Archive for March 10th, 2010
3 Ways to Make Outlook More Social?
Microsoft Outlook has historically been at the heart of document-based environments that for many years have ruled the enterprise. But the walls that have guarded this document-based world are crumbling fast. Outlook is now more than a message center. It is becoming a collaborative space where the lines between Google Docs and other social applications start to blur. Sponsor Three extensions exemplify this trend. These services are quite similar. Xobni has the longest track record. it started as a consumer-based service, gaining a following for its search capabilities in Outlook. Search is Outlook’s inherent weakness. Neither DocVerse nor Harmony have deep search capabilities like Xobni. That may only be a temporary issue for DocVerse. Last week, Google announced that it had acquired DocVerse. We expect that will in some way translate into better search in the weeks and months ahead for the DoVerse service. Harmony Harmony is the newest of the group. The Mainsoft service is a mash up between Google Docs and Outlook. It also puts SharePoint directly into Outlook. Like most Outlook extensions, Harmony pulls Google Docs or Sharepoint into an Outlook sidebar. The service is intended to ease attachment overload by creating a central place where people can access Google Docs. It’s a drag and drop environment that allows people to drag email attachments into the Harmony sidebar. A document may also be dragged into an email where it appears as a link for the recipient. The recipient may access the document by signing into their Google Docs or Google Apps account. The service is now available as a free download. It is compatible with Sharepoint 2007 and Sharepoint 2010. It will be available later this year as an extension for Microsoft Office. DocVerse DocVerse plays a similar role to Harmony. The service synchronizes in the Outlook Sidebar. The widget associates a link to the document that is getting the edit. Every modification is synced. When multiple people work on a document, the updates are made through the plug-in and versions are stored online. Xobni Xobni provides what Outlook really needs. Great search. It will search Outlook and external social networks and third party applications to get a fuller profile of the contact. In November, the company released Xobni Enterprise . The service gives I.T. administrators the ability to deploy and manage the plugin across the enterprise. it also offers integration across services such as Salesforce CRM and Sharepoint. Outlook Has Come A Long Way The old days are over for Outlook. It’s now entering an era where the degree of collaboration will center around a hyperlinked environment more so than document-based systems. The enterprise is becoming more web-oriented and Outlook is no exception to the change. Discuss
Brizzly Releases iPhone App
For power users, the Twitter website is often just a thing of the past. We’ve moved on to third party interfaces with multiple columns, special user list navigation, search, and so on. But what about the novice user that wants something more than Twitter.com ? For that, there’s Brizzly , a web-based Twitter client that today is announcing the release of its awaited iPhone app, along with a neat feature or two. Sponsor The web-based version of Brizzly takes the Twitter stream and opens it up for the average user. It expands shortened links into full URLs, making it easier to know what you’re clicking on, and turns links to YouTube videos or images into just that – embedded images and videos. In a way, it takes the guess work out of Twitter. Today, the company is releasing a full-featured iPhone app that was built off of the skeleton of Birdfeed, the company acquired by Brizzly last fall. The app is a simple and doesn’t offer some of the opening up of Twitter that you find on the website, but that would be difficult for an iPhone app to do, with it’s limited real estate. Links are shortened and images hidden behind links, but that’s as expected. Still, it handles multiple accounts, each of which you can view in its own stream. It also supports lists, mentions and DMs – all the standard stuff you would expect. As we mentioned the last time we wrote about Brizzly, when the company added Facebook to its stream, the tool tries to make the experience of twitter simple for the non-geek. In that way, it interprets and explains Twitter Trends, the hashtags that are most popular at a given time. The Brizzly staff looks at hashtags and writes up a quick little blurb that explains what the Trends are that day and why. The iPhone app prominently contains these guides as a separate tab called “News”. Brizzly is expanding on this trend explanation feature with its launch of the Brizzly Guide on its website. The Guide gives each of these trends its own page, which is a “permanent source for up-to-date information on topics people are talking about,” it says in its press release. In addition giving these explanations a permanent home, Brizzly has acquired WikiRank, a visualization web application based on Wikipedia data. It will be “integrating WikiRank technology into the Brizzly Guide” the company says in its press release. We can only wonder what will come of that, but it sounds interesting. Discuss
