LSQHA Blog Reviews

It’s only been one month since my last “on the move” and the submissions are increasing in quantity.  There appears to be either a trend of a lot of job movement right now, or the notoriety of the on the move series is increasing.  I’m going to guess it’s a lot of the former and a little of the latter. In an effort to recognize the changes in the social media space, I’ve started this post series ( see archives ) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Also, my submission form has changed to a new URL, the former Google form was giving me problems, so please use this one going forward . First of all, big shout out to BazaarVoice for their focus on human , here’s how they describe their onboarding process. Booong. Long time friend Karl Long joins Netbase as director of Social Strategy and Design. He hails from Nokia, and is fanatical about cool tshirts. Ryan Kruder is now VP of Marketing for Biz360 , a social media monitoring and analytics company. Biz360 helps companies track who is saying what about their brand online and provides rich reporting to help make sense of the data. Laura Ramos, former colleague and analyst on the Groundswell team at Forrester now joins Xerox as VP of Industry Marketing , congrats Laura, best wishes. Andy Shaindlin hangs out his own shingle and will be consulting on Ideas, Trends and New Directions in Higher Education, he leaves Cal-Tech. Dana Oshiro joins NetShelter as the Senior Social Media and Publishing Strategist , where she’ll continue to lead conversations, publish great content. She’ll continue to work with Read Write Start, and is one of the famed RWW journalists. James Poulter leaves Ogilvy PR London to join as Digital Director at Euro RSCG Biss Lancaster . Thomas Knoll joins Zappos as a community manage r, great way to continue to build community spirit. Jenny DeVaughn joins Bernard HODES Group as Director , Social Strategy Jenny joined the vast HODES digital team and provides clients with first-hand knowledge of best practices in social recruiting, sourcing and communications. Steve Goldner joins Hachette Filipacchi Media as Director, Social Media. With a focus on Increasing traffic and advocates for HFM brand sites via strong relationships with users. Dawn Foster join s Intel as Community Manager for MeeGo. She’ll be Intel’s community manager for the new MeeGo open source community. Lynne d Johnson joins Advertising Research Foundation , SVP Social Media guide members on how they can best utilize social media to gain insights and achieve their business objectives. Cosmin Ghiurau joins Samsung Mobile Strategic Manager Social Media & Emerging Technology. Cosmin will be setting strategy and overseeing Social Media initiatives from a Digital Marketing standpoint for all Samsung Mobile USA. Katy Beale joins Poke as a Strategis focused on social media and digital insights & strategies for global mobile technology brand David Nour founds The Nour Group , Inc. as a Managing Partner focused on Social Networking Strategist Gerardo Dada joins Bazaarvoic e as Sr. Director, Product Marketing, focused on Marketing Strategy, thought leadership, messaging Scott Levine joins myYearbook asSenior Vice President of Business Development. Levine will partner with virtual currency sites, application providers, and media companies to advance myYearbook’s vision of creating the best place to meet new people. Alyssa Gardina joins Razor as Social Media Strategist, she’ll be developing social media strategies for a variety of national clients. Scott Gulbransen joins Sony Online Entertainment as Sr. Director of Global Public Relations & Coprorate Communications, and will lead all aspects of global communications including social media duties for the communications group at SOE Calvin Wong has been promoted at appssavvy as Chief Operating Officer, he’ll be leader of operations at direct sales team for the social media space. Matt Ceniceros joins Applied Materials asDirector, Global Media Relations. He’ll develop and execute traditional and social media strategy across the company’s diversified line of businesses and product categories. Jason Abrahams joins FFWD Brands PR/Social Media Manager. Abrahams will play a role in strategy, message development and tactical execution of both traditional PR and social media for the agency’s key small business accounts. Jessica Paponetti joins FFWD Brands asBrand Manager. Paponetti will play a role in strategy, message development and tactical execution of both traditional PR and social media for the agency’s key small business accounts. Ed Lee join s Tribal DDB asDirector, Social Media. He will run the Radar DDB Toronto practice for Tribal DDB Stefano Maggi joins We Are Social , Italy as Managing Partner. He will manage the Italian We Are Social, with Gabriele Cucinella and Ottavio Nava. How to connect with others (or get a job): Several people have been hired because of this blog post series, here’s how you can too: Submit an announcement If you know folks that are moving up in the social media industry, submit to this form Seeking Social Media Professionals? If you’re seeking to connect with community advocates and community managers there are few resources This list, which started with just 8 names continues to grow as folks submit to it. List of Social Computing Strategists and Community Managers for Enterprise Corporations 2008 –Social Media Professionals . Job Resources in the Social Media and Web Industry Web Strategy Jobs powered by Job o Matic (Post a job there and be seen by these blog readers, these affiliate fees pay for my hosting) Read Write Web keeps announcements flowing at Jobwire , although is broader than just social media jobs Facebook group for community manager group in Facebook Jake McKee’s community portal for jobs Chris Heuer’s Social Media Jobs SimplyHired aggregates job listings, as does Indeed ForumOne Jobs for Social Media and Community Teresa has a few jobs, some around community New Media hire has an extensive job database Social Media Headhunter Social media jobs Jobs in social media Altimeter Group’s list of social media consultants and agencies Social Media Strategists and Community Managers for 2010 Hiring? Leave a comment If you’re seeking candidates in the social media industry, many of them are within arms reach, feel free to leave a link to a job description (but not the whole job description, please)

