Archive for the ‘Online Advertising’ Category

Redirected Traffic – Drive Visits in Your Direction

Posted on March 15th, 2010 in Redirected Traffic | Comments Off

Have you been running an internet based business for a few months now, but can’t figure out why your daily traffic levels are so low? Even the most savvy internet users usually can’t tell you what makes them want to visit a site or not, so many web business owners are left with the frustrating task of learning by trial and error.

Many people don’t realize that internet marketing is very different from traditional marketing in some significant ways, and if you try to advertise your web site with the same mass marketing tactics that work for traditional businesses, you’re probably going to be wasting your money.

These days, many people are searching for the perfect marketing strategy that will both provide them with a high volume of consistent traffic to their web pages on a daily basis, as well as increasing their sales ration. Many have discovered that redirected traffic is one of the best ways to accomplish this.

If you’ve never heard of redirected traffic before, you should know that it is a method for redirecting traffic from popular, trusted websites right to your own home page. This way, you can be sure that people that are interested in your product or services are sure to find your site.

One of the great things about redirected traffic as a marketing technique is that it takes much of the guess work out of advertising your site. This is because the people that will be directed to your site using this technique have already expressed some interested in that industry to begin with. By clicking on a specified keyword or category, they will be delivered right to your pages.

Using redirected traffic means that you will be making a more efficient use of your marketing dollars, because you won’t be wasting your time advertising on sites that are not really attracting your target customers.

Don’t be worried if you feel like you aren’t really the best person to be in charge of your redirected traffic marketing campaign. Often these types of tactics are best left up to the internet marketing experts that have perfected their execution and delivery. Make sure you choose to work with a company that has a history of successful campaigns in your industry.

Many people don’t realize how important website promotion is to the success of their business until they are already struggling. Don’t wait until you’re desperate! Click here to learn more about redirected marketing and other tactics that work.

Press Release Distribution – Exposure Is the Answer

Posted on March 12th, 2010 in Press Release Distribution | Comments Off

Have you ever found out about a really cool company that has been doing business in your town for years, and wondered how you could have possibly missed their existence for so long? That’s a good indication that the company wasn’t doing the right kind of press release distribution, and that they were lacking in their marketing efforts.

No one wants to be the owner of the really great company that no one has ever heard of; because that simply means that they haven’t been enjoying the customer attention that they know they deserve. If you’re interested in making your company visible to the national and international community, you’ve got to concentrate on your press release distribution.

If you think that press release distribution is a practice for mega corporations or business owners that have already achieved a certain level of success, it’s time to think again. Media publications are desperate for the new story that no one has broken yet, and the only way they’ll choose you for their next big piece is by reading a really well written press release.

Those with relatively small businesses are probably wondering how they’ll ever be able to have press release distribution that gets them attention in the mainstream media, and the answer isn’t bribes or camping out on their doorsteps but simply working with a marketing company that has the right connections.

If you’re thinking that you can’t really afford to use a professional press release distribution service, you have to really think about how much exposure you can get from a well placed press release. Instead of being confined to predetermined publications, you have the chance to go viral on the web, or be published in trade magazines.

Paid advertising will ensure that you will have ads or links on certain websites and maybe in certain local papers, but you can be sure that it won’t grow beyond anything that you don’t pay for. However, with press release distribution, you have the chance to create a buzz about your product that might grow from regional attention to national articles and maybe even syndication.

The most important benefit of press release distribution is that you will double or triple the size of the audience that will become instantly interested in your product or service, and you won’t have paid an extra dime for the additional exposure!

If it’s time to tell the world about the company, product or service that you’ve been working on, you can’t skimp on the press release distribution. Make sure that the right people know about your company, and get valuable exposure through a well written press release. Click here to learn more.

Internet Marketing – Climb to the Top

Posted on March 10th, 2010 in Internet Marketing | Comments Off

Owning or managing your own business can be very stressful, and many people have so many things to think about on a daily basis that they don’t even realize they are ignoring one of the most important business processes: internet marketing. Research has shown that millions of people turn to the internet first when they want to find a product or service, and you’ve got to figure out a way to take advantage of this ready-made audience.

Traditional marketing usually consists of creating promotional materials that can be distributed and disseminated in a number of different ways, usually through print, radio, or television advertising. While these methods have been proven successful to a certain extent, they won’t be enough to keep you fresh in the minds of web surfers.

Internet marketing is an amazing tool for entrepreneurs, because it never closes, it can’t be torn down or covered with another advertisement, and it isn’t so permanent that you can’t make changes if your product or service suddenly becomes different.

