Apple Announces Second-Quarter Earnings
Posted on April 20th, 2010 in Social Media | Comments Off
Apple announced second-quarter revenue of $13.50 billion today for the quarter ended March 27, 2010. Net quarterly profit was $3.07 billion, or $3.33 per diluted share. Q2 2009 showed revenue of $9.08 billion and net quarterly profit of $1.62 billion, or $1.79 per diluted share. International sales accounted for 58 percent of the quarter's revenue. 2.94 million Macs were sold, a 33% increase, along with 8.75 million iPhones and 10.89 million iPods. Sponsor "Looking ahead to the third fiscal quarter of 2010, we expect revenue in the range of about $13.0 billion to $13.4 billion and we expect diluted earnings per share in the range of about $2.28 to $2.39," said Peter Oppenheimer, Apple's CFO, in an official statement . Apple CEO Steve Jobs stated it was the company's "best non-holiday quarter ever, with revenues up 49 percent and profits up 90 percent." Apple has a reputation on Wall Street for estimating low on its upcoming revenue, which has an influence on analyst expectations. Apple currently anticipates a gross margin of 36 percent, a significant decline. Apple beat analyst expectations this quarter. Although attention on the iPad was enormous, and sales were good , insufficient time has passed to tell what effect that new product will have on earnings. It will need to sell a great many to be a contender against any of its other products. Bottom photo by Sonny Hung Discuss

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Apple Announces Second-Quarter Earnings