Urban Airship Now Offering Push Notifications for Your Mobile Apps Beyond the iPhone
Urban Airship , a Portland, Oregon based iPhone “push notifications as a service” company, announced this morning that it now offers push notifications for BlackBerry applications and will soon offer Android push as well. “We are going to see at least four, and potentially five, extremely relevant platforms for mobile applications in the near future,” the company said, “and we intend to provide the push messaging and content delivery infrastructure for all of them.” If you’ve seen push notifications from Gowalla (a great use case, by the way), Tap Tap Revenge, Yowza or Urban Rivals, then you’ve seen Urban Airship’s service on the front end. On the back end, the company is developing push and in-app purchase infrastructure for numerous apps and devices, including the forthcoming iPad. Sponsor Airship developer Michael Richardson put the company’s cross-platform efforts into context for us this morning: We want to make it extremely simple for mobile publishers to communicate in a real-time fashion with their users. The mobile phone is the perfect channel for that and we want to provide the ability to reach any user, any time, immediately, without the high cost or difficult implementation of SMS. Bringing that paradigm to BlackBerry and Android will open up big new markets for the company and easy new functionality for developers. The company is offering BlackBerry push right now by integrating with BlackBerry’s own API. Android push will be handled end to end by Airship and isn’t ready yet. “We’ll handle the details of managing the persistent socket connections from the device and sending the notifications as needed along that connection,” the company says. That’s easier said than done. Richardson: “We’re taking it slow to make sure that we do it right.” The downside to using a service like this of course is that it’s a form of reliance on a small outside service provider. Quite a few companies have been willing to forgo building this kind of tech in-house to date, though. Urban Airship reports that it delivered 100 million push notifications in its first 6 months and 60 million more in just 4 weeks after that. Into mobile? Check out the ReadWriteWeb Mobile Summit 2010 . Discuss
Hulu on the iPad? Not as Easy as it Sounds
In a recent interview, Hulu CEO Jason Kilar told technology reporter Om Malik that his company was “very bullish” on mobile, even going so far as to say “we will embrace every device.” That’s a funny statement, considering that the company has been touting that same sentiment for years but has yet to launch anything for mobile, be it an app or simply a mobile-ready streaming site. Now, with the launch of the iPad just around the corner, the rumors of an iPhone/iPad Hulu app are rising up again. But there’s a bigger mobile web than just the one accessible via Apple products, and that may be what Hulu has its eye on now. “We don’t think about one device only,” Kilar said. However, going mobile is going to be a challenge for Hulu. And it’s not as simple as re-encoding a few videos, no matter what you may have heard. Sponsor Problem A: Hulu’s Business Model Needs Work The fact that Hulu exists at all is somewhat of an amazement. Through tenuous connections with major studios, the collaborative, experimental effort to bring streaming TV to web (and make it profitable) has managed to attract a number of users in the U.S. Although the audience size varies widely depending on who’s counting, the company has managed to become a household name thanks to eye-catching commercials on NBC featuring actors from the network’s top shows. But there’s a problem facing Hulu: in-video advertising is, apparently, not as profitable as once hoped. In fact, it’s just too expensive , says Marc Ruxin, the Chief Innovation Officer for ad agency network McCann Worldgroup. Hulu has been aware of this problem, though, and has been hinting towards the launch of a subscription service , with News Corp. chairman Rupert Murdoch telling an investor conference last fall that the company, was looking at “adding subscription services and pay per view” options. Through the subscription model, Hulu could potentially generate enough revenue to keep the studios happy and maybe even encourage them to offer up more programming. Unfortunately, the subscription model has yet to launch and the profits from video