf-blog.com , is a contributor at www.minnov8.com , and has guest posted several times at ReadWriteWeb. Disclosure: He has had a consulting relationship with VISI/Reliacloud. According to Treadway, it's only natural for some local hosters to start new cloud initiatives to keep their customers from ending up at Amazon, Rackspace or the like. "Some will be successful, while others will fail," he maintains. But he predicts that a market segment will develop for regional cloud providers. Building a Regional Cloud The challenge of putting together such a service is not as daunting as some might assume given the tools available today, says Jason Baker, CTO VISI.com and ReliaCloud. "Our service was built using technology from VMOps, a venture-backed cloud stack provider based in Cupertino, California," he says. He said other tools his company evaluated included VMware, Xen Cloud from Citrix, Eucalyptus, and others. He noted that Reliacloud is based on Xen this release, but that the firm is planning for other hypervisors in version 2. "We built our own front end for self-service on top of VMOps' APIs, though we later realized what VMOps had out of the box would have saved us considerable time," said Baker. "We use the Tucows Platypus billing system, monitor our cloud with Nagios, and our storage is based on OpenSolaris ZFS managing Dell storage shelves." He noted that VMOps will be adding more enterprise storage options. Part of ReliaCloud's early success was due to an existing customer base. "[It] was in beta for about three months," said Johnny Hatch, product manager. "During the beta period, the service was free, and nearly 100 customers signed up," he said, noting about half of them were existing VISI customers. Why Go Regional? Here are some of the things Baker said his firm learned during the process of planning and launching the Reliacloud service: "We found customers want to keep tabs on where their applications are running. They also want to be able to audit their cloud service provider, they need custom configurations, and they like the extra comfort of knowing the people who are running the cloud. These companies find a regional/local cloud to be attractive." Examples of those customers include tech startups and interactive marketing agencies. "In some cases, regulatory issues favor the regional/local cloud as well," Baker said. "In healthcare and financial services, the fact that a company can know for sure where its data is located at all times - meaning, in which legal jurisdictions - is more than comforting." The Future Baker admits ReliaCloud is still early in its cloud journey, but so far he is pleased. "Our success to date has been heartening." VISI had a busy first quarter. After launching the Reliacloud service in February, the firm announced in late March it had been acquired by TDS Telecommunications Corp. TDS, headquartered in Madison, Wisconsin, markets communications services to business and residential customers in 30 states, including Minnesota. Treadway positions the regional cloud trend this way: "An analogy comes to mind. Think of the big hosting companies as giant boulders. They take up a lot of space, but they leave a lot of space between them for rocks, stones, pebbles, and sand. Local and regional clouds are there to fill the empty spaces." And, he says, there are a whole lot of those empty spaces. Discuss

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The "Regional" Cloud: A Case Study