Archive for February 10th, 2010

Forbes: Super Bowl, A Missed Opportunity For Pepsi

Left: There are four main categories of social strategy, yet with over 20 subset objectives, which we’ll discuss at a high level.
Greetings, fellow strategists, In my latest column for the Forbes CMO Network (read all my posts) I analyzed Pepsi’s big push into social. Also, you should see my detailed field notes, (I [...]