Something that you have to understand about internet marketing is that it is always most successful when it happens in a wide variety of ways, all at once. This means that you have to find a way to combine search engine optimization techniques, with email advertising, website linking and other tactics in order to build quality brand awareness.

When you talk to most new internet business owners about internet marketing, you are likely to see their face become a little frustrated and very confused. Because there are so many different ways to go about it, choosing the right methods can be difficult.

If you want to take advantage of all the different ways that internet marketing can help to propel your business to the top of its industry, but you don’t want to waste time making silly novice mistakes, you might want to consider using an established online marketing firm to design and execute your campaigns.

The best internet marketing companies are the ones that have been around for a long time, and that have proven over and over again that they can increase visibility and sales for their client companies. Don’t be sucked in by fly by night companies that tell you they can double your traffic overnight, because these claims are often much too good to be true.

Don’t waste your time on marketing techniques that won’t get you noticed in the audiences you’re targeting. Click here to learn more about internet marketing.

Email Advertising – Reach Your Audience

Posted on March 8th, 2010 in Email Advertising | Comments Off

Businesses are only as strong as their customer base, and the same is true for web based businesses and their audience of only visitors and clients. Many people don’t understand that maintaining and online audience is constant work, and if you can’t figure out a creative way to stay in touch with your online customers and prospective customers, you’re going to lose their business.

Many people are searching for the right marketing techniques that will keep the interest of their audience members without annoying them or making them feel like they are constantly being sent promotional materials that just end up in the recycling bin.

One of the most successful marketing tools that online business owners have turned to is email advertising. This is a tactic that will reach your online audience right where they are: surfing the internet. It also eliminates waste and doesn’t take more than a click to delete if they’re not interested.

There are many reasons why choosing email advertising is a smart decision for online business owners that want to make the most of their advertising dollars. First of all, this type of advertising makes determining your ROI very easy, through link tracking and reception rates.

If you think that email advertising might be the method for communication that you’ve been searching for, you have to find a marketing service that will allow you to create the dynamic email advertisements that you need without charging you an arm and a leg to send them.

The best email advertising companies will offer you several levels of participation, so that you can try out the service without committing to a large investment in emails that might not work out. Start with a number of emails that represent just a fraction of your customer base, and after a week or so, compare the number of sales in that group to the sales in the rest of your base. If you notice an increase amongst the email recipients, you might want to try a larger round.

No matter which email advertising company you choose, be sure that they offer targeted distribution, meaning that they will help you to tailor your email announcements and product sales to people who are likely to respond favorably to them.

Snail mail is a thing of the past, so why are you still sending flyers about your business through the mail? Increase your sales and brand awareness with email advertising. Click here to learn more.