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People on the Move in the Social Media Industry: March 27, 2010

Have you ever wondered how those internet business success stories happened? People that seemed like they were ill-suited to the lives of an entrepreneur suddenly found the correct combination of determination, product development and internet savvy to attract thousands of visitors to their site and make a comfortable living for their families.

There are many different reasons why these people are successful, but one of the most important is their intelligent use of targeted website advertising. Many people think that all internet marketing consists of annoying popup ads or email spam that will just fill up your inbox with links and offers that you never wanted, but this just isn’t true.

Just like highly sophisticated marketing campaigns that are used by large corporations, targeted website advertising requires that you do research on your audiences, and learn how they like to be communicated with.

If you’re interested in using targeted website advertising to get the most out of your marketing dollars, you should know that there are many different tactics that have been found to be effective in increasing traffic to web pages. You’ll have to decide which will work best with your company mission and the types of people that you’re hoping to attract.

One of the most important things to know about targeted website advertising is that it’s important to make wise decisions about where you place your brand name and logo. Don’t just sign up for an advertising service that pushes your banner ads to just any site.

Dumping an advertising campaign off on any group of websites might confuse your viewers, and convince them that you are just eager for anyone to click on your links. Targeted website advertising will only display your banner ads on sites that have content that is relevant to your business.

If you’d like to develop a targeted advertising campaign, but aren’t really sure how to get started with the services that you’ll need to make it successful, you might want to consider working with an internet marketing service that has experience promoting companies like yours. These services are going to cost

No one likes to feel like they are spinning their wheels and spending money on advertising that just doesn’t work. Click here to learn about time-tested techniques that can propel your business to the top.

In a recent interview, Hulu CEO Jason Kilar told technology reporter Om Malik that his company was "very bullish" on mobile, even going so far as to say "we will embrace every device." That's a funny statement, considering that the company has been touting that same sentiment for years but has yet to launch anything for mobile, be it an app or simply a mobile-ready streaming site. Now, with the launch of the iPad just around the corner, the rumors of an iPhone/iPad Hulu app are rising up again. But there's a bigger mobile web than just the one accessible via Apple products, and that may be what Hulu has its eye on now. "We don't think about one device only," Kilar said. However, going mobile is going to be a challenge for Hulu. And it's not as simple as re-encoding a few videos, no matter what you may have heard. Sponsor Problem A: Hulu's Business Model Needs Work The fact that Hulu exists at all is somewhat of an amazement. Through tenuous connections with major studios, the collaborative, experimental effort to bring streaming TV to web (and make it profitable) has managed to attract a number of users in the U.S. Although the audience size varies widely depending on who's counting, the company has managed to become a household name thanks to eye-catching commercials on NBC featuring actors from the network's top shows. But there's a problem facing Hulu: in-video advertising is, apparently, not as profitable as once hoped. In fact, it's just too expensive , says Marc Ruxin, the Chief Innovation Officer for ad agency network McCann Worldgroup. Hulu has been aware of this problem, though, and has been hinting towards the launch of a subscription service , with News Corp. chairman Rupert Murdoch telling an investor conference last fall that the company, was looking at "adding subscription services and pay per view" options. Through the subscription model, Hulu could potentially generate enough revenue to keep the studios happy and maybe even encourage them to offer up more programming. Unfortunately, the subscription model has yet to launch and the profits from video ads have been far too lean for some Hulu participants. Recently, for example, Viacom pulled two of the top shows - The Daily Show and the Colbert Report - from the site, claiming that they simply weren't earning enough money via the advertising model currently in place. Viacom Inc. Chief Executive Officer Philippe Dauman said that "on the current economic model for Hulu, there's just not much in it for us to continue at this time." And so the situation degrades. So what is Hulu doing now? It's trying to attract more viewers to its site with the launch of " If I Can Dream ," an original series that premiered earlier this month. The fact that they're now making the foray into this sort of online programming is somewhat worrying. After all, if hit video webisodes alone made for a profitable service, then YouTube would have achieved profitability ages ago, instead of (maybe) getting there this year , five years post-launch. Let's face it, original programming is a bonus for Hulu users, but it's not going to take the place of hot shows like the now-departed Comedy Central fare. Problem B: Will Apple Allow a Hulu App on the iPhone/iPad? Another problem? Hulu has been planning to delay its iPhone app launch until a subscription model was in place, according to earlier reports . But with the biggest names pulling out, subscriptions could be a harder sell. Still, even if Hulu was able to make subscriptions happen, there are no guarantees that Apple would ever allow them into the iTunes store, especially considering they're offering a competing product. (See: Google Voice banishment from the iPhone , for example). Meanwhile, Hulu's online site doesn't work in the iPhone's web browser because it was built in Flash. If Apple rejects the Hulu app from iTunes, the company's other option is encoding all their site's content in H.264 and make that available via HTML5, the new web language that offers streaming video sans plugin. Since this has already been done, a Hulu app could launch a player on the iPhone or iPad, if, of course, Apple allowed them to do so. If not, then a mobile site would have to be built in HTML5 - video controls, overall UI, advertisements and all. That's no simple process. What's Hulu Doing Now? So is this the plan Hulu has decided on now? It's hard to know for sure. Like Apple, the company is incredibly secretive about their plans and product roadmap, often refusing to respond to calls and emails entirely, even to say "no comment." And yet, the Hulu iPhone app exists. We've spoken to someone who's seen it...but that was ages ago. For all we know, iPhone/iPad app plans have since been scrapped to work on a new solution that works around any potential Apple restrictions. But sources inside Hulu have clammed up lately, meaning they're either building something top, top secret...or perhaps nothing at all. We hope it's the former, because frankly, an iPad without Hulu is a sad, sad affair. But will we ever see a real app? At this point, we're not holding our breath. Discuss