ads have been far too lean for some Hulu participants. Recently, for example, Viacom pulled two of the top shows – The Daily Show and the Colbert Report – from the site, claiming that they simply weren’t earning enough money via the advertising model currently in place. Viacom Inc. Chief Executive Officer Philippe Dauman said that “on the current economic model for Hulu, there’s just not much in it for us to continue at this time.” And so the situation degrades. So what is Hulu doing now? It’s trying to attract more viewers to its site with the launch of ” If I Can Dream ,” an original series that premiered earlier this month. The fact that they’re now making the foray into this sort of online programming is somewhat worrying. After all, if hit video webisodes alone made for a profitable service, then YouTube would have achieved profitability ages ago, instead of (maybe) getting there this year , five years post-launch. Let’s face it, original programming is a bonus for Hulu users, but it’s not going to take the place of hot shows like the now-departed Comedy Central fare. Problem B: Will Apple Allow a Hulu App on the iPhone/iPad? Another problem? Hulu has been planning to delay its iPhone app launch until a subscription model was in place, according to earlier reports . But with the biggest names pulling out, subscriptions could be a harder sell. Still, even if Hulu was able to make subscriptions happen, there are no guarantees that Apple would ever allow them into the iTunes store, especially considering they’re offering a competing product. (See: Google Voice banishment from the iPhone , for example). Meanwhile, Hulu’s online site doesn’t work in the iPhone’s web browser because it was built in Flash. If Apple rejects the Hulu app from iTunes, the company’s other option is encoding all their site’s content in H.264 and make that available via HTML5, the new web language that offers streaming video sans plugin. Since this has already been done, a Hulu app could launch a player on the iPhone or iPad, if, of course, Apple allowed them to do so. If not, then a mobile site would have to be built in HTML5 – video controls, overall UI, advertisements and all. That’s no simple process. What’s Hulu Doing Now? So is this the plan Hulu has decided on now? It’s hard to know for sure. Like Apple, the company is incredibly secretive about their plans and product roadmap, often refusing to respond to calls and emails entirely, even to say “no comment.” And yet, the Hulu iPhone app exists. We’ve spoken to someone who’s seen it…but that was ages ago. For all we know, iPhone/iPad app plans have since been scrapped to work on a new solution that works around any potential Apple restrictions. But sources inside Hulu have clammed up lately, meaning they’re either building something top, top secret…or perhaps nothing at all. We hope it’s the former, because frankly, an iPad without Hulu is a sad, sad affair. But will we ever see a real app? At this point, we’re not holding our breath. Discuss
Get Satisfaction Turns Facebook Fan Pages into Customer Support Hubs
Get Satisfaction , the popular online customer service company, just announced that it is bringing its service to Facebook fan pages. This new service, the Facebook Social Engagement Hub , will allow companies that have a presence on Facebook to easily answer questions from their customers on Facebook. The Social Engagement Hub recreates the Get Satisfaction experience on Facebook and allows users to ask questions about products or make suggestion for new features. One key feature here is that the discussion on Facebook and the Get Satisfaction topic pages are synchronized , so that questions that get answered on a company’s topic page on Get Satisfaction also appear on Facebook and vice versa. Sponsor Liberating Content from Facebook The new Social Engagement Hub on Facebook will cost Get Satisfaction customers an additional $99 per month. As Get Satisfaction’s co-founder Lane Becker told us yesterday, however, this expense could easily be worth it for these companies, as users on Facebook tend to be very active on these fan pages and really want to interact with these companies and brands on the social networking service. As Lane also noted, conversations that happen around a brand in Facebook tend to be trapped in this silo. Thanks to the synchronization between the two platforms, however, brands can now take this content and make it useful outside of Facebook as well. Another problem for brands that Get Satisfaction is trying to solve here is the simple fact that conversations on Facebook only have a very short lifespan. Get Satsifaction now allows companies to capture these conversations. Overall, this looks like a very smart way for brands to interact with their customers on Facebook and to streamline their social media customer service efforts. Discuss