Check Out the Companies That Make ReadWriteWeb Possible

Posted on March 7th, 2010 in Online Advertising, Social Media | Comments Off

Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list. Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our advertising page or email our COO . Sponsor Skip to info about: Tableau : Data visualization | Crowd Science : Demographic data | Medill School of Journalism : Digital journalism programs | Mashery : API management services | Rackspace : Cloud computing experts | Sproutbox : Start-up investors | Aplus.net : Web hosting | Clickatell : SMS provider | .Me : Domain Registrar | Conduit : Customized components | MyDomain.com : Domain registrar | Toopia : Our iPhone app developer Tableau Tableau Public is a free service that lets anyone publish interactive data to the web in interesting and compelling graphs. Download Tableau Public and in minutes, you can create interactive graphs, dashboards, maps and tables from virtually any data and embed them on your website or blog in minutes. Anyone can do it. You don't need to be a programmer or hire one - no language to learn, no plug-ins, no API. Your blog or website will stand out with colorful, interactive data visualizations. Bloggers using Tableau Public are averaging 3 times more reader comments. And, once on the web, anyone can interact with your graph and the data. They can re-embed your work, download the data, or create their own visualizations. Check out our gallery to see some of the cool graphs bloggers have created. Or learn how in our 5 minute video . Thank Tableau on Twitter for making ReadWriteWeb possible. Crowd Science Crowd Science gives online publishers reports on the demographics and attitudes of their audience. We at ReadWriteWeb have signed up to this new service, because demographic data is something we've struggled to get in the past. It's important for any online business to know their audience, so Crowd Science is a welcome addition to the stats armory that most of us in the Internet biz use. Sign up to get demographic data from Crowd Science. Thank Crowd Science on Twitter for making ReadWriteWeb possible. Medill School of Journalism The Medill School of Journalism at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of interactive publishing , or by videography for the small screen . Maybe you are an experienced professional looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program. Thank the Medill School of Journalism on Twitter for making ReadWriteWeb possible. Mashery Mashery is a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels explained to the audience that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper " Five steps to scaling your business development using Web services " to discover how you can use APIs for your business. You can find out more about APIs and their business use at www.mashery.com . Thank Mashery on Twitter for making ReadWriteWeb possible. Rackspace Rackspace is one of the world's largest hosting providers, but it's also competing in the cloud computing arena. Rackspace Cloud Hosting offers a suite of services which combines a scalable web and application hosting platform (Cloud Sites) with a cloud storage solution (Cloud Files) and on demand server instances (Cloud Servers). The addition of SliceHost a popular cloud computing and hosting provider and JungleDisk, a favorite online backup service that supports Cloud files, makes the Rackspace Cloud a powerful cloud hosting solution. Explore Rackspace 's hosting and cloud computing solutions. Thank Rackspace on Twitter for making ReadWriteWeb possible. Sproutbox SproutBox is an elite team of product developers, creatives, and business experts that invest their talent full-time in start-ups. SproutBox's new approach to venture capital has helped launch several successful companies including: CheddarGetter , a subscription billing and analytics tool; ScheduleThing , an online scheduling and reservations app; and Squad , a web-based collaborative code editor. To apply for start-up funding or find out more information visit sproutbox.com . Thank Sproutbox on Twitter for making ReadWriteWeb possible. Aplus.net Aplus.net offers a variety of services relating to Web hosting, including shared hosting, Web design, marketing and online advertising services, search engine optimization, e-commerce solutions, and domain registration. You can register for Aplus.net here . Thank Aplus.net on Twitter for making ReadWriteWeb possible. Clickatell Clickatell has over 22,000 customers utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our SMS gateway offers you wider coverage than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more. Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs (application programming interfaces) including; HTTP (internet post), SMPP , FTP , XML , SMTP (email to SMS), SOAP and COM Object . Each API has full documentation with sample code where applicable. Learn more about Clickatell here . Thank Clickatell on Twitter for making ReadWriteWeb possible. .Me .Me is a Top Level Domain of a small, south-east European country of Montenegro, which restored its independence in 21st century. Due to its unforgettable meaning and truly personal tone, most of the registration restrictions have been cancelled. Some of the prominent tech and advertising savvies recognized TLD's potential and grabbed their .Me domain name. In less than 20 months 360.000 domains were registered by people from 200 different countries.ME is perfect for " yourname.me " blog or " yourname@surname.me " email address. It is also widely used as a call-to-action domain ( notify.me , retwt.me ) and as a social (YouAnd.Me) or community network (Missouri.Me, Oklahoma.Me). One may also choose to send a cool personal message (WillSheMarry.Me). In addition, some of the biggest companies recognized its branding potential and started using .ME for various purposes. Check out Facebook (Fb.Me), WordPress (Wp.Me), USA Today (USAT.Me), Universal Pictures (Despicable.Me) or Zappos.com (Zapp.Me).  It seems that some countries are luckier than others when it comes to domain names. Are you lucky enough to grab your own .ME? Thank .Me for making ReadWriteWeb possible. Conduit Conduit enables Web publishers to distribute their offerings both directly and through its global network of 220,000 publishers and their 100 million users. The Conduit platform is a powerful marketing tool that allows you to offer the best of your site through a custom App or Community Toolbar , send desktop alerts to your users, and much more. The Conduit platform opens a new world of content sharing. Your site visitors can add your content right to their browser by clicking on a branded 2go button that you place on your site. You can also share your content in the Conduit Marketplace , where all the publishers and users in the Conduit network can grab it. The platform has been adopted by major brands such as Fox News, iWin, Major League Baseball, TechCrunch, and Travelocity, as well as thousands of small and medium organizations in 120 countries. If you would like to Conduit your website, go to www.conduit.com . Thank Conduit on Twitter for making ReadWriteWeb possible. MyDomain.com MyDomain is a leading ICANN-accredited provider of domain name registration and online business solutions. For over 10 years, MyDomain has offered low-cost domain names and free domain services including complete DNS management. Today, sub-$10 domains without the constant upsells you'll find at some competitors are the norm at MyDomain. MyDomain's complete range of solutions include Web hosting and VPS hosting, email, SSL Certificates and more. Toopia Nicolas Koenig is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called Toopia . Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. Download the ReadWriteWeb iPhone application here . Thank Toopia on Twitter for making ReadWriteWeb possible. The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer. Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's? Drop us a line and let's talk. Thanks to all our sponsors and our readers for your support! Discuss

sponsors thankyou 1 Check Out the Companies That Make ReadWriteWeb Possible

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Check Out the Companies That Make ReadWriteWeb Possible