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Hulu on the iPad? Not as Easy as it Sounds

Businesses are only as strong as their customer base, and the same is true for web based businesses and their audience of only visitors and clients. Many people don’t understand that maintaining and online audience is constant work, and if you can’t figure out a creative way to stay in touch with your online customers and prospective customers, you’re going to lose their business.

Many people are searching for the right marketing techniques that will keep the interest of their audience members without annoying them or making them feel like they are constantly being sent promotional materials that just end up in the recycling bin.

One of the most successful marketing tools that online business owners have turned to is email advertising. This is a tactic that will reach your online audience right where they are: surfing the internet. It also eliminates waste and doesn’t take more than a click to delete if they’re not interested.

There are many reasons why choosing email advertising is a smart decision for online business owners that want to make the most of their advertising dollars. First of all, this type of advertising makes determining your ROI very easy, through link tracking and reception rates.

If you think that email advertising might be the method for communication that you’ve been searching for, you have to find a marketing service that will allow you to create the dynamic email advertisements that you need without charging you an arm and a leg to send them.

The best email advertising companies will offer you several levels of participation, so that you can try out the service without committing to a large investment in emails that might not work out. Start with a number of emails that represent just a fraction of your customer base, and after a week or so, compare the number of sales in that group to the sales in the rest of your base. If you notice an increase amongst the email recipients, you might want to try a larger round.

No matter which email advertising company you choose, be sure that they offer targeted distribution, meaning that they will help you to tailor your email announcements and product sales to people who are likely to respond favorably to them.

Snail mail is a thing of the past, so why are you still sending flyers about your business through the mail? Increase your sales and brand awareness with email advertising. Click here to learn more.

If you've ever used Craigslist before (and who hasn't?) then you know it can be amazingly useful for some things and a terrible waste of time for others. If you're a small business looking for an accountant or the best and cheapest way to outsource your HR, for example, then Craigslist might be asking for trouble. Austin-based startup BidModo is launching a public beta today that hopes to simplify this process for small businesses and provide them with better information to make better decisions, instead of simply relying on word of mouth referrals. Sponsor BidModo is a bit like the offspring of Yelp, the Better Business Bureau and Craigslist, but much shinier. In reality, comparing it to Craigslist is a bit of a disservice, as it offers so much more than text classified ads and email responses. Instead of just putting an ad out there and getting back simple replies, the responses come from registered companies and are organized on a dashboard. Each company has an on-site profile, containing contact information, a company history, provided services, previous clients, certificates and licenses, and a list of references. Each company also has a rating card, which shows how that business rates with its clients on ten different characteristics, from bid timeliness to industry knowledge. If you've ever used something like Craigslist, then you realize how hard, or even impossible, getting all of this information would be. You would practically need to hire a private investigator. For end users - those posting the job - the service is entirely free and provides the user with information about bidders, vendor ratings and a dashboard comparing bids. Vendors only pay for selected leads. A vendor dashboard provides information on ROI, monthly sales data, ratings feedback and industry stats. And part of BidModo's focus is on local business, so service requests only come from the region, which is something we think people, wherever they are, will stand behind. "Prior to BidModo, I ran a video production company," said founder Toby Schwartz in a press release. "I would regularly hear of companies in town turning to New York or San Francisco to hire for their video needs. And I can't tell you how many times I'd meet people in Austin who would comment that they wished they knew I was here." Currently, BidiModo is live nationally, with over 80 cities and connections in more than 100 different categories. Discuss

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BidModo Takes the Pain Out of B2B Classifieds